Why do chefs fail to open stores, and few succeed?

Most chefs have a skill and are only suitable to be chefs, but they have no management experience and overall hotel design and planning experience. That must be a lot of failure.

The first injury: paying too much attention to technology, the product is the core of the restaurant's success, but the comprehensive factors involved in product selection, decoration, decoration, marketing, management and service are the key to the success of the project. The role of products in it is usually only 30%. Site selection is one of the most critical factors, and the era of good wine and deep alleys has passed.

The second injury: lack of learning, understanding and application of business models. After completing the development of its life cycle, catering enterprises will enter the growth stage and mature stage, and will move towards the road of scale and brand. Large-scale restaurants usually take the road of chain, how to choose the most reasonable business model such as direct chain, franchise chain and franchise chain; How to design and apply a free business model in the process of business operation is very critical.

The third flaw: lack of team. In the process of starting a business, most of the team members of chefs are technical talents. Since ancient times, gentlemen have stayed away from cooking, which has led to the lack of academic qualifications and learning ability of most kitchen team members in China. Most chefs also lack systematic management and operational knowledge in their work. The so-called "one hero and three gangs", if there is no good team, can not form complementary advantages, for entrepreneurial projects, it will reduce the possibility of its success.

Fourth, financial support. Most self-employed chefs are starting their own businesses for the first time. The original accumulation of their venture capital is their hard-earned hard-earned money. Because the funds are not strong enough, they often can't display their fists and feet well in the process of starting their own businesses, and there is no way to realize their own businesses completely according to their best ideas.