Holiland memorabilia

Advance into the northwest and start a good business.

1992, Luo Hong led the first group of Hollywood people to set foot on the Hexi Corridor from Sichuan Basin. On September 13, Holiland's first store appeared in Lanzhou, which quickly became popular in a short time, and then opened four stores in succession, creating an exciting situation. Simple and persistent belief, be the cake king of China.

When the first battle is successful, the choice follows: it is like climbing a mountain ridge and looking at countless peaks, wandering where to go. After a short attempt and exploration, Luo Hong made a decisive choice: focus on the cake industry, become stronger and bigger, and become the cake king of China. Extraordinary decision, cloud is extraordinary career!

Brewing chain management, leading the development concept

Such an excellent start and rapid positioning will inevitably stimulate the founder of Holiland to sprout the idea of chain operation: clone the successful model, seize the market first and develop rapidly! In everyone's mind, a blueprint for future success has been outlined: Holiland Cake Kingdom is all over China! At that time, some foreign large-scale catering chain enterprises had just landed in coastal cities, but Hollyland in the mainland had advanced development concepts.

Four swords went down to Tianshan Mountain and fought in the northeast.

1In the summer of 993, in Tianshan Mountain, Xinjiang, when choosing the next development area between Xinjiang and Northeast China, Luo Hong and three other entrepreneurs, Li Luo, Wu Bing and Luo Qiang, decided to shift their strategic focus to the Northeast. Because the life and consumption habits of northern residents were particularly suitable for the cake industry and had a good consumption base, the cake industry in the northeast market was almost blank at that time, and the market potential was huge.

After three months of careful preparation, in June 1993 1 1, the first store in the northeast of Holiland, Chongqing Road, Jilin, entered the construction stage at MINUS 30 degrees. Seize the market opportunity and seize the northeast market

The first store in Northeast China, Chongqing Road Store in Jilin Province, opened on June 1994 65438+1October19. Because of its full color, fragrance and dazzling storefront, it is deeply loved by consumers and its business is booming. Hollyland people's heroism doubled, and they launched the first round of chain store "enclosure movement" in Northeast China, and Anshan, Shenyang and Dalian opened stores one after another.

The good news of the opening of Holiland Anshan Shengli Store (1May 30, 1994) spread all over the city of Anshan, the steel capital. People flocked to Holiland cake shop with eagerness and surprise, and everyone lined up to buy cakes. The scene was touching and aroused enthusiastic response in the local area.

At the same time when Anshan Store opened, we divided our forces to prepare for the new store in Shenyang. At that time, competitors had been decorating for nearly two months. In order to get ahead of the competitors, entrepreneurs smashed the walls and mud themselves, and completed the renovation of the store in only 20 days. They defeated the competitors in business (65438+1June 28, 994), successfully hit their opponents and created a miracle in the history of Hollywood.

Learn in battle and grow in battle.

In order to take root in the northern market, the company began to recruit employees in the northeast and promote Mandarin throughout the company.

1994 65438+1October19 formulated service standards, employee manuals and uniform work clothes for the first time.

Advocate "respecting teachers and focusing on technology", and form an atmosphere in which everyone studies technology, innovates and strives for perfection.

Guide the situation and improve service awareness.

In Shenyang, 1994, a customer bought a cake in Holiland and accidentally broke it on his way home, so he took it back to the store for maintenance. Therefore, the unwritten "law" of repairing cakes for customers was set. As a case of "how to improve customer satisfaction", this incident was deeply discussed and publicized throughout the company, and thus began to enhance the service awareness of all employees and improve various services.

Strengthen window construction and enhance service image.

Beijing store and Benxi store opened.

While doing what we can and expanding steadily, the company strives to create a soft service image.

Learn from the advanced management experience of foreign McDonald's and KFC, learn and understand their service requirements, and formulate employee management manuals and establish their own service standards in combination with the reality of Hollyland; A large number of high-quality new employees have been recruited, and strict training has been conducted in personal temperament, manners, dress and professional skills. The service image of Hollyland waiters is young, beautiful, considerate and full of vitality. Suddenly south, swept north, and expanded at a high speed.

