How to write a personal marketing plan?

Everyone in the workplace should make a new stage of personal work plan for themselves. How to write a personal work plan, and what aspects should we start with? The following is how to write a personal marketing plan, welcome to read!

Thanks to the trust and care of the leaders of the sales department, I entered the sales department of Shenzhen Fuxing Road of Cinda Securities as the marketing director, with a probation period of six months. In order to do a good job in marketing, I am determined to give full play to my subjective initiative and work hard under the correct leadership and decision-making of the sales department, resolutely complete the marketing objectives and tasks assigned by the sales department, and create excellent performance. The personal marketing work plan is formulated as follows:

I. Guiding ideology

Study hard, practice hard, improve their professional quality, lead all marketing executives and customer service executives to form a strong team, establish all customer-centered ideas, strengthen the construction of "sales soft power", actively serve customers with quality service as a means of creating value, do everything possible to solve problems for customers, optimize marketing methods, enhance work confidence and determination, and promote marketing business.

Second, the overall goal

Through serious, hard-working and diligent work, we can effectively improve the service level and ability of ourselves and the whole marketing team, enhance the service image, embody the service value, realize the goal of "good service, good quality and customer satisfaction", become the securities business department with the highest customer satisfaction and the first choice of customers, boost the steady and rapid development of marketing business and create good economic benefits for the business department. The overall plan is to add 20 people to the new area, and the whole marketing team has completed 300 million, of which I have completed 65.438+0 billion.

Third, the marketing plan

(A) to build a strong team

It is not enough to accomplish the marketing task, achieve excellent performance and live up to the trust and expectation of the sales leaders. We must build a strong team, rely on the wisdom and strength of the team, * * * Qi Xin and * * * Qi Xin, and achieve excellent results. Therefore, I must build a strong team. Focus on three projects:

The first is to recruit excellent team members. Through the recommendation of the company's existing resident account manager, go to the bank to collect well-known units and tap outstanding people in the same industry. Through hard work, we will strive to recruit outstanding personnel into the team and make Mazhuang stronger and win the battle.

The second is to do a good job in team building. It is necessary to strengthen the study of team members, learn business knowledge, learn marketing work experience, learn tenacious and excellent work style, and improve marketing skills and skills. Through study. Improve the professional quality of team members in an all-round way, realize high-quality service and create a good securities business environment for customers.

The third is to comprehensively expand business. All team members are required to further improve their overall awareness, service awareness and innovation awareness in their work, work hard and forge ahead, constantly create a new situation in securities marketing, contact more customers, find more customers, establish good mutually beneficial cooperative relations with customers, make new breakthroughs in marketing business, and strive to create good work performance.

(B) to carry out stagnant marketing

In resident marketing, we should establish the spirit of seeking truth from facts, seeking truth from facts and being pragmatic, perform our duties in good faith, and honestly provide intimate services to customers to improve their attractiveness; Adhere to people-oriented, customer-oriented, all for customers, sincerely treat customers as friends, serve with heart, and solve problems for customers; Always adhere to the customer as the center, adhere to the customer's interests as the first consideration, sincerely display our high-quality service image, realize sincere service and unlimited care, provide value-added services and care for different customers, and improve customer loyalty.