The Economic Characteristics of nanzhuang town

Nanzhuang building ceramics has developed for 16 years. At present, there are more than 100 building ceramics enterprises, and the annual production capacity of ceramics reaches about 600 million square meters, accounting for about 20% of the total national output, which is 6,543.8+billion square meters more than Italy, the world-famous ceramic production kingdom. Last year, the town exported about 200 million US dollars, and a number of large-scale well-known enterprises such as New Zhongyuan, Golden Rudder and New Pearl emerged. Nanzhuang has its own advantages and characteristics to achieve today's achievements.

Leading enterprises: Xingfa, Xinzhongyuan, Guanzhu, Golden Rudder and Sanyuan.

Famous brand products: Xingfa, Xinzhongyuan, Guanzhu, Golden Rudder and Sanyuan are five "China famous brand products". There are 9 provincial famous brand products, 7 provincial famous trademarks and 4 national inspection-free products/kloc-0.

International market: In 2008, the town exported about 200 million US dollars.

Nanzhuang town has been an outstanding figure in Zhong Ling since ancient times. Before the reform and opening up, nanzhuang town was an agricultural town famous for its Sangji fish pond. After the reform and opening up, the people of Nanzhuang actively renewed their ideas, seized the opportunity, innovated the system, and made efforts to explore, which made Nanzhuang's economic and social undertakings achieve remarkable achievements and created a glorious historical chapter, and was awarded the title of "the first town of building ceramics in China". It was rated as "Top Ten Township Enterprises in Guangdong Province in 20001year", "Top Towns in National Investment Environment 100", "Advanced Town in Sports in Guangdong Province", "Advanced Town in Health in Guangdong Province" and "Civilized Town in Foshan City", with comprehensive strength in the whole province 1500. Other honors: Top Township Investment Environment in China 100, Top Township Enterprises in Guangdong Province 10 in 2000, Top Township Enterprises in Guangdong Province 10 in 2000/2000, Wenming Town in Foshan City, Health Town in Guangdong Province, First Town of Building Ceramics in China, Advanced Town of Education Modernization in Guangdong Province.

Since the reform and opening up, Nanzhuang people have made full use of their institutional and conceptual advantages and made great efforts to develop, making Nanzhuang rapidly develop into an economic center. The building ceramics industry has sprung up suddenly. There are more than 70 building ceramics enterprises with an annual output of 600 million square meters, accounting for about 20% of the national building ceramics output. It is one of the largest production bases of building ceramics in China. Nanzhuang building ceramics is well-known in the north and south of the river. New Zhongyuan, New Pearl, Golden Rudder and Shangyuan have become well-known ceramic construction enterprises and brands in China, among which New Zhongyuan Ceramic Group is one of the largest ceramic manufacturers in the world. The aluminum profile industry and the electrical appliance industry have developed steadily. Guangdong Xingfa Aluminum Profile Group, a national second-class enterprise, is one of the best aluminum profile enterprises in China, and electrical products such as "Fuji Bao" and "Shengfa" are exported at home and abroad. In 200 1 year, the total economic income of the town was 865,438+300 million yuan, an increase of 10% over 2000. The rapid economic development has also promoted the overall progress of Nanzhuang's various undertakings. The investment in education exceeds 500 million yuan, and there are 13 grade schools and kindergartens, and the quality of education ranks among the top in the city. Mass cultural and sports activities have flourished, various activities to create civilizations have been carried out in depth, and fruitful achievements have been made in spiritual civilization construction, and new civilized fashions have swept through urban and rural areas.

Pillar industries:

Nanzhuang town's main industries are building ceramics, aluminum profiles, electrical appliances, plastics and other industries, and it is a famous professional town of building ceramics in China. At present, the private economy accounts for 90% of the town's total economic output, and a number of enterprises have also developed into industry leaders.

As a pillar industry in nanzhuang town, the building ceramics manufacturing industry has many places that Nanzhuang and even the builders of the whole country are proud of: the largest building ceramics production base in China, the largest ceramics Expo City in China, the largest ceramics R&D center in China, the building ceramics R&D center in China, the largest ceramics professional website in China ceramics industry and the largest ceramics enterprise in the world.

