Cai Wensheng’s personal deeds

Cai Wensheng is one of the true role models for entrepreneurs. In his eyes, there is no serious business model. He just relies on one or two "nirvana" to carve out a sunny avenue in the Internet space - although for a long time, he has always been ignored by the Internet. The world ignores its existence. Understand the maximization of people's needs and use the simplest and most direct functions to meet their needs. This is Cai Wensheng’s magic weapon for winning. He therefore looks for the lowest threshold to intervene, and then looks for the highest value gains. Domain name business

The domain name business started in 1999 and has acquired more than 100,000 Internet domain names. Now the total valuation exceeds 100 million US dollars. It owns domain names across all walks of life. Cai Wensheng will not miss good investment opportunities. He has registered multiple agricultural-related domain names, and some domain names have been used by well-known websites. For example, Qiyi, an independent video website owned by Baidu. There are rumors that Cai Wensheng originally registered the domain name with the word "kiwi" for the agricultural fruit kiwi. It was an authentic agricultural domain name. At that time, it was rumored that the transaction price exceeded one million. There is also Tudou, a well-known domestic video website. This domain name was also registered by Cai Wensheng under the name of an agricultural product, and the transaction price is not cheap. Currently, it also holds the Apple domain name pingguo. As a real estate domain name investor, Cai Wensheng seems to have "anticipated" the home real estate market and has already registered many good industry domain names in the domain name market. These home real estate domain names have lived up to his expectations and brought him good harvests. . Sina acquired the home pinyin domain name jiaju. from Cai Wensheng. It is rumored that the transaction price of the domain name is more than one million yuan. Previously, it also changed hands with the sanitary ware domain name jieju, etc. At present, it still holds many high-quality home industry domain names. I believe these The domain name is worth a lot of money in future transactions.

So far, Cai Wensheng has sold three automobile domain names. Last year, he sold the zuche domain name of China Car Rental Network. This attracted a lot of attention in the industry at the time (another high-priced deal!). Qiche and Cheshi of the online car market also showed that they hold the car domain name zuojia (car). They have sold many good domain names in the financial e-commerce industry, such as Jijin (fund), Huangjin (gold) and Zuanshi (diamond). ), etc., these have been enabled to build websites and have a certain popularity in the country.

Cai Wensheng has always focused on the pinyin domain name strategy in terms of domain names in the industry. He still pursues this "kingly strategy" of pinyin domain names in investment in human geography domain names. In the past, Cai Wensheng changed hands and traded Puyang (Puyang), chuzhou ( Chuzhou), jingdezhen (Jingdezhen), etc. In addition, recently, the latest news on Weibo revealed that the dajie domain name of the main street domain name was originally designed by Cai Wensheng, which once again attracted the attention of the industry to the geographical domain name of the city.

Previously, Cai Wensheng showed the story of his city domain name investment on Weibo, "When domain name registration began in 2000, there were more than 2,200 counties and cities in China. After querying, we found that 80% of them were manned abroad. Later, many foreigners gave up and were re-registered by me. After several years of hard work, 80% of the city domain names were registered or acquired by me, and now they are slowly transferred or given to local people to run websites." It can be seen that urban geographical domain names also occupy a high position in Cai Wensheng’s domain name army.

In addition, Cai Wensheng is also involved in investments in other fields, and has resold batches of high-quality domain names, such as Sinovation Ventures Chuangxin, Perfect World Wanmei, Baofeng Video Baofeng, Optimization Master Youhua, etc. He has all Get involved. His foresight brought him wealth and business opportunities. The results achieved are very obvious. In the 2010 Alexa Top 100 Chinese Website Domain Name Analysis Report, double-pin domain names such as baidu, taobao, and qiyi ranked higher. The qiyi domain name was sold by Cai Wensheng.

Website store operation

In 2003, it began to imitate hao123 to build website website 265. In 2004, it received investment from IDG and Google. In 2007, Google China acquired 265 at a high price.

Involved in investment

Before and after operating the website, he participated in the investment of dozens of Internet companies, including Baofeng Video, Express, CNZZ Statistics, ZCOM, 58.com, etc.

