The report shows that the proportion of college students returning to their hometowns for employment has increased, and "North, Guangzhou and Shenzhen" has lost its fragrance? What will be the future

The report shows that the proportion of college students returning to their hometowns for employment has increased, and "North, Guangzhou and Shenzhen" has lost its fragrance? What will be the future employment trend? At the end of 2022, China's epidemic prevention and control policies were optimized and adjusted, and the three-year anti-epidemic campaign entered a new stage. According to statistics from the National Bureau of Statistics, in 2022, China's GDP exceeded 1, 2 1 trillion yuan, a year-on-year increase of 3%. Statistics show that the total number of new jobs in China reached12.06 million, a decrease of 630,000 over the previous year. At the same time, the influence of industrial rotation and the development of emerging industries continues, and flexible employment and sideline business attract more professionals' attention.

With the coming of the spring recruitment season in 2023, white-collar workers are faced with the choice of "jumping ship" or "staying". Zhaopin made a survey of white-collar workers in the core cities of China, focusing on various factors related to job-hopping, such as professional confidence, workplace life and development. , including the impact of returning employment survey and digital tools. Finally, the survey report of white-collar job-hopping index in the spring of 2023 was released, hoping to provide reference for enterprises and job seekers in the new era.

Core discovery job-hopping article

Over 90% of white-collar workers have job-hopping intention or behavior, and the job-hopping index is 3.65, which is higher than last year.

The service industry and real estate industry are rich in job-hopping "activists"

Beijing's white-collar job-hopping index is the highest, and Nanchang's workplace people are more stable.

The salary level is still the primary factor for white-collar workers to change jobs, and they pay more attention to themselves when they change jobs after 00.

The confidence index of white-collar workers in job hunting reached 2.62, higher than last year, and more than 40% of people in the workplace thought it was difficult to find a job.

Sales has the highest confidence index in job hunting.

Nearly 50% of white-collar workers are worried about unemployment, and learning is the main way for white-collar workers to cope with unemployment anxiety.

Professional articles

White-collar worker's confidence index reached 3.7 1, higher than last year, and people in large and medium-sized enterprises were more confident.

"Uncertain economic environment" is the main factor affecting the confidence of white-collar workers.

The white-collar workers in the fast-moving retail industry are full of confidence, and the white-collar workers in the cultural and sports education industry are depressed.

The confidence index of the "old railway" in Northeast China is out of the chart, and the confidence in the Yangtze River Delta is slightly insufficient.

Nearly 90% of white-collar workers spend the New Year in their hometown, and over 30% of those who have not returned home consider going back to their hometown to work.

More than 40% white-collar workers are worried that their jobs will be replaced by AI tools, and more than 80% white-collar workers will meet the challenge through learning.

76% of white-collar workers said that they would "actively make money" in the new year, and about 70% wanted to improve their skills and competitiveness.

Job-hopping of report body

Over 90% of white-collar workers have job-hopping intention or behavior, and the job-hopping index is 3.65, which is higher than last year.

According to Zhaopin's recruitment data, over 90% of white-collar workers have the willingness or behavior to change jobs this spring. Among them, 63.3% of white-collar workers "have updated their resumes and are looking for a job", and 29. 1% of white-collar workers "have the intention to change jobs", accounting for 26. 1% higher than last year. There are also 3.5% white-collar workers who have received the offer and are leaving/joining, which is roughly equivalent to 3.6% last year.

Based on the above data, the job-hopping index of white-collar workers in 2023 was 3.65, which was higher than 3.63 in 2022 and 3.6 1 in 20265438. This shows that white-collar workers are more willing and mobile than last year.

The service industry and real estate industry are rich in job-hopping "activists"

From the perspective of the industry, affected by the recovery of consumption, the life service industry picked up around the Spring Festival in 2023, which made the relevant employees more active in job-hopping. The service industry (medical/nursing/beauty/health care/hotel/catering/travel/holiday) is the most active job-hopping, and 72% of white-collar workers choose "updating their resumes and looking for a job" or "having received an offer and being in the process of leaving/joining". At the same time, people in the real estate industry in the adjustment period are moving more frequently. White-collar workers who are looking for a job and have got an offer account for 69.6%, and they have also become job-hopping "activists".

