The latest incident of Yili milk was suspected of false propaganda and was fined 500,000 yuan.

Recently, Yili Milk was fined 500,000 yuan for false propaganda, which caused widespread concern. This incident once again triggered public concern and discussion on food safety issues.

event

It is reported that Yili milk uses false health propaganda words in its product promotion to promote its products to prevent osteoporosis and improve immunity. However, these slogans have not been scientifically proved, so they are considered as false propaganda.

In addition, Yili milk also labeled false nutritional ingredients on its product packaging, promoting that its products contain more protein and calcium, but in fact, the nutritional ingredients of its products did not reach the level marked in the publicity, so it was also considered as false propaganda.

In response to this problem, the relevant departments investigated Yili milk and finally fined 500,000 yuan.

impact analysis

As a well-known dairy brand in China, Yili milk has a high reputation in the market. However, the occurrence of this false publicity event will not only have a certain impact on the brand image of Yili Milk, but also have a certain negative impact on its market sales and brand reputation.

In addition, this incident has once again aroused public concern and discussion on food safety issues. At present, food safety has become a topic of great concern, and many consumers have higher and higher requirements for food safety and quality. Therefore, the occurrence of the false propaganda incident of Yili milk will also cause the public to pay more attention to and reflect on food safety issues.

operation sequence/order

As consumers, how should we avoid similar false propaganda events? Here are some steps for your reference:

1. Learn product information. Before buying a product, you should carefully understand the relevant information of the product, including ingredients, nutritional ingredients, production date and so on. If the product information is found to be inconsistent with the publicity, it should be reported to the relevant departments in time.

2. Choose regular channels to buy. When buying products, we should choose formal sales channels to avoid buying fake and shoddy products. At the same time, you can also learn about products through formal channels to avoid being affected by false propaganda.

3. Pay attention to food safety. As consumers, we should pay attention to food safety issues, understand the relevant knowledge of food safety, and improve food safety awareness. At the same time, we can also actively participate in solving food safety problems by participating in food safety publicity activities.