What does GCP mean?

GCP is the abbreviation of Good Choice power, and GC is the abbreviation of the English word Good Choice for accurate choice. The core idea of ??GC marketing is that enterprises should always make accurate choices, that is, enterprises should always stand from the perspective of efficiency. Choose to carry out the most direct and effective marketing activities to maximize operational efficiency.

The core steps are to build the four foundations of the enterprise: good products, good terminals, good customers and good publicity, so as to gradually form a set of benign mechanisms for the operation of the enterprise and improve competitiveness.

The meaning of good

G stands for Good, which mainly includes the following aspects: Good Product, Good Terminal, Good Customer, Good Good Advertising. C stands for Choice, which mainly includes the following aspects: When choosing a product, the product must bring benefits to customers, that is, the product must be attractive to customers.

Choose terminals, select and build terminals to sell products, terminals must help customers and products “communicate” to improve product awareness and image; choose customers, customers must have knowledge of the product. Higher paying capacity and loyalty. P means Power, which means power and energy.

The reason why we emphasize "good" is because too many companies do not pay attention to "good", which leads to the danger of slack in all aspects of operation and management, that is, the basic skills are too poor. Emphasizing good means reminding enterprises to use “good” standards to measure the stability of operations.

Nowadays, companies generally fall into a misunderstanding, believing that any unsatisfactory performance in the system is due to the failure to recruit suitable people. In fact, this is not the case. If the work is not done well, it is not because the person is not good, but because there is no clear requirement to do it well from a management perspective, or there is no good standard, or the work itself that needs to be processed by the enterprise is not done well.