After two years of hard training, Hollyland has accumulated rich market experience and economic foundation, and started to enter the stage of scale expansion and rapid growth.

In a year, Holiland swept the northwest, northeast and north China, and successively captured Dandong, Tianjin, Changchun, Jinan, Harbin, Qiqihar, Mudanjiang, Suzhou and Shijiazhuang, which opened a new situation of Holiland's national strategy.

Suzhou store in Jiangsu was the first to make cakes into windows, one was image display, and the other was customer supervision, which was quickly promoted by other stores across the country.

Hollyland headquarters was established in Shenyang and started chain operation. In order to unify the pace and play this game well in the whole country, 1996 set up the headquarters of Hollyland Company in Shenyang to receive information, mobilize resources and orient the national market, 1992 realized the grand wish of chain operation.

Dalian Conference is a milestone from quantitative change to qualitative change.

/kloc-in the summer of 0/996, Dalian foreman's meeting, manager's meeting and accounting meeting were held to discuss the importance of quality, which made Holiland's quality consciousness have a qualitative leap. At the same time, it was decided to set up a talent training school to fundamentally solve the problem of lack of human resources in development.

19961June14th, Holiland Talent School was formally established, and the first batch of 100 excellent employees were recruited. These trained employees not only improved themselves in an all-round way, but also became the backbone of the company's training, passing on the knowledge and skills learned by Hollyland Talent School to grassroots employees, so that the combat effectiveness of Hollyland people has been comprehensively improved. Qiang Bing's sharp weapon is invincible.

After a new round of baptism, generate showed great strength;

In Shenyang, five stores were opened a year and a food processing base in Shenyang was established.

Datong, Jinzhou, Dalian, Changchun and Lanzhou opened eight stores;

Won the honor of "Brand Recommended by China Food Industry Association" and "National Key Protection Brand".

1998

Take precautions and dare to take the road of modern chain enterprises first.

Under the favorable situation, the president and the company's top management authorized the introduction of senior management personnel to carry out management reform with a clear mind and extraordinary foresight: according to the management concept and standard model of modern chain enterprises, they began to gradually sort out various management processes such as planning, organization, leadership and control, establish and improve various organizational structures and institutional standards, and strive to build Holley into not only the largest but also the strongest modern cake chain enterprise in China.

1998, it continued to expand and opened ten new chain stores. Asking for people to accomplish things, knowing people to be good at their duties, and putting people first.

Years of struggle have formed the company's profound concept of talents: talents are the greatest capital, and any progress and development are derived from human factors. Therefore, internally, the company has invested heavily in providing various training opportunities for employees, comprehensively developing their service and management level, enhancing people's value, and making use of various incentive activities, such as excellent employee appraisal and various quality service competitions. Fully mobilize the intelligence and creativity of employees and maximize everyone's ability; At the same time, the company looks at the world, sincerely seeks talents, creates good results, and recruits talents to attract wisdom;

1At the beginning of 999, Holiland recruited senior management talents with high salaries in Chengdu, which caused a sensation.

In March, a group of new forces entered Hollyland, which led to the gathering of more outstanding talents.

The joining of a large number of middle and senior managers in foreign companies has enriched the new organizational structure and adopted scientific management and service concepts and methods, which has brought the company's operation to a new level and newly expanded the 19 chain store. The company is marching towards a modern enterprise with brand-new vitality.

Smooth through the crisis and adjust the product structure.

