Department work summary and selected plans

The busy work has also stopped, and this stage of work has passed like this, because only through work summary can we see the results of our work, and only by summarizing the past can we start the future. So what should be written in this work summary? Better? In this column, I have carefully collected and organized the "Department Work Summary and Plan" for everyone. You are welcome to read it. I hope you can read it and save it. Department work summary and plan (Part 1)

(1) National Day sales plan and completion status

The National Day sales task of the air-conditioning section of the x store was 730,000 yuan (the same period last year). The actual Completed 416,961 yuan. The sales quantity was 152 units, and the sales amount completed 56% of the task.

(2) Market survey, the number of air conditioners in store 25%, 24% of the amount, (including Gree air conditioners)

(3) Use of a, b, c cards, cash cards and coupons, 500 yuan for use of a card Mitsubishi Electric belongs to the manufacturer's electricity subsidy. The B card is not used, the C card is used for a total of 18,403 yuan, accounting for 4% of the sales, Midea uses 8,959 yuan, accounting for 6% of the sales, the c card usage authority is 2% of the total sales, the c card excludes the system price control of Gao and Midea The manufacturer's National Day policy was actually used to make up for the difference. The C card accounted for 3%. Haier used C card for 9344 yuan, accounting for 6% of sales. The National Day C card authority was 10%, and there was a balance. It is hoped that the purchasing department will increase the rights of Midea c card to 3%-4% in the future, Haier c card to 6%-8%, cash card usage of 200 yuan, accounting for 0.13%, and value coupons of 11,099 yuan, 3%.

(4) Price, inventory, price is not a problem, as long as the price is the lowest compared to the customer's price, focusing on transactions, National Day inventory machines of all brands, mid-to-low-end ratios are acceptable, no reservation is required.

(5) Main sales characteristics during National Day

National Day passenger traffic dropped significantly compared with the same period last year. Except for Haier, Kelon and Hisense, the sales of all products dropped compared with the same period last year. Among them, the largest increase was Haier air conditioner, which increased by 113% year-on-year, with an increase of 82,118 yuan, followed by Kelon, which increased by 260%, with an increase of 40,508 yuan, Hisense increased by 32%, with an increase of 4,497 yuan, and the most serious decline was Midea -41%, with a decrease of 101,391 yuan. Panasonic -530%. The decline amount was 95,167, (Panasonic air conditioners had 77,000 projects last year). The reason for the decline in National Day sales was mainly due to the following reasons:

1. The National Day promotion was not attractive enough

Buy 400 get 200 free, buy 800 get 400 free, only exclusive products for small household appliances, it will not have much impact on large household appliances. The coupons for exclusive products for small home appliances were not used for air conditioners during the National Day, and had no driving effect on air conditioner sales. Compared with Gome Suning, our company's activities were not bright. The sales during the National Day period were not as popular as the 0 yuan sales at the Sanya store in August. . Suning’s National Day event contents include buying 500 yuan to get 100 yuan, 1500 yuan to get 200 yuan, 2500 yuan to get 300 yuan, 3500 yuan to get 400 yuan, making a reservation of 10 yuan for 100 yuan, 20 yuan for 200 yuan, 50 yuan for 500 yuan, Gome 1500 yuan for 100 yuan, and 2500 yuan for 200 yuan. , 3500 back to 300. Relatively speaking, our company's activities do not have a great impact on major appliances. The promotion of our company's activities is relatively simple and not very targeted. It is recommended to use public SMS platform information. This Everbright KFC coupon campaign was relatively successful, with 495 copies given out. Customers get benefits and the feedback is good.

