The transformation story of celebrities, from what to what?

The first transformation: CCTV program host

Before becoming a host of CCTV programs, Yang Lan was a college student at Beijing Foreign Studies University, a girl with some self-confidence. She was even particularly depressed because she didn't understand the listening class. It was not until my listening level improved that I gradually recovered my confidence. She said: "I often feel that I am not a talented and extremely intelligent person." But all this did not affect Yang Lan's later success. Hardworking, she is not only straightforward, but also has her own unique perspective.

In February, 1990, CCTV's "Zheng Da Variety" program recruited hosts for the whole country. Yang Lan gradually stood out with her natural and fresh style, calm and generous typhoon and outstanding talent. But the sixth audition was "considered" because it was not very good-looking. After knowing this, Yang Lan asked the director: "Why do you have to find only one hostess? Is it a foil for the male host as soon as he appears? " In fact, women can also be very smart, so if there is this opportunity, I hope to be a smart host. ""I'm not very beautiful, but I have a lot of temperament. "It is because Yang Lan's words have completely touched the director. After graduation, Yang Lan officially became the host of Zhengda Variety Show. Until now, Yang Lan has always insisted that the host doesn't have to be beautiful, but the woman's mind is more important.

Four years as a CCTV host has not only broadened Yang Lan's horizons, but also established her future development direction: to be a real media person.

The second transformation: American students studying abroad

1994 when people were still amazed at Yang Lan's achievements in hosting, she made another amazing decision: to quit her job at CCTV and study in the United States.

Choosing to retreat at the most brilliant time of her career means that she will give up everything she has at present, including a bright future at her fingertips. But Mr. Xie Guomin, the president of Zheng Da Group who sponsored her to study abroad, put it this way: "I don't think anyone is important in a project." This left a deep impression on Yang Lan.

At the age of 26, Yang Lan went to Columbia University to study international media. On one occasion, Yang Lan wrote a paper until two o'clock in the middle of the night and finally finished it. The computer crashed before saving. Yang Lan cried at that time, thinking that she couldn't hand it in the next day. It's quiet around the dormitory, except for my own crying, only the rats in the dormitory pipeline are crawling around. But in the end, she dried her tears and finished her paper. Talking about this period of life, Yang Lan said: "Some people may encounter more hardships than others, but I encounter no less difficulties than others, because nothing is easy, and all the hardships and grievances that need to be experienced are indispensable."

In her spare time, she and Shanghai Oriental TV co-produced Yang Lan's Sight, which is a special program about American politics, economy, society and culture. This is the first time that Yang Lan has seen the world from an independent perspective. She also plays the role of planning, production, screenwriter and host, and realizes her idea of "laying bricks" from the bottom. 40 episodes of "Yang Lan Sight" were distributed to TV stations in 52 provinces and cities across the country, and Yang Lan realized the transformation from an entertainment program host to a compound media talent.

More importantly, during this period, she met Mr. Wu Zhi. As a partner in career and life, Wu Zhi has made great contributions to expanding his personal network and career space. He always encourages Yang Lan to try new things: he would rather fail in the attempt than succeed in conservatism! It is Wu Zhi's help that makes Yang Lan's future road wider and wider.

The Third Transformation: Host of Phoenix Satellite TV

1997 After returning to China, Yang Lan began to look for opportunities that suited him. At that time, the Chinese channel of Phoenix Satellite TV was just established, and Yang Lan also joined it. 1998 65438+ 10, Yang Lan Studio was officially launched.

These two years of Phoenix Satellite TV have played an important role in Yang Lan's career development. She not only accumulated various experiences and capital, but also reserved space for future development.

In Phoenix Satellite TV, Yang Lan is not only the host, but also the person in charge of "Yang Lan Studio". She does her own topics and is responsible for her own budget. She must be careful of all the daily necessities in the group. This kind of economic hardship is a very good exercise for Yang Lan, letting her know how to finish the program as much as possible with the lowest budget.

In the following two years, Yang Lan interviewed1more than 20 celebrities. These heavyweights also constitute a part of Yang Lan's future career development, and many people still keep close contact with her after the program. This kind of contact will not only bring some concrete help to Yang Lan, but also benefit spiritually. At the same time, communicating with guests from different industries and backgrounds greatly enriched her information.

Two years later, Yang Lan has undergone a qualitative change. She has world-class popularity, many years of media work experience and heavyweight celebrity relations resources. For her, what is obviously lacking in entering the business world is only capital. Wu Zhi is a master of capital operation.

The Fourth Transformation: Head of Sunshine Satellite TV

1999 10, Yang Lan resigned from Phoenix TV. After quitting Phoenix Satellite TV, Yang Lan was once silent. In March 2000, she suddenly acquired Ji Liang Group and changed its name to Sunshine Culture Network TV Holding Co., Ltd., successfully listed on the backdoor and prepared to build a media empire of Sunshine Culture.

Different from the low-key of most businessmen, Yang Lan chose to stand in front of Sunshine TV forever. On the websites of newspapers and magazines, you can often see reports about Yang Lan. She changed from a media person to a media celebrity. This familiarity with the use of media resources has given her Sunshine TV many advantages since she was born.

But soon after Yang Lan started his business, he encountered a global economic downturn, and Yang Lan immediately felt the pressure. She thinks about the management of the company almost every day. Under the pressure of market competition, Yang Lan cut the company's cost by almost half, and gradually divested the loss-making satellite TV and Hong Kong newspaper publishing business, while reducing the salary by 40%.

In the summer of 200 1 2000, Yang Lan participated in Moscow's successful Olympic bid as the "image ambassador" of Beijing's Olympic bid. In the same year, her "Sunshine Culture" took over Sina.com, one of the largest portals in China, and opened the era of the combination of Internet and TV. We also established the "Sunshine Stone" in cooperation with Stone, and began to enter the network industry and IT industry.

All this has brought confidence to all employees of the company. Finally, Sunshine Culture made a profit in the fiscal year of 2003 ending on March 3, 2004, and got rid of the losses in the past two years. After that, Sunshine Culture officially changed its name to Sunshine Sports, and Yang Lan also announced his resignation as chairman and devoted himself to the production of cultural TV programs.

Net assets of $7 billion

Yang Lan was listed on the 20 10 Hurun Rich List with a net worth of 7 billion yuan. This celebrity who has interviewed countless celebrities has always maintained her elegance, and her temperament and cultivation have provided an example for women. And her dress is a standard that white-collar women can refer to and imitate. Let's take a look at this elegant and decent woman-Yang Lan.

Chuangshilan jewellery

In an international art activity in Gao, the artistic director of a famous American ballet company deeply attracted Yang Lan's attention. It comes from a emerald blue brooch on her chest, so quiet but moving. When learning that it was originally China's jewel, Yang Lan was shocked and could not calm for a long time. The birth of Lan extended the symbolic meaning of love and glory to the beauty of oriental elements and the design of modern top technology. Then Celine Dion, who cooperated with Celine Dion, asked her to speak.