Open the game website

Now, the most eye-catching one is the 4399 game website, a game website with the same simple and crude page as 265. 4399, which currently has hundreds of millions of users, is positioned as the largest Chinese game distribution platform in China. Among them, there are more than 12 million registered users of web games, with nearly 200,000 new users every day, and monthly revenue reaching tens of millions. Even large companies such as Shanda and Giant have begun to cooperate with it. . Cai Wensheng, 39, is from Shishi, Fujian. Before graduating from high school, like many people in southern Fujian, he started the clothing business. It can be said that he is almost unaware of Internet knowledge, but when it comes to the market, he is foresighted. Cai Wensheng is a typical business-oriented personal website owner, and has successfully become an angel investor as a personal website owner. His acumen is admirable. He will move forward bravely and quickly take any action that can quickly lead to positive cash flow. Quick results, basically no need to go through the long "burning money" stage. He is carrying out a "personal webmaster" entrepreneurial model. Compared with many big names in the Internet industry that cannot be copied, he has created a grassroots and replicable entrepreneurial model.

Cai Wensheng has always been good at socializing. The Internet is a network structure, everyone is for me, and I am for everyone. Whoever is good at making friends means more opportunities for cooperation. Cai Wensheng has this advantage that many entrepreneurs don’t have. Because he is good at contact and communication, he has gained the trust of capital.

Cai Wensheng is a grassroots businessman. He also has a very grassroots attitude towards users and customers. Cai Wensheng's success lies in starting from a simple model and thinking about some ideas that are conducive to value acquisition on this basis. This is where it excels. It is said that no more than a hundred people have made money investing in domain names, and Cai Wensheng is one of them.

When he started doing domain name business in 2000, the golden age of domain name investment had passed. He accidentally saw a newspaper news in Hong Kong saying that a business domain name had been sold for US$7.5 million. That day was April 25, 2000. He keenly sensed the opportunities here and decided to give up his family's import and export trade and real estate development businesses and enter the field of domain name investment wholeheartedly.

But in 2000, all the valuable international domain names had been registered, and Cai Wensheng inevitably paid a lot of tuition. It wasn't until the end of 2000 that he learned that domain names need to be renewed every year after registration. If they are not renewed, they will "fall off", that is, they can be re-registered, so he focused on some areas where preemptive registration may "fall off". value on the domain name.

From 2001 to 2003, Cai Wensheng’s domain name business was quite successful. He has registered more than 5,000 domain names and sold more than 1,000, and his domain name buyers are all over the world.

Cai Wensheng is a person who is good at finding tips. He knows how to increase the likelihood and rate of acquiring valuable domain names. Domain name investment allowed him to earn his first pot of gold in the entrepreneurial experimental field, and also allowed him to see a whole new business world. The success of 265 website and 4399 game website

4399, which currently has hundreds of millions of users, is positioned as the largest Chinese game distribution platform in China, including more than 12 million registered users of web games, with nearly 200,000 new users every day. It has a daily traffic of 16 million, an average of 800,000 people online at the same time, and a monthly income of tens of millions. Large companies such as Shanda and Giant have begun to cooperate with it.

An interesting question is that whether it is hao123 or 4399, their pages are extremely unsightly. This makes Internet elites unable to understand why such a website can obtain such a large amount of traffic. The reason for its success is What?

“Ordinary Internet users in China are relatively low-end. For them, the simpler the Internet, the better. I have done experiments. I let five or six-year-old children play 4399 and other small game websites at the same time. Game, after a week, he will prefer to use 4399," Cai Wensheng said. This is somewhat similar to Robin Li's evaluation of hao123 back then: "hao123 is so simple that no one can surpass it."

The investment of dozens of websites and the recognition of him by overseas VCs

"Traditional Business has taught me two things: first, if there are users, it is valuable. To determine whether a store is good or not, it depends on the flow of people. If people like to come here, they can sell a lot of things. Second, business sensitivity and decision-making. Speed. I make decisions very quickly. Some important investments are finalized in half an hour and the money is transferred.

”

“Having users means value, and reaching tens of millions of users means initial success.” This understanding comes from Cai Wensheng’s experience in the clothing business in his early years. Cai Wensheng also formed a standard for judging the value of a website. , "As long as there are enough users, you will definitely be able to find a business model. It's just a matter of how big it can be." "Some things cannot be sustained. You have to be content..." "First of all, consider whether the thing you make is useful to netizens." , can it capture tens of millions of users? After having tens of millions of users, consider making money first, and then in the third step, consider whether it can become a big business, or even become a listed company. ”

“When someone orders 1,000 pairs of pants for 10 yuan, you must judge within a very short time whether you can purchase the goods for 9 yuan, otherwise the business opportunity will be lost instantly. ”

Cai Wensheng’s entrepreneurship has absolutely nothing to do with these two groups. He started as a personal webmaster and took grassroots Fujian businessmen as his characteristics to fully transform the reality of value.

Cai Wensheng’s success is due to one of the biggest concepts: once you have users, you will have a business model, rather than just thinking about the model and then looking for users