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What methods can be used to publicize the activities organized by universities?

Summary of propaganda methods

First, the early publicity?

1. is hung on the main road of the school. By hanging publicity banners, more students can know more about sponsors, and students from other universities in our school can also know more about sponsors, thus expanding the influence of sponsors and playing a better role. Publicity effect. Don't be too commercial ?

2.? Poster? Posters will be posted on the eye-catching bulletin board in the school and on the publicity board at the event site, indicating the theme, organizer, co-organizer, organizer and? Relevant units. On the poster, the merchant appears as a sponsor and can print the company? Marker? Merchants can also design their own. Two big ones? (3*7)? Very eye-catching. Hanging in the rhyme garden respectively? 5? The location of the building wall and aster is to be determined. Provide posters to be posted at the event site). ?

3. leaflets? The leaflet mainly introduces the activity content and business information, which is sponsored by the company? The identity of the merchant appears or the company's leaflets are distributed at the same time. ? This project can be developed independently. Put it in various societies, departments and classes, and then arrange personnel to distribute it. Like a company? Are there any rehabilitation brochures that can be distributed? Provided by the merchants themselves. (one-sided communication? Single? 1/3? Some can provide company information, but can't contain promotion elements; The front of the double-sided flyer is the promotion of the activity content, and the back is the company information. ? )?

4.bunting? It is marked "I wish XXX University a complete success" with the company name attached? Payment.

5. light box? Set in East Kowloon Road and West 12th Road. The light box contains activity information and business letters. Rest. ?

6. exhibition board? Can some sponsors post their own posters on the event board? 1-2? A poster? This board is not affected by it? He organizes publicity and influence. ?

7.? Publicity column publicity? Sponsors' leaflets and posters are arranged by our department in the publicity columns of schools and apartments? Stick it inside. ?

8. Lift off the balloon? If possible, you can hang banners with activities and commercial characteristics in apartments and school corridors? Don't be too commercial ?

9. Website promotion? What are the relevant websites of the school (such as the school homepage and the school forum)? Can you provide more for the cooperative company on the website of our school's association Federation? Can all information publicity and reports be integrated into the company culture? It is best for enterprises to have electronic data. ?

10. Radio publicity? Contact the radio station to carry out comprehensive and meticulous "community culture festival" activities? To report, at the same time, it can promote the information of title sponsors to a certain extent. ?

1 1. site? Show? Can you introduce the sponsors of the event? Need merchants to provide some kind goods and? Information. ? 12. publications?

12. publications? Follow up the report in the relevant publications of the school? Has historical value. ?

13. Award promotion? Is the prize sponsored by the company or can it be printed? Cross-regional and influential.

14. Employee supplies? Employees can wear clothes with corporate logo to work, at the scene? Props and so on.

15.? Consultation point publicity? Two days before the activity and on the day of the activity, you can set up an activity consultation to receive students. Ask around, so that you can also introduce your company. ?

16.? Live publicity? Can props with merchant characteristics be arranged at the event site? Is it okay? Do some small games with company characteristics. ?

17. Guest speaker? Your company can send representatives to our activities, and during the activities? Speaking on stage as a guest? Preferably at the beginning or in the middle. ?

18. On-site confirmation? During the activity, the company name appeared in the form of oral thanks, which was presided over by the host. Participants and players publicize business information, etc. ? The effect is very obvious. ?

Questionnaire survey? Can I conduct a questionnaire survey at the information desk on the day of the event? Better have a lucky draw. ? Questionnaire survey?

20. Media promotion? When necessary, you can invite major media in the city to interview. 20. Media promotion?

2 1.? Lecture? People, information or information can be held with the cooperative company during the activity. Educational public welfare lectures related to the nature of enterprises. ?

22. gift distribution? Partners can provide small information related to their company culture or business nature. Gifts (stickers, badges, desk calendars, etc.). )? We can arrange someone. Staff distribution can also have a good publicity effect.

23. Public slogans? Can it be a career crown? 23. Public slogans? Can you make a public slogan for our school? Name. ?

24. billboards? Hanging activities and publicity at the school roadside and in front of the student apartment? Brand, at the same time for the enterprise name. ? 25. tailored? After the merchants decide to cooperate, we will arrange professional publicity and planning. According to the characteristics of merchants and culture, formulate specific publicity programs. ?

