Corporate culture of Evergrande

Corporate mission: to create and meet the needs of consumers.

Corporate vision: Build a century-old enterprise and brand.

Enterprise core values: customer satisfaction, the contribution of welfare employees to society, the competition between shareholder enterprises and products, in the final analysis, is the competition of talents, and talents are the initiative of competition. "Talent is the first wealth of an enterprise"-this is Evergrande's talent view. The history of Evergrande is a history of recruiting talented people. Evergrande Group has always focused on the cultivation and introduction of talents, established perennial cooperative relations with key universities in China through the talent exchange market and the Internet, and extensively recruited technical and management talents. While introducing talents, Evergrande pays attention to the vocational training and moral cultivation of on-the-job employees, and constantly improves the quality of employees. Mature and scientific talent view, perfect effective talent evaluation and training system, and build a cross-century workforce with reasonable structure and orderly levels in Evergrande, including doctors, masters, bachelors, college students, vocational college students and technical school students. The workforce is not only stable, but also full of vitality. It is not only high personal quality, strong team consciousness and strong cooperative combat ability, but also the fundamental guarantee for Evergrande to win step by step.

In order to give full play to employees' talents, Evergrande Group has formulated a series of incentive mechanisms, defined the target responsibilities, strengthened management, paid more attention to emotional communication, held regular seminars for key employees, and the company's decision-making level communicated directly with front-line employees to listen to grassroots opinions on daily operation and management in the form of seminars and questionnaires. Through similar activities, employees make suggestions for the development of the enterprise, unite as one, and form a strong cohesion of loving the factory as home. Inspired the enthusiasm of employees for work and innovation, solved technical problems and innovated management methods, which brought considerable economic benefits to the enterprise, thus forming a high-level and reasonable-structured scientific and technological management team and laying a solid foundation for the enterprise to achieve sustainable development.

The talent upgrading development strategy of Evergrande Group in the second1century has generated a continuous demand for talents in the fields of resource flow management, modern marketing management and strategic consulting management. It is necessary to continuously develop and employ well-trained, experienced, self-motivated and innovative talents, and effectively adjust the company's future needs and existing talent resources. The group company is always waiting for a vacant position, providing the necessary way for talents with extensive abilities to jointly realize and create new value of the cause. The geometric structure of the emblem of Hengda is divided into two parts, left and right, which are formed by the deformation and breaking up of the initial letter "H" of Hengda. Like a bird spreading its wings, it keeps moving forward, symbolizing Evergrande's determination to take root in the earth, soar in the blue sky, be full of vitality and integrate into the tide of world economic integration, and embodying the firm concept of "building a century-old enterprise and brand".

The overall appearance is the Arabic numeral "7", which is homophonic "Qi", implying the heroic spirit of Hengda people who are full of vigor, perseverance and unremitting struggle. The whole emblem is angular, virtual and real, abstract, concise and atmospheric, with a strong sense of tension, which shows the purpose of forging ahead in a highly concise way.

Color interpretation

Green is a symbol of life; Green is a metaphor for environmental protection. Evergrande Group chooses green as the standard color of the enterprise, which will lead the enterprise to shine with the sun and the moon and be full of vitality forever.

2 1 century is a new era of environmental protection. The information age has turned the world into a global village. Protecting and cultivating the green earth is the lofty ideal of human beings in the global village.

Green symbolizes life, nature and health, shows the vigorous vitality of Evergrande people, and implies that Qingdao Evergrande Group Co., Ltd. will devote all its love to green products.

Green symbolizes the unremitting pursuit of life and is the spiritual expression of professionalism, product connotation sublimation and high spirits.

Green symbolizes calmness, which embodies the steady operation and integrity of Evergrande Group.