Are copywriting planning tired or personnel tired?

It depends on what kind of company you are in.

If it is a general labor-intensive company, it must be a little more difficult, because it involves recruitment, salary, training, performance and so on. Although copywriting planning only involves product soft articles, new website manuscripts, and some media publicity, it is relatively easy to do copywriting planning if you only serve the company.

But if it is an advertising, marketing or planning company, it must be very hard to plan the copy, because this is the main project of the company, and your job is to generate income for the company. To put it bluntly, it is a coolie who sells brains. Relatively speaking, the manpower of this company is definitely easier.