Modern agriculture:

Nanzhuang town is a typical Pearl River Delta water town with many rivers and fish ponds. At present, nanzhuang town's agriculture is dominated by four major industries: fish farming, pig raising and vegetable growing. In order to further promote agricultural development, nanzhuang town has invested a lot of money in large-scale contiguous transformation of fish ponds since 2000. According to the standards of "three basics and seven waters" and "four basics and six waters", fish ponds will be built into modern aquaculture areas with water supply, access and electricity supply. At present, nanzhuang town has transformed fish ponds 1 10,000 mu, which greatly improved the aquaculture conditions, increased the three-high aquaculture output and accelerated the agricultural modernization process in nanzhuang town.

Township economy:

After years of development, nanzhuang town has a high degree of industrialization and frequent economic activities, and has formed a complete economic operation system. Investing in nanzhuang town can not only make the organization of production and operation more convenient, but also create more business opportunities for investors and make investment more efficient. In order to promote Nanzhuang's economy to a new level, nanzhuang town takes "making a fortune for enterprises is local development" as the guiding ideology, and strives to create an investment environment with "the right time, the right place and the right people", further strengthen the service for enterprises, and formulate new measures to facilitate enterprises to handle affairs. In May 2002, nanzhuang town Administrative Service Center was established. At present, public security, fire protection, industry and commerce, planning, construction and other departments have been stationed in the center to provide "one-stop" convenient services for enterprises.

Nanzhuang town's main industries are building ceramics, aluminum profiles, electrical appliances, plastics and other industries, and it is a famous professional town of building ceramics in China. At present, the private economy accounts for 90% of the town's total economic output, and a number of enterprises have also developed into industry leaders.

Nanzhuang town is a typical Pearl River Delta water town with many rivers and fish ponds. Nanzhuang town's agriculture is dominated by four major industries: fish farming, pig raising and vegetable growing. In order to further promote agricultural development, nanzhuang town has invested a lot of money in large-scale contiguous transformation of fish ponds since 2000. According to the standards of "three basics and seven waters" and "four basics and six waters", fish ponds will be built into modern aquaculture areas with water supply, access and electricity supply. At present, nanzhuang town has transformed fish ponds 1 10,000 mu, which greatly improved the aquaculture conditions, increased the three-high aquaculture output and accelerated the agricultural modernization process in nanzhuang town.

In 2002, the total economic income of the town was 9128 million yuan, an increase of10.2% over the previous year, of which the primary industry132 million yuan, an increase of 2.3% over the previous year; The secondary industry was 7.026 billion yuan, an increase of14.7% over last year; The tertiary industry 1975438+0 billion yuan, an increase of 5.2% over the previous year. Achieve a GDP of 2.524 billion yuan. The total tax revenue is 480 million yuan, the fiscal revenue is 3 1 1 billion yuan, the balance of urban and rural residents' deposits is 5.32 billion yuan, and the per capita income in rural areas is 7 185 yuan. Nanzhuang town's building sanitary ceramics, aluminum profiles, electronic appliances and other industries have developed rapidly, and was awarded the title of "the first town of building ceramics in China" in 2002; In 2008, it was rated as the national "Industry-University-Research Demonstration Base"; 20 10 was awarded the title of "China Ceramic Business Capital" and "Shuangsheng" Demonstration Professional Town in Guangdong Province. In 20 10, the regional GDP reached1094.3 billion yuan, up by14.3% year-on-year; The total industrial output value was 33.888 billion yuan, a year-on-year increase of 18.3%. 20 1 1 year, and the regional GDP reached 1265 1 100 million yuan, up12.8% year-on-year; The total industrial output value was 40.852 billion yuan, up by 13.6%. 48 national and provincial brands.

Adhere to the globalization development strategy, and the export volume continues to increase. Actively introduce foreign trade talents, expand the foreign trade team and establish an international marketing network. By strengthening cooperation with foreign trade companies and foreign enterprises, participating in international fairs, OEM and other channels and forms to explore the international market, the export of ceramics, aluminum profiles and electrical appliances maintained a good growth momentum, and the export market expanded from Southeast Asia to the Middle East, Europe and the United States. The export volume of enterprises such as New Pearl Group, New Zhongyuan Group, Ronan Group and Fuji Bo Electric Appliances all increased by more than 1 times. In 2002, the export volume reached more than 1 600 million yuan, an increase of1times over the previous year.