1999, the people in Northeast China were superstitious that it was unlucky to celebrate the ninth birthday, and even the birthday cake was regarded as an ominous thing. That year, almost no one cared about the cake, and Huali fell into a trough and had to lay off 800 people. The president was in tears at the meeting. He couldn't bear to leave these employees without food and clothing. After leaving the company, employees can receive the living expenses of 150 yuan from the company every month. Many employees can go to the south to find suitable jobs and treatment with the technical level cultivated by interest, but they still return to their hometown and willingly lead the living expenses paid by the company, waiting for good news from the company. In the second year, Holiland relied on the unaffected North China market to support the overall situation and weather the crisis safely. Holiland cake sold well again, and the president immediately sent an invitation to these employees to return to work. What's gratifying and surprising is that the return rate has reached 98%!

The severe winter has withered everywhere, and only one plum flower is in full bloom. The national chain that has been formed has made great achievements in its ability to resist risks. Taking this as a starting point, we began to adjust the product structure and continuously increase the sales ratio of other products such as cakes and midpoint.

Turn an aircraft carrier into a joint fleet.

Split the equity of Hollyland, divide Hollyland into several districts, and reward the chain store assets in each district to several entrepreneurs, who will be the owners and operators of each district and abide by the unified corporate culture, business philosophy and management model of Hollyland.

Changing from an aircraft carrier to a joint fleet has reduced the management level, greatly stimulated the core layer, and improved the flexibility and adaptability of Hollyland. This great change completed the most important phoenix nirvana in the history of Holiland and injected a new source of power for Holiland. The moon cake war has achieved remarkable results.

The cake industry has been established in the legendary swordsman, and Hollywood people who are unwilling to be lonely put their first goal into a new and old industry: Mid-Autumn moon cakes. With solid operational skills, Hollyland became the third in the country after only two years of fighting, and won numerous honors;

200 1 Famous mooncakes of the 7th China Mooncake Festival;

China Food Industry Association is a well-known brand in the moon cake market in the new century.

200 1 Mid-Autumn Festival in Diaoyutai, China;

200 1 China Moon Cake Diaoyutai Mid-Autumn Festival Night Co-organizer and Cultural Contribution Award;

The national flag guard dedicated moon cakes, and the national flag guard sent a thank-you letter for this purpose; At the same time, the old route has also achieved fruitful results. Make persistent efforts, add 48 stores, and continue to be far ahead at the beginning of 2 1 century.

Wei Yijin Diamond Cup Second National Baking Technology Competition (National Vocational Skills Competition) Team Competition Grand Prize;

, Chen Qiang and Xie won the gold medals in the midpoint, cake and bread respectively.

Foresight and strategic shift again

The establishment of Shenyang moon cake factory has realized the concept of aseptic moon cake factory. Aim high and achieve better results.

In 2002, Beijing Holiland Industry and Trade Co., Ltd. was established, and before the Mid-Autumn Festival of the same year, Beijing Holiland Sterile Food Industrial Park officially opened. The park covers an area of 40,000 square meters and introduces the most advanced food production line, with an investment of * * * 654.38+0.5 billion yuan. The completion of the industrial park marks Hollyland's greater ambition.

Holiland has 230 chain stores nationwide;

During the Mid-Autumn Moon Cake War, Hollyland's moon cake sales climbed to the first place in the country and became the king of both cakes and moon cakes. Holiland has 360 chain stores nationwide;

Holiland moved its headquarters from Shenyang to Beijing. Holiland memorabilia (in chronological order)

1. The president delegated power and the general manager Xie took over. On February 26th, 2006, the annual regional manager meeting was held in Beijing. The president officially announced his resignation as the general manager of the company, and Xie Li, the former deputy general manager, took over. After Mr. Xie took office, he determined the management principle of collective decision-making system adopted by the company's senior management.

2. Promote the production management mode centered on powder A. The management mode centered on powder A was first tried out in June 2005. In 2006, through the listing of new bread, the technical research and development department of the management company promoted the production management mode centered on powder A in the whole northern market. The implementation of this model not only keeps the formula secret, but also standardizes the production operation, making the cost and performance easier to control.

3. The system of three profit centers began to spread. At the beginning of 2006, the "three profit centers system" was first piloted in Beijing and gradually popularized. Since then, based on the summary and analysis of Beijing and various markets, the model and norms for comprehensive promotion in 2007 have been formed.

