Beauty and Hairdressing Industry Analysis

Analysis of the beauty and hairdressing industry

Analysis of the beauty and hairdressing industry. If you are confused about whether to study the beauty and hairdressing industry, you can actually ask yourself whether you like this industry first. , can you persist? If you still want to persist, then take a look at the analysis of the beauty and hairdressing industry. Analysis of the beauty and hairdressing industry 1

1. Current status of the beauty and hairdressing industry

Beauty and hairdressing industry It started in the early to mid-1980s, but it actually only entered a period of rapid development in the mid-1990s. Take beauty salons as an example. From the late 1980s to the early 1990s, most beauty salons were just "family workshops" opened in family dormitories in communities. They consisted of one or two beds, a few bottles of massage cream and skin care lotion. The whole process of "beauty care". In the mid-1990s, family workshops gradually moved out of dormitories and began to appear as street-level professional beauty salons. As a result, the beauty and hairdressing industry became a new private economic form in the tertiary industry.

The current beauty and hairdressing products industry is divided into two categories: professional line and daily chemical line due to their different operation, sales and service characteristics. The professional line, commonly known as the beauty salon line, refers to products that are specialized in the sales channels of beauty salons, hairdressing shops, foot baths and beauty and health care stores. The products of this type of enterprise cover a wide and comprehensive range, usually including beauty and hairdressing. , body beauty, foot bath and health care product series, a brand usually has hundreds of varieties, and upstream companies provide sales, technical guidance and comprehensive after-sales services, such as Guangzhou Peptide Energy, Guangdong Qiya, etc. The other type of daily chemical line refers to companies whose products are sold exclusively through mass channels such as shopping malls, supermarkets, specialty stores, and convenience stores. The product structure and system are relatively simple, and they lack after-sales service, but their sales volume is large. Such as Shenzhen Little Nurse, Beijing Dabao, Guangzhou Yaqian, P&G Olay, etc.

2. Overview of the beauty and hairdressing and supplies industry

(1) The business area is generally small: the beauty and hairdressing industry is dominated by small and medium-sized stores, among which small beauty and hairdressing salons of less than 50 square meters Shops accounted for 65.04 of the total; small and medium-sized beauty and hair salons of 50-100 square meters accounted for 24.12 of the total; beauty and hair salons of more than 100 square meters accounted for only 10.84 of the total;

(2) Economic attributes Mainly the private economy: among various economic types, the private economy accounts for the largest proportion, reaching 87.13;

(3) The business form is mainly traditional: in terms of business form, independent investment The proportion of employment-based business methods is 85.09; partnership investment business methods account for 10.7; modern business methods such as chains and franchising only account for 4.2;

(4) Business premises are mainly leased: from a national perspective , the business premises of beauty and hair salons are mainly rented, accounting for 89.7%; self-owned properties and self-purchased houses account for 9.5% in total;

(5) The beauty and hairdressing industry is dominated by independent stores Most, small and medium-sized shops are the mainstream, with a proportion of 83.6, and those with more than one branch account for only 16.4. Small beauty salons with an area of ??less than 50 square meters account for 65.04 of the total, and small and medium-sized beauty salons with an area of ??50 to 100 square meters account for 65.04% of the total. Beauty salons with an area of ??over 100 square meters accounted for only 10.84% ??of the total amount. The number of new stores opened in the past five years accounts for 78 of the total;

(6) The beauty and hairdressing industry is a small-scale production and large-market service industry. The national average number of employees per store is 5.8, and the same business area Directly proportional to the scale of operations.

3. Business status

The overall operating efficiency of the beauty and hairdressing industry is relatively good: Judging from the beauty and hairdressing shops surveyed, 49.6% of the shops have made profits in recent years, 38.6% have remained flat, and only 10.6% have suffered losses. This shows that the overall operating conditions of the industry are still good.

But this situation is changing, and the number of loss-making beauty and hair salons has gradually reached more than 30%;

Compared with tertiary industries such as catering, entertainment, and health care, the beauty and hair salon industry is at a moderately better level: from the survey Looking at the four cities (Beijing, Shanghai, Guangzhou, and Harbin), operators of beauty and hair salons generally believe that compared with the tertiary industries such as catering, entertainment, and health care, their operating conditions are at a moderately better level, and they have no obvious advantages. , and there are no obvious disadvantages.

