22-year-old, graduated from junior college, wants to switch to the operation industry, how to enter?

If you want to switch to operation, you can first figure out what operation is.

1. What is the operation post? What do companies think? Looking at the problem description, the subject's understanding of operation is still relatively primary. Then let's look at it from a simple point of view: what are the wrong understandings of operation?

1) Operation is neither customer service nor sales. Let's take a look at the definition of operation in a general sense: "Operation is the planning, organization, implementation and control of the operation process, and it is the general name of all kinds of management work closely related to product production and service creation." Let me explain it to you in plain words: operation needs to understand the product, and one of the goals of operation is to give play to the function of the product. Operation needs to understand users, and the realization of business goals (straightforward understanding is that enterprises make money) is aimed at users (straightforward understanding is that users are cool). The realization of operation is the whole process: planning, organization, implementation and control, which means that operation, like product managers, should follow the product to the end. In charge of completing these activities, what capabilities are needed: innovation, data analysis, activity planning, community management, user operation and maintenance, and content capabilities. Therefore, the recruitment without threshold or low threshold is likely to be mechanical customer service and sales work. This kind of work does not have the complexity and overall ability requirements I mentioned above, just need to be able to understand the dictionary given to you by the company and use it as a human flesh repeater. Compared with professional operation, career prospects are very limited.

2) There is no threshold for operation, but there is no unified and intuitive evaluation standard for the required comprehensive ability. Here, you have to understand that operation actually requires a high comprehensive ability of a person (this is also the trend of various positions in the Internet industry). In Zhihu's other answer, I summed it up as six horizontal, one vertical and two comprehensive. I won't elaborate here. In short, if the job description you see in the operation recruitment says "there seems to be no hard threshold", it is because there is no particularly intuitive criterion for judging the comprehensive ability needed by the operation, not "there is really no threshold".

3) It is difficult for all industries to enter the head enterprise, which requires proof of potential and ability. Enterprises face two major costs in recruiting people: screening cost and training cost. This determines that enterprises need to screen people and take the risk of recruiting people. Combined with your problem description, the screening criteria can of course be other factors such as experience or education. As job seekers, all our information and external conditions serve only one core story: to prove that we are worthy of our ability (or potential). Next, let's talk about how zero-based newcomers break through their concepts and operate themselves as products. Friends here should not be discouraged. On the contrary, the threshold means a moat. It embodies the value of working hard for it; Only with professional barriers can we have future core competitiveness and room for growth. The good news is that in modern society, there are almost no people who don't understand products and users at all, because the Zhihu you are using now is an Internet graphic question and answer community product; Because you can see my answer, you must be a user of Internet products such as Zhihu, WeChat and Alipay. Therefore, I want to say that Internet operation is a post that embodies "everything is clear and well-informed", can give full play to the ability of observation and summary, and "from practice to practice". So how do we start?

I hope you remember this sentence, and from today on, treat yourself as a product, constantly upgrade and iterate, and constantly operate and develop. In doing business, we must first consider what resources we have to use and what goals we want to achieve. You can aim at "becoming a professional Internet operator and finding a job in 3-6 months". I suggest you start using professional model tools to "manage yourself", such as "personal business canvas". Personal Business Canvas Personal Business Canvas evolved from a lean canvas for making business models, through which personal career information is clearly arranged to complete the diagnosis, selection and planning of the workplace. Secondly, it is necessary to plan the use and development of these resources and give timely feedback through data monitoring. For example, I hope that I can learn quickly and make short-term and long-term study plans within one week through the resources and industry introductions similar to Deer provided by Zhihu Platform. And establish detection data for each specific goal, such as how many books you read in a month, how many models you have learned, and so on. Finally, we should make good use of leverage and constantly enlarge resources and influence. For example, you can start with an intern working in a regular company and accumulate your own experience and contacts bit by bit. Step by step, through the accumulation of resources and experience, link to a bigger and better platform, and finally gain a foothold in the industry within 1-3 years, and launch an impact on the relevant positions of the head office.