4. Engineering audit reform. In March 2006, the company's finance department began to implement the reform of engineering audit, from ex post audit to ex ante control, which reduced the decoration cost.

5. Preliminary implementation of technical inspection. In March 2006, the technical research and development department of the company began a preliminary technical inspection. Taking the technical grade evaluation as an opportunity, the production environment, production technology and production management of each market were inspected, and each inspection was followed up, the results were reported in detail, and the technical problems existing in the market were pointed out. Previously, the inspection and evaluation of production management in each market has not been very systematic. After two trials, the technical research and development department has initially established a complete technical inspection and evaluation system, which will be officially launched in 2007.

6. The technical grade evaluation of technicians was officially launched. In March 2006, the technical rating work planned for many years was officially launched, and the ladder of technical personnel development was formally established. Every year, all technical personnel are assessed at three to five levels, and technical talents are selected and reserved for profit. Employees began to upgrade their skills and start self-study, and the competition for technology began.

7. Adjustment of bonus structure for front-line employees. In April 2006, the bonuses of front-line personnel began to be divided into two parts: basic bonus and benefit bonus. This establishes a reward mechanism linked with the overall market benefit and individual performance assessment, and promotes the growth of team performance through individual efforts. The assessment mechanism of benefit bonus provides a basis for improving the productivity of employees and prepares for the overall layoffs and efficiency increase of the company.

8. Adjustment of salary structure of chain store employees. In April 2006, the salary structure of chain stores was adjusted, and the salary structure based on post and technical level was established, which provided a clear channel and structure for employees' career development in the company. It has changed the income growth model based on seniority, provided a platform for employees to rapidly upgrade their skills, established a behavior-oriented foundation, and encouraged employees to obtain personal income growth within the scope of contributing to the company.

9. The President held a personal photo exhibition at the United Nations. On June 5th, 2006, President World Environment Day held a personal photo exhibition on the environment at the United Nations. At the invitation of UNEP, Chairman Luo Hong held a personal photo exhibition "Earth, Our Home" at UNEP headquarters. This is the first time that the United Nations has invited photographers from China to hold a personal photo exhibition at its headquarters. As an important part of the "World Environment Day" commemoration, this photo exhibition attracted many celebrities to participate. More than 300 officials of the United Nations Environment Programme, representatives of various countries to the United Nations, China's ambassador to Kenya and local politicians attended the opening ceremony and visited the exhibition. The photo exhibition lasts for two weeks, and * * * exhibits 150 beautiful photos. After the exhibition, the chairman donated all the exhibits to the relevant environmental protection projects of the United Nations Environment Programme. Xinhua News Agency, People's Daily, CCTV and other media are all concerned.

10. dinosaur egg bread was successfully listed. In June 2006, the new product dinosaur egg bread was successfully listed. This product introduced raw materials from abroad, subverted the traditional bread in terms of technology and taste, and became the first domestic enterprise to produce and sell this product. Through professional and rigorous marketing planning and listing promotion, it has achieved great success in the market.

1 1. Holiland Children's Painting Competition. In July 2006, Holiland Children's Painting Competition came to a successful conclusion. The Children's Painting Competition "Love by Your Side" jointly organized by Holiland and Mickey Mouse Magazine has been welcomed by many children since it was launched in May. The organizing committee of the contest finally received nearly 6,000 entries from children from all over the country, from which * * * awarded the first prize 10, 50 second prizes and several excellent prizes. Through the painting contest, Hollyland's corporate culture of "love is around you" was spread, and the reputation and loyalty of Hollyland brand were enhanced.

12. the chairman was invited to attend the first sanjiangyuan international photography festival. On July 29th, 2006, at the invitation of China Photographers Association and Qinghai Provincial People's Government, more than 20 photographs of Chairman participated in the first China (Qinghai) Sanjiangyuan International Photography Festival held in Xining, Qinghai.