2. Sales staff issues

The two shopping guides for Midea air conditioners are both newcomers. They do not know enough about the company's processes and have poor sales skills, which has led to a serious decline in Midea's air conditioners this National Day - 41%, a decrease of 100,000. This time, we ranked second in the Eleven The awareness of personal selling is not strong, and due to the recent boycott of Japanese goods, the sales volume has dropped by -530%. Haier, Kelon, and Hisense have bucked the trend and have increased. The shopping guides of Haier, Kelon, and Hisense are all old employees with good sales skills, and they are fighting for customers. Strong awareness, familiar with company processes, and strong arbitrage ability. Haier's shopping guides have strong purchasing skills, and high-end customers like Haier's entire products, which will also help Haier's sales growth.

3. The section chief underestimated the National Day

Although Midea air-conditioning shopping guides were trained on the eve of the National Day, it still caused a serious decline in the sales of Midea air-conditioners during the National Day and did not do a good job for the National Day. Sales estimates and reasonable judgment are also an important reason for sales decline. Our grassroots leaders have not done a better job of instilling company policies and providing timely feedback on activities in other shopping malls. This needs to be reviewed.

4. National Day market share

During the National Day, our air-conditioning production ratio in the entire air-conditioning market was at a medium level. Midea Sanya ranked second, Haier Sanya ranked first, and Ke Long Sanya ranked first, Hisense Sanya ranked second, Mitsubishi Heavy Industries Sanya ranked second, and Mitsubishi Electric Sanya ranked second.

5. Customer complaints, logistics, and after-sales issues During the National Day period, there were no serious complaints about logistics, distribution, or after-sales installation. Some of the problems reported by customers were resolved in a timely manner, and there were no major complaints.

Next work plan

1. Business direction and goals

Sales tasks. The next few months are the traditional off-season for air conditioners. We need to strengthen the training of the team. The training plan must be supervised and inspected by personnel. Sales skills training and market survey feedback will be conducted once a week. The section chief is responsible and the store manager supervises and inspects. , There should be more communication with shopping guides, understanding and relationship with some psychological fluctuations caused by off-season sales, to ensure that the annual sales of the entire air conditioner remain the same as the same period last year.

2. Strictly demand yourself. As section leaders, we must strictly demand our own code of conduct, improve our business level, pay attention to changes in sales, learn more, conduct market research on competing stores every Friday, solve employee feedback problems in a timely manner, and keep up with tasks. Communicate the progress of the brand, find out the reasons and promote sales.

3. I hope the company will increase promotions to boost sales at the end of the year.

In October, mainland customers come to x for the winter, and it is also the peak sales season in Sanya. Through the sales on National Day, we found that during the National Day, x customers who need to buy home appliances for decoration account for a large proportion of the entire customer group. I hope The company can make some targeted publicity and notifications to these consumer groups with certain purchasing power. The number of customers in surrounding counties, cities, towns and villages has decreased significantly.

The company focuses on the publicity of new real estate projects in x city, x city, and x city. It can sponsor activities for them, or issue shopping bags with our company's name, phone number, address, and logo printed on them. bags for advertising.

Fourth, focus on customer-centeredness and improve service levels.

Continue to improve service and management levels. Treat customers with a smile, use civilized language, provide customer service more quickly and efficiently, and solve and restore problems and suggestions reported by customers in a timely manner.

(2) Summary of corporate marketing work

The pace of life always starts from accident. The more inevitable the road is, the more regretful it will be by accident. It has been two months and three days since I joined Tianshou Foods on November 11. As a newcomer, when I wrote the year-end summary, it was naturally different from others. The original receipts and completed reports in the storage cabinet were already a thick stack of small tools, and my heart surged. There was a warm current, and they silently recorded the results of the two months, like the annual rings of growth, traceable but inexhaustible.