4. Employment status

(1) There are as many as 12 million beauty and hairdressing employees: practitioners are located in more than 1.5 million beauty and hairdressing institutions across China, and 85% of the beauty and hairdressing institutions Owned by individuals;

(2) The beauty and hairdressing industry is a dual-structure job market, with employees from locals and employees from other places accounting for almost half each;

( 3) The beauty and hairdressing industry is an industry in which female employees dominate: surveys show that the gender ratio of men to women in the beauty industry is 23.6:76.4;

(4) The beauty and hairdressing industry is a youth industry: the average age of employees is 25.5 years old, of which 24.6 years old is in first-tier cities, 24.43 years old in second-tier cities, 25.92 years old in third-tier cities, and 25.25 years old in county-level cities;

(5) Education level of employees in the beauty and hairdressing industry Slightly lower: junior high school and below accounted for 38.07, high school/technical secondary school accounted for 50.2, and college or above accounted for only 11.7. The average employment time per capita is very short, only 4.8 years.

(6) The above shows that China's beauty and hairdressing industry is now in a rapid growth period of market development and is a fully competitive growth industry. The number of new stores opened in the last five years alone accounts for 78 of the total. The beauty and hairdressing industry is growing in terms of its proportion in GDP, its proportion in the tertiary industry, and its proportion of employment in the tertiary industry. The rapid development trend of the beauty and hairdressing industry shows that this industry is a sunrise industry. It is an emerging service industry with low investment, low entry barriers and an absolute advantage of private capital. It is also a typical youth industry and is an ideal way to absorb new employment and unemployed people. The most powerful employment path for employment.

College students have changed their mentality to study beauty and hairdressing due to severe employment situation

In recent years, against the background of China’s severe employment situation, the employment problem of college graduates has become one of the top social problems in China. Regarding the previous important issues, the employment pressure faced by college graduates is also self-evident. However, opportunities coexist with challenges. As a rising industry, the beauty, hairdressing and cosmetics industry has attracted the attention of a large number of job seekers with its huge potential.

In 2008, there were 5.59 million graduates from ordinary colleges and universities across the country. It is expected that this number will exceed 6 million in 2009. The employment work of various colleges and universities is facing severe tests. Affected by the financial crisis, the employment situation became more severe in 2009. Fresh graduates have set their sights on the beauty, hairdressing and makeup industry. The beauty industry is a sunrise industry with rich industry extensions, huge flexibility in job supply and demand, and a huge driving force for employment.

In the process of choosing a career, college students must first choose an industry that suits them. As a sunrise industry, the beauty industry is also an industry with strong demand. From the analysis of the current situation of the beauty, hairdressing and cosmetics industry, it can be seen that the hardware and software conditions of this industry are very exciting. I believe that it will be a wise choice for fresh graduates to enter this industry.

1. Current status of the beauty industry:

As far as the current development status of the industry is concerned, China’s beauty, hairdressing and cosmetics industry has actually formed, including beauty, hairdressing, cosmetics, beauty equipment, education and training The comprehensive service circulation industry in eight major fields, including professional media, professional exhibitions and marketing, has formed good industry development prospects and development space.

1. Development overview and trends

Basic overview of the industry

(1) The total number of employees in the national beauty and hairdressing industry is about 11.2 million, which is the "tertiary industry" "One of the industries with the largest number of employees in China.

(2) The total number of beauty institutions in urban areas across the country is approximately 1.53 million.

(3) The total operating income of the urban beauty and hairdressing industry nationwide is 168.04 billion yuan.

(4) There are an average of 32 beauty and hair salons per 10,000 urban residents across the country, and each beauty and hair salon has an average of 5.1 employees.

(5) The average annual wage level for each beauty and hairdresser employee in cities and towns across the country is 1.16 million yuan, which is slightly higher than the national average wage level for all types of employees.

(6) The beauty and hairdressing industry accounts for 1﹒80 of the country’s gross domestic product (GDP).

(7) The proportion of the beauty industry in the output value of the tertiary industry is 5﹒21.

(8) The average monthly beauty and hairdressing expenditure of the urban population is 21﹒33 yuan/month.

From the basic overview of the industry, it can be seen that the beauty and hairdressing industry is a fully competitive growth industry. It is a sunrise industry with considerable development space, broad industrial extension, rich connotation, and strong supply and demand elasticity. It has broad industry macro prospects. , as of 2006, the number of hairdressing and beauty practitioners has grown from 120,000 at the beginning of reform and opening up to more than 16 million, and the demand for people in the beauty and hairdressing industry is increasing.