13. Tianjin new factory started construction. In August 2006, the new factory in Tianjin was designed and started construction. A modern food factory with new technology and equipment will be established in Tianjin, which can distribute frozen dough and frozen cake blanks to North China, so that the product quality can be improved to a higher level and the production capacity can meet the expansion of chain stores. It is expected that the equipment will enter the market in early 2007.

14. Holiland moon cake won the title of "China Famous Brand". In September, 2006, Holiland Moon Cake was awarded the title of "China Famous Trademark" by AQSIQ.

15. The President held a personal photography exhibition in Chengdu. On September 2, 2006, the President's first domestic personal photography exhibition was held in Chengdu Century City New International Convention and Exhibition Center. During the preparation of the exhibition, it happened that Sichuan suffered the worst drought in 50 years. As an environmentalist and Sichuanese, Chairman Luo Hong was very concerned about the disaster in his hometown, and personally donated 200,000 RMB to the Sichuan Red Cross Society at the time of the exhibition. A charity sale was held during the exhibition, and 720,000 yuan from the charity sale was donated to the drought-stricken areas.

16. Holiland won the title of "food safety demonstration unit". On September 16, 2006, Holiland was selected by China Food Industry Association as the "National Food Safety Demonstration Unit" in 2006. It marks that Hollyland has become a benchmark enterprise for food safety management in the food baking industry, and will further urge chain stores to pay more attention to and strengthen food safety.

17. The President's photographic works are on display in Tianjin. On September 30th, 2006, CEO's photography exhibition appeared in the 3rd China (Tianjin) Folk Art Fair, which was another wonderful display of CEO's photography works after the United Nations World Environment Day Photography Exhibition and Chengdu Film Festival.

18. Establish a tutor system. From June 5, 2006 to 2006 10, the company began to establish a tutorial system. In order to improve the technical level of technicians and maintain a good training effect, the Technical R&D Department has drafted a tutorial system, and its first draft has passed the discussion and review of the company's senior leaders, waiting for further improvement and distribution. The system will be formally implemented in 2007, and will provide good support for the training and promotion of production staff.

19. The first donation ceremony of 2 million yuan for the United Nations Luohong Environmental Protection Fund was held in Beijing. 10 On June 20th, on the occasion of the China-Africa Beijing Summit, the first donation ceremony of the President to the United Nations Environment Programme was held in Beijing. Achim, UN Under-Secretary-General and Executive Director of UNEP? Steiner received a donation check of 2 million yuan from the president. Tibuti, Vice Minister of Environment of Kenya, officials from the State Environmental Protection Administration and officials from the United Nations Environment Programme attended the donation ceremony. After the donation ceremony, Steiner and his party, accompanied by the President, also visited Beijing Holiland Anli Road Store. Steiner became the first senior UN official to visit Holiland Store.

20. The United Nations "Luohong Environmental Protection Fund" was officially launched. On June 6, 2006, the President went to Nairobi to meet with Achim, Under-Secretary-General of the United Nations and Executive Director of UNEP. Mr Steiner formally signed an agreement to establish the Luohong Environmental Protection Fund in the United Nations. At the same time, Mr Steiner announced that the "Luo Hong Environmental Protection Fund" donated by President Luo Hong was officially launched. At the press conference held that day, the president promised to donate RMB100000 to the fund in the next five years for the environmental protection projects of the United Nations Environment Programme. Among the first donations of 2 million yuan, 6.5438+0 million yuan was used for the environmental treatment of Lake Nakuru in Kenya, and another 6.5438+0 million yuan was used for the "Green Olympics" project in Beijing in 2008.

2 1. Introducing competition mechanism in talent selection. In June, 2006, 1 1, the competition mechanism was introduced into the company's talent selection, and the city manager tried to hire from within. On June165438+1October 10, the internal competition for the manager of Qinhuangdao city was held at the headquarters, and Gao English, the manager of Shenyang market's major customer department, finally won, becoming the first senior manager of Hollyland produced through internal competition. Subsequently, Bai Yang, the technical research and development department, successfully competed for the production director of Tianjin factory, and Xu Jun, Li Xinghua and Lin Peng, the Dalian market, successfully competed for the urban operation manager.

