How to charge for mobile medical care?

As a new medical form, mobile medical care is also charged. After all, medical care is just needed, treating diseases and saving people requires professional skills, and charging is a matter of course. Moreover, in the medical industry, free of charge is not conducive to the establishment of trust between doctors and patients, but also affects the quality of service and the operation of mobile medical platforms. The charging forms of mobile medical care mainly include online service direct charging, advanced service selection charging, offline transaction commission and membership fee. Let's take a look at how the mobile medical platform charges. 1. Is there a charge for the mobile medical platform?

Medical care is just needed. With the development of society, the emergence of mobile medical care provides users with another choice besides traditional medical care, and mobile medical care represents the future direction. As we all know, there is a charge for going to the hospital, so is there a charge for mobile medical care?

The Internet has always regarded "free" as the golden rule. In the early days of the development of mobile medical care, the medical services provided were also free. However, in the medical industry, because it is related to the health of users, free of charge is extremely unfavorable to the establishment of trust relationship between doctors and patients. Even if users are attracted for free, they can't provide real services, even better services than public hospitals to meet users' needs. Therefore, payment is becoming the new normal of mobile medical care.

Medical care itself is just needed. Treating diseases and saving lives requires professional skills and professional labor. From an economic point of view, charging is reasonable, and relatively speaking, the mobile medical platform is based on the Internet, and charging is more transparent and open.

Second, how to charge for mobile medical care?

There are many mobile medical platforms in the market, and different mobile medical platforms have different charging methods and charging standards. The mainstream mobile medical charging methods mainly include the following:

1. Online service is charged directly.

Charge directly after each consultation with the doctor. This charging method has higher requirements for the mobile medical platform, and it is necessary to ensure the quality of services provided by doctors and the quality of each service. Only by ensuring these two qualities can we ensure the repurchase rate and word-of-mouth communication of platform services.

2. Advanced service selection fee

On the basis of previous users' accumulation, select users who are willing to pay, and charge by providing one-to-one personalized service. This charging method requires the platform to have a large number of sticky users, and the advanced services it provides can truly realize the value for money of paying users.

3. Offline transaction fee commission

There are two ways to charge: one is to provide services directly like accompanying doctors, and the other is to arrange transactions between doctors and patients as intermediaries; Extract from each transaction.

4. Collect membership fees

How much do users pay for products with various services at one time, such as membership, monthly card, annual card, etc. , all belong to this category. This method is more of a sales channel, and it also puts forward higher requirements for the overall ability of the mobile medical platform.