The development scale of Huzhou Xinghuo Department Store

Huzhou Xinghuo Department Store is located in the most prosperous pedestrian street commercial center area of ??Huzhou City on the south bank of Taihu Lake. It is a commercial and retail enterprise with a long history and good reputation in Huzhou City. The company was founded in 1978 and has continued to grow and develop with market competition. In recent years, by improving business management and accelerating brand introduction, the company has entered the fast lane of development, with operating performance improving year by year, and sales in 2009 reached 260 million yuan. The "Xinghuo" commercial brand has been recognized by consumers.

Xinghuo Department Store is positioned as a mid- to high-end department store, with young and fashionable consumer groups as its main customer base, striving to lead fashion and be at the forefront of trends. After more than 30 years of hard work, the company has great advantages in grasping market development trends, developing and providing products that suit consumer needs. It enjoys a high reputation in Jiangsu, Zhejiang and Shanghai, and has a stable consumer group. According to the latest customer survey results, 70% of consumers are female, and 72% of consumers are under the age of 40.

The company is committed to innovative development and has invested four times to expand its scale. This year, a huge amount of money will be invested in upgrading, adjusting and transforming the mall's new business format, which will open on September 12 this year. The adjusted operating area of ??the shopping mall is 18,600 square meters, and the business layout is:

Underground shopping mall: operating area is 1,500 square meters, selling down jackets and bedding. The main brands are: Bosideng, Ailai, Yalu, Playboy, Boyang, Shengbufan, Hengyuanxiang, Shanshan, Silk Road, etc.

Shopping mall on the first floor: with a business area of ??3,200 square meters, selling women's shoes, cosmetics, and gold jewelry. Plans to introduce: Well-known brands such as Leersdan, FED, Belle, Hassan, Kangli, Chow Tai Fook, Lao Fengxiang, China Gold, Opal, L'Oreal, and Olay.

Shopping mall on the second floor: with a business area of ??3,500 square meters, selling fashionable ladies' clothing, ladies' clothing, and bras and underwear. The main brands are: Amash, Pink Mary, Gedi, Dunnu, Mutori, Yisuo, Miamia, Jiuzi, Yaying, Anruijing, Yigu, Anasous, Feizi, Dinada, Triumph, Embry, Fendishi, Fenyi, etc.

Shopping mall on the third floor: with a business area of ??more than 3,500 square meters, selling girls' clothing, young women's clothing, and accessories. The main brands include: ONLY, VERO MODA, TBF, B House, MindBridge, Egger, ES, Yihua Europe Show, MO&CO, TAPENADE, FOREVER NEW, Ceu, MikiBana and other brands that are deeply loved by young consumer groups.

Shopping mall on the fourth floor: with a business area of ??3,500 square meters, selling men's formal wear and casual wear. The main brands are: DIDIBOY, BossSenwei, Boni, Rediboer, Richini, Angel Bird, Youngor, Eight Thousand Generations, JACK JONES, GXG, Stick to Me, Mark Huafei, etc.

Fifth floor shopping mall: with a business area of ??3,400 square meters, selling sports, casual clothing, children's clothing, and children's supplies. The main brands are: Adidas, Nike, Li Ning, KAPPA, Puma, Metersbonwe, Yichun, Semir, Little Nike, Doctor Frog, Harry Potter, Prince of Tennis, Li Yingfang, Little Trojan, Ai Fabei, etc.