Beijing's white-collar job-hopping index is the highest, and Nanchang's workplace people are more stable.

From the perspective of cities, the job-hopping index of white-collar workers in Beijing is the highest, reaching 3.79, ranking first. Among the four first-tier cities, Shenzhen white-collar job-hopping index ranks second, with a job-hopping index of 3.75. Compared with the same period in 2022, the job-hopping index of these two cities has increased, indicating that the mobility of people in first-tier cities has increased. Nanchang has the strongest stability in the workplace, and the white-collar job-hopping index is only 3.05, ranking last.

The salary level is still the primary factor for white-collar workers to change jobs, and they pay more attention to themselves when they change jobs after 00.

The data shows that the overall ranking of white-collar job-hopping reasons in spring 2023 is roughly the same as that in 2022. Among them, the salary level is still the primary factor of white-collar job-hopping, accounting for 53.6%, which is consistent with the previous year. Secondly, the company's development prospects are unknown, and the benefits and promotion are limited, accounting for more than 30%.

When asked what they value most when they change jobs, 75% of white-collar workers choose salary and benefits, accounting for the highest proportion, followed by job promotion, enterprise development prospects and work-life balance. From the perspective of white-collar workers of different ages, the proportion of white-collar workers who choose salary and benefits after 00 is 80.4%, which is higher than the overall level and ranks first in all ages. In addition, after 00, they pay more attention to job promotion, work-life balance, training and study, commuting time, and whether they are interested in work content. 00, the proportion of choosing enterprise development prospects is only 18.7%, which is significantly lower than the overall 32.4%, ranking at the end of all ages. This shows that when job-hopping is based on the present, they are more concerned about their career development and pursue the balance between work and life, but less concerned about the future of the enterprise.

The confidence index of white-collar workers in job hunting reached 2.62, higher than last year, and more than 40% of people in the workplace thought it was difficult to find a job.

Entering the stage of prevention and control optimization and adjustment, the confidence of white-collar workers in job hunting has improved. According to Zhaopin's recruitment data, the confidence index of white-collar job hunting in 2023 was 2.62, which was significantly higher than 2.49 in 2022. 35. 1% and 12.6% of white-collar workers think it is "somewhat challenging" and "difficult" to find a job at present, accounting for 47.7%, which is lower than the sum of 55.4% in 2022. This shows that the confidence of white-collar workers in job hunting has gradually recovered.

According to the highest data of job-hunting confidence index of sales posts, the proportion that sales posts think job-hopping is easy and relatively easy is ***24.8%, and the job-hunting confidence index of white-collar workers in sales posts is 2.76, ranking first among all posts. After the "liberalization" of prevention and control, all walks of life are "grabbing orders" to promote development, which gives better development opportunities for sales posts and enhances the confidence of white-collar workers in job hunting. In addition, R&D and Science and Technology ranked in the top five for two consecutive years, and white-collar workers with high technical content and high competition barriers were more confident about job-hopping.

Nearly 50% of white-collar workers are worried about unemployment, and learning is the main way for white-collar workers to cope with unemployment anxiety. Although the confidence index of white-collar workers in job hunting has improved compared with last year, the proportion of white-collar workers who are worried that they will lose their jobs will reach 47.3% in 2023, higher than 39.8% in 2022. Although the economy is beginning to pick up, white-collar workers who have been facing "uncertainty" for a long time are still worried about the stability of the workplace.

In terms of coping with unemployment anxiety, 7 1.6% of white-collar workers relieve their anxiety by "learning skills and enhancing their competitiveness", which is 68.3% higher than that in 2022 and still ranks first. Secondly, 63.8% of white-collar workers have "relaxed their psychological adjustment", accounting for 58.7% more than last year. In addition, "part-time/sideline work to increase income" and "hard work to gain the appreciation of the boss" are also important ways to cope with unemployment anxiety, accounting for 3 1.6% and 30. 1% respectively, higher than last year's 20.4% and 29.6%.

Professional articles

White-collar worker's confidence index reached 3.7 1, higher than last year, and people in large and medium-sized enterprises were more confident.