2. Industry status

The beauty, hairdressing and cosmetics industry has attracted more and more attention from the country, and the country’s focus on expanding employment has been placed on the tertiary industry. The emerging beauty, hairdressing and cosmetics industry in the tertiary industry will logically receive more policy inclination and support. In addition to the country's emphasis on the beauty, hairdressing and makeup industry, the industry's long-term hard work and innovation have also made the beauty, hairdressing and makeup industry recognized by society. This industry is a noble cause of discovering beauty, cultivating beauty, and creating beauty. The elites in the beauty, hair and makeup industry have also transformed from craftsman-like professions to artistic creators!

3. Beauty industry benefits

For any profession, salary and benefits are both a sensitive and a hot topic, and the beauty, hairdressing and makeup industry is no exception. In recent years, the beauty, hairdressing and cosmetics industry has developed rapidly. Vocational training and education in beauty, hairdressing and makeup have been developed, and the income of practitioners in the beauty, hairdressing and cosmetics industry has increased. The remuneration of employees has clear specifications. For example, Guangzhou has a "basic salary subsidy and full attendance bonus commission" system, Shenyang pays social insurance for employees, and Xi'an has a "basic salary and full attendance bonus (or meal subsidy) level (professional qualifications for beauticians and hairdressers). Levels, assistants, assistants, store managers, instructors, etc.) appear in the form of "commission", and employees of standardized large-scale beauty salons and hair salons can enjoy social security. )

2. How to enter the beauty, hairdressing and makeup industry

The strong development momentum of the beauty, hairdressing and makeup industry has attracted more and more fresh graduates who are interested in joining this industry. When graduates are choosing a career, they need employment services provided by professional organizations and individuals. The "Saishang Hairdressing and Makeup School", which focuses on training beauticians, hairdressers, makeup artists and stylists, gives the following suggestions on how to enter the beauty, hairdressing and makeup industry:

1. Adjust your self-employment mentality. Attend vocational training at a beauty and hairdressing school.

The beauty, hairdressing, and makeup industry is an industry that pays attention to practice. Excellent beauty, hairdressing, and makeup technology are the foundation for practitioners. Participating in vocational training in beauty and hairdressing schools is conducive to improving the quality of personnel and ensuring the healthy development of the beauty and hairdressing industry. The modern competitive society is also increasingly emphasizing the importance of "professional" ability, and also recognizes the importance of training in the beauty industry, which is dedicated to professional training in beauty and hairdressing. Various professional beauty training schools and corresponding courses can be found on it. Find, such as beauty, hairdressing, makeup, manicure, health care, aromatherapy and more. You can browse the telephone consultation 0451--81977123 to learn about beauty, hairdressing, makeup and other majors. "Saishang Hairdressing, Beauty and Makeup School" strives to create your own professional competitiveness, allowing you to go further in your future career path. More stable.

2. Interest is the most important, and interest is the best teacher.

Cultivate interest in the beauty, hairdressing, and makeup industries.

When interests and work are organically combined, personal motivation will be greatly enhanced. Many times, graduates don’t actually know what they are really interested in. Only by actually having contact with it can they understand what they really think. The beauty, hairdressing, and makeup industry is a business of discovering beauty, cultivating beauty, and creating beauty. In fact, dealing with beautiful things is a very pleasing thing. When you become very interested in the beauty and hairdressing industry, you will definitely be more motivated in your future work.

3. Speech and expression skills are very important.

Being face-to-face with customers is one of the characteristics of practitioners in the beauty, hairdressing, and makeup industries. Good speech and expression skills can well build trust in customers. Being able to face customers confidently, recommend your company's business in a natural way, and convey a message of trust to customers is a necessary ability for a professional beauty, hairdressing, and makeup talent. I have the confidence to introduce my company's services and products to customers, which is also the premise and basis for further negotiations with customers. "Saishang Hairdressing, Beauty and Makeup School" has a dedicated employment department leader, who is a workplace consultant. He has a comprehensive summary of the abilities and qualities necessary for you to enter the beauty, hairdressing, and make-up industry and provides corresponding improvement methods. Some workplace consultants It can also help you get answers to your confusion. A person's self-confidence comes from his continuous learning and progress. Only with a thirst for knowledge and the desire to continuously improve himself can he move more and more smoothly on his career path.