Second, post-publicity?

1. Questionnaire? Conduct courses for students from universities and nearby schools according to different needs?

It is also equivalent to doing a market survey for merchants at a time to make sponsors more clear? Chu really understands the potential consumer groups and the positioning of your company information among students. ?

2. Publish activities summary, business cooperation and other information on the school website and grade newspapers. ?

3. Highlight the sponsors in the exhibition of original works. ?

After the activity, we will have an activity? DV? There is also a "commemorative CD" for the school? Guidance, students as souvenirs for other brothers, colleges, students to collect, then you can insert it? Your company's advertisement. ?

If your company needs to sell or recruit salesmen on campus for a long time, we can do it for you? 5.? The manager, as your company's agent in our school, is responsible for recruiting sales promotion personnel. ?

6. We will ask the cooperative companies to name some campus activities for free. ? Remarks: if the company needs other publicity activities, we will certainly cooperate within our power? Help! ?

Third, special publicity?

1. School website? 1. School website (such as school homepage)? School website? The school website is a modern platform for our China students to communicate with each other. It embodies me? Children's wisdom and efforts over the years, he recorded our dribs and drabs. ? We use our skills? Technical strength and enthusiasm make him complete and mature gradually. The school website includes news and photos. He provided information to his classmates in films, learning, originality and style. Will we? We intend to use our technology to provide a platform for your company to publicize and communicate. ?

2.DV? Making? The CD-ROM will contain the most essence and unforgettable fragments of the whole activity, and will also record? The wonderful moment of our activity. I believe that? n? Years later, we will still think of him. ? What are we willing to do? Your company inserts company information or advertisements into it. ?

3. Large-scale "flash" visual impact publicity? Large "flash"? Large size? "Flash" is a new cultural symbol, which fully shows the youthful vitality of young people. ? Through simple and distinct large-scale collective action of one static and one dynamic, to unify clothing and? Characteristic slogans can bring strong visual impact to all audiences around, especially in recent years. Novel propaganda that has never appeared in school. ?

4. Hanging hydrogen balloons for publicity? Hanging hydrogen balloons for publicity? On the day of the event, a number of hydrogen balloons were hung above the scene, and colored balloons were hung below. Publicity banners; Banner content contains event information and sponsor information. ?

5. countdown card (activity preview card) promotion? Countdown card (activity preview card)? The countdown card is one week before the opening ceremony. Make fixed countdown cards for the opening ceremony on the east and west sides. The content of the time card includes the information of the question seller and the activity information. After the cultural festival begins, what will be the countdown card? It has evolved into a bulletin board for cultural festival activities, and the activities of the month are announced at the beginning of each month. ?

6. The spray-painted advertisement on the side of the stage of the party? A spray-painted advertisement on the side of the stage of the party? Is it painted on the side wall of the party? 300? Square meters of advertising space can be provided to sponsors? Merchants publish their business information. ?

7. Promotion of the event launching ceremony? Promotion of event launching ceremony? Set up a special booth around the activity venue or in the place where the school has the largest traffic. Are you awake? Set up banners and spray colors, welcome salute, band performance and event launching ceremony at the destination. Attract players to come to the scene to register. ?

8. Promotion of live gift interactive activities? On-site gift interactive activities promotion? Make activities-related gifts, such as cheaper T-shirts, T-shirts? The main content and LOGO of some printing activities can be attached to the merchant's? Logo. Settings? The live interactive game aims to attract the audience to participate, and the winner will receive a cultural shirt. ?

9. Multi-season publicity? Multi-season publicity? Some activities need long-term accumulation to achieve brand effect and culture, and divide them into activities? The first season, the second season ... different publicity can be taken at different stages of the activity? Mode, print different leaflets every quarter, and improve in time according to the shortcomings of previous activities. Merchants can also make the next investment plan according to the final result of the next quarter's activities. This kind of publicity can easily promote the formation of high-quality activities and promote the precipitation of campus culture. ?