In the two months of 20xx, the collection was basically based on collection and summary, including financial statements, sales points, general statements, sales rankings, raw material incoming and outgoing statements, material consumption assessment, salary statements, etc. When all reports clearly show the text combination that belongs to you after the tabulator. From that moment on, I became a completely new person, curious and happy. Because I am fighting in my favorite financial field again, I am happy and nervous because I have returned to the accounting position of "always guarding against mistakes and having to reflect every night." But this is how it all started. I have always felt that I am not a person with the ability to adapt quickly and am afraid of strangers. A strange environment always seems to be an unknown. After spending the days of being familiar with the strange environment, I suddenly felt that I had gradually integrated into the group and started to share the fun brought by work again. Although the footprints of my life are enough to make me look down on worldly affairs and make me sad and happy, I still feel heavy about this fact.

I regard him as love in exchange for giving.

As a member of marketing, you naturally understand that the true connotation of marketing is to meet needs, create value, treat every employee and guest with full enthusiasm, and let yourself become a landscape to show the style of Tianshou people. The leader’s advice is to make everyone good enough to stand alone. But I think in this fast-moving world, nothing can't replace it, as evidenced by the quiet emergence of more and more alternatives. Looking at the material left in the cabinet I think it's getting thicker. The reason for our existence is to make ourselves increasingly powerful and irreplaceable, and what it replaces is life.

Another year has come to an end. This is the year I first arrived. It is like the days that have passed. There are imperfections and shortcomings in my work, but I have spent it seriously. To be worthy of every day is to be worthy of your own life, because it is a substitute for life. We will only do this one thing in our life. Life is like every accidental trajectory that overlaps and becomes inevitable. It depends on whether you are more happy or sad. I will make myself happy at work and bring every happy moment of growth to everyone around me. The work of the new year has begun. I will learn with humility and work prudently to join the big family of the company as soon as possible. Department work summary and plan (Part 2)

1. Formulate work goals for each time period: The goal is the direction of the work. Once the goal is established, it becomes the beacon that dominates the work operation. All work actions All work should be carried out around this goal.

2. Analyze the reasons for customer loss: insufficient publicity of financial products, unprofessional team members, single type of financial products, company financial products and brother companies Products of the same type have no obvious competitive advantages.

3. Collect and analyze customer information: Financial management activities can be held in large squares, residential communities, and financial industry exhibitions; while publishing promotional pages, it is also necessary to collect more detailed information about intended customers, such as Knowledge of the industry and reservation of financial funds, etc.

4. Conduct investment and financial management exchange meetings: proactively select target customer groups, screen out effective customers for different financial products, deeply explore old customers, develop new customers, and expand the number of customers; make efficient use of limited human resources , use multiple means to contact customers in a short period of time, and implement batch face-to-face marketing to interested target customers.

5. Increase advertising efforts: Promotional methods include newspaper advertisements, in-car mobile videos or body advertisements, and online advertisements (pay attention to the content enhancement of the company's website).

6. Customer maintenance: telephone return visits, door-to-door visits, holiday greetings, and timely notification of the latest project information.

At the beginning of the new semester, looking back on the past semester, under the correct leadership of the teachers and the guidance of the presidium, a series of activities were held to strengthen the exchanges and feelings among the officers, and the three major organizations got along well. It is fun and harmonious, and it feels like a big family, allowing all work to be carried out smoothly, including department year-end summary and planning.

At the beginning of the new semester, the orientation work started one after another. The three major organizations actively cooperated. Although the weather was not beautiful and it was raining, it did not reduce our enthusiasm for work, leading the way for the new freshmen. They went through various procedures, which also left a deep impression on the new students and laid the foundation for the department to recruit new students. After the military training of the new students, the recruitment work was in full swing. Members of each department were divided into groups and entered the dormitory to promote the new students. They were very enthusiastic about our arrival, listened carefully to our explanations, and learned more about the departments they were interested in, so as to be prepared for the interview. Through the previous work, we thought we had a preliminary understanding of the new students, but we were surprised during the interview. They looked very capable, but made us feel uneasy.