4. Lay an image foundation for entering the beauty, hairdressing, and makeup industries

To a large extent, this practitioner is one of the image representatives of beauty salons, companies, and hair salons, and has a good relationship with customers. Build bridges between companies, conveying Midea's culture, business philosophy and technical guidance. A good external image can lay a good foundation in this industry. You should pay attention to skin care and learn to apply makeup and self-grooming. In actual operations, you can not only change your external image, but also slowly understand skin care, beauty, and styling. , image design methods.

A journey of a thousand miles begins with a single step. Everything you do has a process. Sometimes what is truly valuable is not necessarily the final result. Perhaps the experience and mental journey in the process are the most important. of. Don't be too ambitious, start from the basics, be down-to-earth, listen more and learn more, work harder and gain more, and believe that you can succeed.

3. Listen to the opinions of experts

Yan Xiuzhen

President of the China Hairdressing and Beauty Association, General Representative of the World Hairdressing Organization in China, "Beauty and Hairdressing" magazine Editor-in-Chief

President Yan believes that through these years of development, China's beauty and hairdressing industry has indeed undergone great changes. Simple haircuts have developed into three major series: haircuts, hair decorations, and hair care. Starting from hairdressing Developing into beauty, then makeup, SPA, image design, etc., this industry has undergone considerable changes in both connotation and denotation. In the 1990s of the last century, the international beauty and hairdressing industry once made such an assertion: the beauty and hairdressing center of the world in the 21st century will be in China; in recent years, the rapid development of China's beauty and hairdressing industry is gradually turning this assertion into become a fact.

Experts predict that the overall scale of the beauty industry will surpass any industry in this century and become the largest social industry.

In summary: China's beauty, hairdressing and makeup industry has gone through a new round of "shuffle period" and is welcoming the vast number of graduate job seekers with a new look.

"Saishang Hairdressing, Beauty and Makeup School" believes that as long as job seekers adjust their mentality, stick to their dreams, choose appropriate job search channels, believe in the power of dreams and believe in themselves, they will be successful. You can follow your own career path and realize your dreams! Beauty and Hairdressing Industry Analysis 2

Is there a future for studying beauty and hairdressing?

1. Platform is very important

It doesn’t matter whether you go to school or a beauty salon, but if you go to school for a longer time, many of them are allocated.

If you go to a beauty salon, it's a newly opened one. It's easier to learn things and you learn very quickly. There are usually teachers to teach you, so you have more development prospects. For those who have been running the store for a long time, colleagues usually provide teaching or technical guidance, but you already have many old colleagues, so the development prospects are not that good.

2. Improve yourself

Most people who have been exposed to beauty are very temperamental and pay more attention to their appearance and speech and behavior. These are all learned when studying. This is because the customers who go to beauty salons generally have a certain financial background. You can learn a lot while communicating with them and your horizons will broaden.

Is there a future for studying beauty and hairdressing?

3. Learning technology

The technology you learn is your own. People who have never been exposed to it may think it is very simple. In fact, the basic skills are very important. The techniques, techniques and strength must be practiced every day. It is quite hard at the beginning, but it will be fine after you learn it. In addition to the above You also need to know health and beauty knowledge, so that customers will trust you when you introduce them to them.

4. Salary

I think everyone is more concerned about salary. After all, we want to learn something and make more money at the same time. At the beginning The salary may not be very high at that time, but once you really learn how to work, the salary will still be good. It is usually a basic salary plus commission, and many of them include food and accommodation.

Is there a future for studying beauty and hairdressing?

5. Can do management

Can do management. Many of these positions start as beauticians, because many beauty salon owners do not know much about beauty and will hire people to help with management. Of course, the wages of these positions are very considerable, and they are very relaxed.

6. Good Employment

At present, this industry is very short of people. Many places cannot recruit people. Almost all beauty salons are recruiting people, and the more and more people are available in this industry. The more experienced you are, the easier it is to find a job, so you don’t have to worry about unemployment, and being a beautician is a very respectable profession.

Be your own boss. Many people who have done beauties have opened their own shops because they know more about it, and the profits of beauty salons are also very considerable. Once you learn the technology and management, you will be able to open a beauty salon on your own. Moreover, home-based beauty salons are very popular now, and you don’t need to invest a lot to start your own business.