Desheng Mansion: How do good employees practice?

In 2004, Wang Zhongqiu's "Details Decide Success or Failure" sold amazingly, and this book can be found in almost every business operator's study. However, how many enterprises have made great efforts in detail management, and how many enterprises really pay attention to details? What kind of management details are bothering business operators in China, and what kind of management path should enterprises in China take? Look-Harvard University Press promoted a special book around the world a few years ago-Desheng Employee Code. They think that the real representative of China's management innovation is Desheng Mansion. Desheng Building 1997 was established in Suzhou, engaged in the research, development, design and construction of American modern wooden house, and it is the only enterprise in China that has "the construction qualification of modern light wooden house" so far. Why is a construction enterprise in Suzhou, China so attractive? Nie Shengzhe, director of Desheng Building, said, "China people pay attention to freehand brushwork, which means they can do whatever they want. But as an enterprise, we must not do whatever we want, and we must do it one by one. If our enterprises in China do not engage in programmed operation, there is only one dead end. " Desheng employee code is the true embodiment of Nie's "one size fits all". It is no different from other employee codes, but it is more detailed. Most of the workers in the construction industry are migrant workers. In order to transform migrant workers into industrial workers with modern consciousness, the Staff Code has some regulations on the lives of employees. In addition to these, the provisions on the scope of work are more detailed: the different tightening methods of plastic screws and metal screws, the standards of coating used on different walls, the detailed judgment of plasterboard, and the different drugs used by different pests in community greening. Such operational details run through every corner of the employee code. Because everything has rules to follow, naturally there are not so many managers. Desheng Building has only 13 full-time executives and nearly 1,000 employees. This ratio surprised many people. Although there are few managers, Nie thinks it is necessary to oppose bureaucracy. In order to prevent employees from committing bureaucratic thoughts, all employees of Desheng should put down their airs and start with the lowest sweeping floor. All the new employees under the age of 35 in Desheng, regardless of their educational background, began to clean up, not for a day or two, but for two or three months, while the old employees implemented a rotation system. The standard of sweeping the floor should be completed according to the requirements of waiters in five-star hotels. This can cultivate employees' mentality of starting from small things and doing them thoroughly. So, you see a sweeper on the road of Desheng Yanglou Demonstration Community, and he is probably the financial director or operation manager of Desheng who was rotated that day. With such a set of detailed and perfect rules, Desheng's employees do routine work within the scope of the system, which not only improves efficiency, but also saves the management of human resources, and brings employees' personal self-discipline to the extreme. So, what methods does Nie Shengzhe have to cultivate employees' self-discipline? Desheng employees say something silently every morning, "We really don't have any great skills, I only have the spirit of doing things seriously". Every employee believes that as long as you are serious, you may become the number one in this country. There is a sentence on the badges of all managers, "I am an excellent employee first". With the cultivation of employees' self-discipline, of course, institutional supervision is still needed. Desheng set up a program operation center, regardless of whether all employees follow the procedures or not. No matter what position or seniority, failure to follow the procedure will be punished. Nie Shengzhe believes that even if you do something, if you don't follow the procedure, even if there is some waste in executing the procedure, it will not be successful. Desheng's financial reimbursement method is a designed procedure, and there are only three people in the finance department. Every employee has the right to sign. He only needs to fill out the reimbursement form and get the cash without the signature of the executive. All the examination and approval procedures are omitted, but a "personal credit computer-aided system" is set up to analyze the authenticity of employee reimbursement behavior. Before reimbursement, anyone must listen carefully to the pre-reimbursement statement read by the financial personnel: "What you are reimbursing now must be true and conform to the financial reimbursement rules. Otherwise, it will become evidence of your fraud, violation or even violation of the law, and you will be severely punished and pay the corresponding price. This stain will accompany you for life. " Miss Liu, cashier of Desheng foreign building, said that she has been in Desheng for more than three years, and so far there has not been a single illegal reimbursement. At present, there is only one salesman in Desheng Mansion, which occupies more than 70% of the domestic market share of wooden villas. Annual sales reach 400 million to 500 million yuan. It can be said that it is such management that has created such a miracle. Comments: The book "Details Decide Success or Failure" can be understood by anyone who can read. But perhaps only a few business people will understand the profound truth here. The management of Desheng Company is indeed a private enterprise that we have seen in China since we edited the case. If our enterprises in China don't operate in a programmed way, we will only die. Some people may think this statement is extreme. And it seems that in the business environment of China, contacts and hidden rules are more easily accepted by operators. However, let's think about it. In the enterprise that finally makes a brand, which one does not have excellent quality? Where does excellent quality come from? From the control of every detail. If employees can't screw a screw well, even paint has to be cut corners, and even green belts can't use pesticides, who will believe that this enterprise can make first-class products? Perhaps, in terms of details, every enterprise has a long way to go! In terms of personnel and management, we should learn more from Desheng foreign building.