The first large-scale event for freshmen entering the three major organizations was the first International Water Carnival in Liuzhou. From preliminary work deployment to volunteer recruitment, freshmen witnessed our work experience and set their goals Elevated to a higher level. During the volunteer service process, the three major organizations actively cooperated and led more than 300 volunteers from the school to stick to their posts in the rain and cold wind. They always required themselves to be an outstanding volunteer and conscientiously completed the tasks assigned by the event organizing committee. , the tasks assigned to us by the Youth League Municipal Committee have been well received by all walks of life.

One of the most important aspects of student work is that the school sports meeting is coming in October. There is no room for sloppiness in key tasks. Every task must be arranged in place. Each department must cooperate with the logistics work and the athletes' training. The warm-up work, from the training of athletes to the beginning of the game, is inseparable from the logistical supply work of the department. For the honor of the department, even the cheerleading team worked very hard. Although the final team score only came in second place, there was nothing Without losing the spirit of "reinforced concrete", the work plan is "Department Year-end Summary and Plan".

Regarding the Badminton Federation’s problems, we should take a good look at ourselves. We should look for problems within ourselves and learn lessons. We cannot shirk the problems to others. Only by knowing ourselves and the enemy can we win every battle.

In order to better promote communication and affection among the cadres of various departments, the school also held fun activities for department cadres. The department also carried out interesting barbecue activities for department officials, which also provided a platform for communication among department officials.

When participating in various activities, the department work must also be followed up. Our department is responsible for purchasing the volunteer certificates of all students in the department, as well as the summary of volunteer time, and we cannot neglect the training of assistants. After one semester, the assistants are basically familiar with the various work processes of the department, and detailed problems will often arise. The minister and deputy minister will also discover and solve problems in a timely manner.

In the next semester, while completing and consolidating various tasks, we must also strengthen and carry out other tasks.

The work left over from the last semester should be completed as soon as possible, such as the purchase of volunteer certificates. Buy back and register the Chinese Volunteer Certificate as soon as possible, so that the freshman volunteer service hours can be added to the certificate as soon as possible. This semester's work will not be affected. Then there is the training of assistants, so that they can get started with all the work of the department as soon as possible, and then transfer the department work to them step by step to complete independently, and prepare for the change of roles, laying a solid foundation for promotion to director or deputy director next semester. Rather than being caught off guard when the time comes.

Actively carry out organizing committee meetings, arrange various volunteer time filling tasks, and do a good job of supervision to ensure that there are no problems in the work.

Ability is cultivated from work, and experience is gained from summary. I believe that with everyone’s efforts, the three major organizations will get better and better, and the future will become brighter and brighter.

In the blink of an eye, 20xx has become history, but we still remember the fierce competition last year. Although the weather is not particularly cold, the recruitment banners fluttering on the streets are enough to make people realize that the valve industry will be another big competition in XX, and the competition will become even more intense. Marketing directors, sales managers, regional managers, and hundreds of companies, large and small, are all competing for talents and markets. Everyone has really felt the cruelty of the market and can only sit back and wait. The summary is to use strengths and avoid weaknesses in the coming year and have a comprehensive understanding of oneself. Department work summary and plan (Part 3)

5. Completed the preliminary investigation and preparation work for window computer equipment requirements and implementation of unified procurement.

6. Actively contact and coordinate the telecommunications bureau, maintain internal LAN lines, open network interfaces, install and move telephones, etc., to ensure the normal operation of the network communication work of the administrative service center.

7. On the basis of listening to expert opinions, further modify and improve the "Lishui County Administrative Service Center Network Equipment Procurement Requirements Plan" and "Lishui County Administrative Approval Service Center Software Function Requirements Plan" and make them carefully Various preparations for local area network construction.

8. Actively cooperate with other departments to complete other tasks.

Cooperate with the Comprehensive Department to complete information upload and information statistics; assist the Business Department to organize work items and upload them to the central website in a timely manner; assist the Supervision Department to complete fingerprint attendance statistics and develop and produce window staff assessment statistics Software to assist in statistical work on social evaluation and assessment of windows and window staff.