22. The President held a personal photo exhibition in Beijing. 2006123 October, 165438+ "Earth, Our Home-Luohong Nature Photography Exhibition" was grandly opened in Beijing China Millennium Monument World Art Museum. Ms. Shao Hua, Chairman of China Photographers Association, Qu, the first director of China State Environmental Protection Bureau, Zhou, Chairman of China Environmental Protection Foundation, former Minister of Culture and other state officials, South African, Kenyan, German, Italian and other countries' diplomatic envoys in China and some stars in the performing arts attended the opening ceremony. This photo exhibition attracted tens of thousands of people to visit the capital, causing a sensation in the capital, and Luo Hong photo exhibition became a public topic. A flood of tourists kept stopping, watching, taking pictures and remembering at the film festival. The two-week extension could not meet the needs of the audience, so the photo exhibition was finally postponed for one week and ended on February 3, 65438. Many media in Beijing have paid great attention to the film festival and the president himself, which has also greatly promoted the brand communication of Holiland.

23. The President was awarded "Top Ten Fashion Gentlemen of 2006" by Esquire magazine. On June 5438+February 65438+May 2006, the president was awarded the title of "Mr. Fashion of the Year" at the "2006 Mr. Fashion Award Ceremony", and became one of the top ten "Mr. Fashion of the Year" together with Tony Leung Ka Fai and Hu Jun. Because of his achievements in photography and outstanding achievements in environmental protection in 2006, the president became the natural winner of "Mr. Fashion of the Year", which attracted wide attention at home and abroad.

24. The news of the Presidential United Nations Film Festival was rated as one of the top ten international news of the year by CCTV. June 5438+February 2006, CCTV's year-end special program "Influence 2006? CCTV's annual news memory was rated as the top ten news in the "People's List" of international news articles, and the president and mother attended the special party of CCTV that night. Affect 2006? CCTV's annual news memory is an important news topic program launched by CCTV News Channel at the end of the year to welcome the New Year, focusing on reviewing the major news events in 2006.

25. The President was awarded the title of "China Marketing 2006 Symbol". On June 65438+February 65438+June 2006, President Luo Hong won the title of "Innovative Marketing Person of the Year" at the "2006 China Marketing Leaders Annual Meeting and 2006 China Marketing Benchmark Enterprise/Symbol Award Ceremony" held in Beijing. China Marketing Leaders' Annual Meeting awarded the award of "Innovative Marketing Person of the Year" to the president, in recognition of his perfect combination of photography, environmental protection and brand marketing, which is a reference and guiding significance for China marketing circles to explore innovative marketing methods.

26. The Chinese Photographers Association awarded the Chairman the title of "Outstanding Photographer" since the founding of the People's Republic of China. From June 5438 to February 2006, on the occasion of the 50th anniversary of the founding of China Photographers Association, a large number of photographers who have made great contributions to China's photography since the founding of the People's Republic of China were commended, and Chairman Luo Hong was awarded the title of "outstanding photographer".

27. A breakthrough was made in employee recruitment. In 2006, according to the needs of the company's development, more than 100 internship managers were recruited, and 16 large-scale recruitment activities were held in Sichuan, Shenyang, Changchun, Harbin, Beijing, Guiyang and other cities, and * *1was selected from nearly 10,000 applicants through multiple interview links such as initial examination, on-the-job evaluation and re-examination. From Sichuan, Northeast China, Shaanxi and Shandong, 600 production employees were recruited from thousands of people through 10 large-scale recruitment.

28. Scale of chain stores in 2006. In 2006, Hollyland added 90 chain stores, including 55 in the northern region and 35 in five regional companies. The total number of employees reached 8862, an increase of 9 19 compared with 2005.