At present, nanzhuang town is building a strategic emerging industrial base in an all-round way in accordance with the strategic deployment of the Chancheng District Committee and Government to build a "smart Chancheng", and relying on the ecological culture of water towns, focusing on building an "international community and three industry Park" (namely, an international living and industrial community, a new energy automobile industrial park, an LED industrial park, a new material and biomass energy industrial park), and a modern industrial new city is accelerating its rise.

Foreign economy:

Adhere to the globalization development strategy, and the export volume continues to increase. Actively introduce foreign trade talents, expand the foreign trade team and establish an international marketing network. By strengthening cooperation with foreign trade companies and foreign enterprises, participating in international fairs, OEM and other channels and forms to explore the international market, the export of ceramics, aluminum profiles and electrical appliances maintained a good growth momentum, and the export market expanded from Southeast Asia to the Middle East, Europe and the United States. The export volume of enterprises such as New Pearl Group, New Zhongyuan Group, Ronan Group and Fuji Bo Electric Appliances all increased by more than 1 times. In 2002, the export volume reached more than 1 600 million yuan, an increase of1times over the previous year.

Economic advantages:

Due to the combination of internal strength and external market expansion, the comprehensive competitiveness of enterprises is gradually improving, and a number of enterprises have made new development in the fierce competition. For example, Xinzhongyuan Group and Xinmingzhu Group have accelerated their scale expansion, Xingfa Innovation Co., Ltd. has entered the listing counseling period since May 2002, and electrical enterprises such as Fujitsu have developed well, making Nanzhuang's economy bigger and stronger. At present, Nanzhuang has formed the following "five firsts":

China's largest production base: nanzhuang town has an annual output of 600 million square meters of building ceramics, accounting for 20% of the national building ceramics output. It is one of the largest production bases of building ceramics in China, and has become a representative production area of modern ceramic industry in China. There are also many well-known enterprises in the industry, occupying four seats in Zhongnanzhuang Town, one of the "Top Ten Ceramics in Foshan", namely Guangdong Shangyuan Building Ceramics General Factory, Nanhai Xinzhuzhu Ceramics Co., Ltd. and Guangdong Xinzhongyuan Ceramics Co., Ltd.

China's largest industrial platform: Huaxia Ceramics Expo City.

The most authoritative R&D center in China: China Building Ceramics Research and Development Center.

China's most professional ceramic website: Huaxia ceramic net.

The world's largest ceramic manufacturer: New Zhongyuan Ceramic Enterprise Group.

At present, nanzhuang town is building a strategic emerging industrial base in an all-round way in accordance with the strategic deployment of the Chancheng District Committee and Government to build a "smart Chancheng", and relying on the ecological culture of water towns, focusing on building an "international community and three industry Park" (namely, an international living and industrial community, a new energy automobile industrial park, an LED industrial park, a new material and biomass energy industrial park), and a modern industrial new city is accelerating its rise.

Preferential policies:

Increase policy support to promote enterprises to become stronger and bigger. The town government has introduced incentives to promote enterprises to scale up and upgrade, giving enterprises a maximum reward of 500,000 yuan for expanding production scale, capital operation, technological innovation, brand creation and improving management level, so that enterprises can get substantial support and encouragement. The town government has also issued the Notice on Implementing the Preferential Measures for nanzhuang town's Steady Business Investment Promotion, which gives preferential treatment to the fees charged by enterprises and the children of relevant personnel, so that investors can get more preferential treatment. In 2002, about1160,000 yuan was awarded to 48 enterprises, among which Xinzhongyuan Ceramics Co., Ltd. won the most prizes, with a total prize of 250,000 yuan.

Industry characteristics:

Huaxia Ceramic Expo City:

Huaxia Ceramic Expo City is located in the southwest of nanzhuang town, covering an area of 1 km2. It is a modern industrial comprehensive platform integrating exhibition, trade, research and development, information exchange and other functions, with an investment of over 6,543.8 billion yuan. Relying on the solid industrial base of Foshan ceramic production area, based on China ceramic industry and focusing on the future development of China ceramic industry, Tao Bo aims to develop into a comprehensive platform of modern industry with the highest grade, the most advanced functions and the strongest influence in China.