2. Work plan arrangement for the second half of XX year

In the second half of XX year, the information center will put the construction of internal LAN at the top of the work, in the spirit of "practical, economical and economical" In accordance with the principles of the work characteristics of the administrative service center and window departments, we will continue to improve software operating procedures and operating methods, and do a good job in network maintenance in a timely manner

1. Complete the procurement of network hardware equipment and approval software and transfer the equipment Submit the procurement plan to the procurement center and assist the procurement center in completing the procurement of network equipment and software.

2. Complete the construction of internal LAN and build a network office and service platform. Install and debug network equipment, organize existing network equipment, and make network equipment reasonably laid out and standardized. Through the internal LAN, online office work at department windows is promoted to improve work efficiency and better reflect the purpose of "convenience, efficiency, integrity and standardization".

3. Complete window computer procurement (conducted simultaneously with software bidding and procurement), and approve the installation and debugging of software.

4. Persist in doing other routine work well.

①Continue to maintain the website and update the website content in a timely manner.

②Continue to manage the center’s internal LAN and ensure the normal operation of the center network.

③Continue to maintain the central computer equipment to ensure the normal operation of the central computer equipment.

④Continue to provide technical support and services to the windows of various departments of the center.

⑤ Assist other departments to do related work (such as social evaluation, etc.) Department work summary and plan (Part 4)

Since June 20xx, I have experienced the company’s planning department After six months of running in and planning work, I have a deeper understanding of the planning work.

First of all, the job of the planning department is to better serve the sales department and provide sales with a more favorable, clearer and more convenient way to acquire customers. At the same time, whether it is the design of graphic content or the writing of text, it is necessary to start from the perspective of sales, combine the creativity of planning, and express the connotation of the project product and brand to the target audience, so as to provide more favorable conditions for sales.

Secondly, the selection and control of media channels must be precise. For example, the WeChat Moments advertising we carried out in early October gave me a lot of reflection and inspiration. In terms of channel selection, WeChat Moments advertising is undoubtedly the platform with the largest traffic and the widest audience reach. However, it is precisely because of its hundreds of billions of traffic that our company’s nearly 120,000 ads were consumed in just two days. More than 90% of the time this happens, firstly, we underestimated the traffic of this advertising platform, and secondly, we did not do a good job in explaining the information before launching it, which is reflected in the fact that we did not clearly express the launch time span with the advertiser, and there was no prior agreement. The delivery effect was not adjusted well during the delivery phase. In the future work, if there is such advertising, we need to do the following:

First, agree on the delivery time, including the daily delivery time and the entire advertising time span.

Second, adjust the delivery conditions according to the current delivery effect, and divide the entire advertising delivery into three to four stages. Starting from the second stage, adjustments will be made based on the customer condition selection and delivery effect in the previous stage. Provide strong support for future advertising.

Thirdly, when writing the plan, you need to pay attention to writing from the developer's perspective and needs, not just relying on personal feelings. At the same time, during the writing process, you must pay attention to prior communication, communication during the writing process, and post-event communication. Make adjustments and try not to have large-scale reverse drafts. In addition, during the plan writing process, necessary parts should be summarized to form a writing system to facilitate future plan writing.

Finally, as a department that requires three to four people, it is necessary to do a good job in recruiting and coordinating personnel in next year's work. This is also the part that I need to grow very much.

My plan for the planning department is that when there are three to four projects, it needs to be equipped with a graphic designer responsible for the design of project graphic advertisements and daily publicity pictures; a copywriter responsible for writing relevant project copywriting. Operation of Sohu account and Toutiao account; a planning assistant, responsible for daily cooperation and communication with Party A, writing and execution of activity plans, writing part of the bidding plan and daily market research work.

And these cannot be fully equipped overnight. The priorities for these three positions should be planning assistant, graphic design, and copywriter.

We will also recruit personnel based on this situation in next year's work. The above is my summary of the work of this department and the work plan for next year.