Why did Ali invest in Light Media?

Business development and access to resources.

1. Business development: Light Media is one of the important companies in China film industry, with strong production capacity and resource advantages. By investing in Light Media, Alibaba can enter the China film market and further expand its layout in the field of culture and entertainment.

2. Access to resources: Light Media has rich experience and resources in film production and distribution. By investing in Light Media, Alibaba can gain these resources and experience and further promote its development in the film industry.