Tao Bo has Huaxia International Convention and Exhibition Center, Ceramic Exhibition and Trading Center, Ceramic Science and Technology R&D Center, Ceramic Culture Exhibition Center, Star Hotel, Distribution Center, etc., which are large in scale and advanced in function. The total exhibition and trade area in the venue is over 200,000 square meters, including nearly 30,000 square meters of Huaxia International Convention and Exhibition Center, which is an ideal place to hold world-wide exhibitions of ceramics and related industries. From June 5, 2002 to 10, Huaxia Ceramics Expo City completed the first phase of the project and held the 2002 China Foshan Ceramics Expo. More than 300 domestic and foreign manufacturers, universities and institutions signed up for the exhibition, and the products exhibited included all categories of ceramics. During the Tao Bo Olympic Games, the number of tourists reached 300,000, and the contracted amount was 5.8 billion yuan. The strong radiation effect and agglomeration effect formed after the completion of Tao Bo will make Tao Bo a powerful promotion platform for China ceramics and play a positive role in promoting China ceramics industry to explore the international market.

At present, Taub has nearly 80 enterprises, including ceramics, other building materials, logistics and catering services. In the future, nanzhuang town will vigorously develop the ceramic exhibition industry, develop nanzhuang town into "Bologna in China" and "Valencia in China", and establish nanzhuang town's position in the world ceramic industry. In May, 2003, Tao Bo will host 17 China International Ceramic Industry Exhibition and hold the first national interior decoration material exhibition.

China Building Ceramics Research and Development Center:

China Building Ceramics R&D Center, located in Tao Bo, is jointly funded by Huaxia Ceramics Expo City Co., Ltd. and Jingdezhen Ceramic Institute, an authoritative ceramic institution in China. R&D Center has service institutions such as product design center, ceramic technology information center, product testing center, academic exchange center, training and education center. , to provide technology research, technology transfer, consulting, testing and training services for enterprises. The R&D center has passed the preliminary examination by the expert group of the Ministry of Science and Technology, and will become the only national ceramic R&D center in China, providing strong technical support for the promotion of China's ceramic construction industry and pushing China's ceramic construction industry to fully integrate with the world's advanced level.

Huaxia ceramic net:

Huaxia ceramic net, as the supporting website of Huaxia Ceramics Expo City, is a professional portal of ceramics and related enterprises. Based on information resource sharing, Huaxia ceramic net integrates ceramic resources at home and abroad, gathers the latest industry information at home and abroad, timely reflects the latest ceramic products, ceramic technology, ceramic machinery, enterprise management and international market trends at home and abroad, and guides the development of the industry; At the same time, it will promote the development of e-commerce in ceramic industry, promote industry innovation and brand communication, and build a powerful online platform for the promotion of traditional ceramic industry and the internationalization of ceramic products in China.

Pioneering and innovating:

Construct a perfect innovation system and actively carry out R&D innovation. Nanzhuang town was approved as a pilot project of scientific and technological innovation in Guangdong specialized towns. At the same time, nanzhuang town actively cooperated with Industry-University-Research to build the China Building Ceramics R&D Center with Jingdezhen Ceramic Institute. The R&D center has passed the preliminary examination by the expert review group of the Ministry of Science and Technology, and will become the only national R&D center for building ceramics in China, making Nanzhuang the technical base of China ceramic industry.

Introducing scientific management mode to improve management level. Implement certification management and promote management modernization and quality standardization. In 2002, 93 enterprises passed the ISO international quality certification system. At the same time, the reform of family management, the implementation of internal contracting and hierarchical responsibility system, and the formation of a new responsibility and rights distribution system have greatly promoted the modernization of enterprise management.

Vigorously implement brand strategy and improve marketing level. Enhance brand awareness, upgrade product grades, and establish product and corporate brands. Xinzhongyuan Ceramics, Jin Duo Ceramics and Xingfa Aluminum Profile were rated as famous brand products in Guangdong Province. Improve the marketing network, actively explore the market, and build a number of high-end marketing centers such as Langgao Ceramics and New Pearl Ceramics.