According to Zhaopin's recruitment data, in 2023, the confidence index of white-collar workers in overall career achievement was 3.7 1, which was higher than 3. 1 in 2022. Among them, 29.6% of white-collar workers are very confident about their jobs in 2023, higher than last year's 27.1%; The proportion of white-collar workers who choose "confidence" is 30.7%, higher than 28.5% in 2022.

From the perspective of enterprise scale, white-collar workers in large and medium-sized enterprises are more confident about their success in 2023. Among them, the proportion of white-collar workers with more than 10000 people expressing confidence ("very confident" and "confident") is 60.5%, and the proportion of10010000 people is 62.7%, which is higher than/kloc-0. In terms of professional self-confidence, "the ship is strong and the waves are strong" has become the knowledge of most white-collar workers.

"Uncertain economic environment" is the main factor affecting white-collar worker's confidence. Regarding the factors that affect white-collar worker's confidence in 2023, 60% of white-collar workers said they were affected by the "uncertain economic environment", accounting for 48.4% more than that in 2022. Followed by "the industry/company's development prospects are not good", accounting for 48.2%, higher than last year's 43.5%. There are also 35.3% white-collar workers who are "hopeless about promotion and salary increase", 17.4% are worried about "difficulty in adapting to new skills" and 7. 1% are worried about "bad relationship with leading colleagues". It can be seen that the expectations of white-collar workers for career development in 2023 are more influenced by the external environment.

White-collar workers in the fast-moving retail industry are full of confidence, while those in the cultural and sports education industry are low in confidence. By industry, the trade/wholesale/retail/leasing industry/fast moving consumer goods/durable consumer goods industry has the most confidence in the career development in 2023, leading with an index of 3.86, higher than 3.66 in 2022, and the ranking has also risen from the second place last year to the first place. With the optimization of prevention and control and the introduction of measures to stimulate consumption, the fast-moving retail industry has ushered in the spring of development, and white-collar workers in this industry have good expectations for 2023. The energy/minerals/environmental protection industry ranked second, with a career confidence index of 3.8 1, down 1 bit compared with the same period last year, but higher than the career confidence index of 3.75 last year. Under the guidance of the dual-carbon target, traditional energy enterprises are transforming to green and low-carbon, and the new energy industry is booming, and practitioners are full of confidence in the future. At the same time, the impact of "double drop" on the education industry continues, and the confidence index of white-collar career in the cultural and sports education/arts and crafts industry is as low as 3. 13, ranking the bottom.

The professional confidence index of the northeast "old railway" is out of the chart, and the confidence in the Yangtze River Delta is slightly insufficient. In 2023, Taiyuan white-collar workers ranked first with a career confidence index of 4.26. In 2022, the added value of bio-industry in Taiyuan increased by 34.5%, and the added value of new energy automobile industry and energy saving and environmental protection industry increased by 22% and 2 1.9% respectively. The rapid growth of strategic emerging industries has consolidated confidence in the career development of white-collar workers in Taiyuan.

Northeast "Laotie" is full of confidence in the cause of 2023. The professional confidence indexes of white-collar workers in Harbin, Changchun and Shenyang are as high as 4.04, 4.00 and 3.95 respectively, ranking the top four. In recent years, the industrial structure in Northeast China has been gradually adjusted, and the "snowstorm" brought by the Winter Olympics has also stimulated the local economic development to a certain extent, and the professional confidence of white-collar workers has been improved.

In contrast, the confidence of white-collar workers in the more developed Yangtze River Delta region is slightly insufficient. Nanjing white-collar worker's confidence index is only 3.30, ranking the bottom, and Shanghai is also ranked lower with 3.58.

Nearly 90% of white-collar workers spend the New Year in their hometown, and more than 30% of those who have not returned home have considered the adjustment of epidemic prevention policies in their hometown. Many people go home for the Spring Festival in the Year of the Rabbit. Among the white-collar workers interviewed, 47.7% returned home for the New Year, 39.6% worked in their hometown, and 87.3% spent the New Year in their hometown. There are also a few white-collar workers who are unwilling to go back to their hometown to reunite with their families for fear of not being able to return to Yang or other reasons.

Among the white-collar workers who don't go home for the New Year, 15.5% said "it's time to start thinking about working in a different place" and 5.5% said "they have started to look at job opportunities in their hometown". In addition, 13. 1% of white-collar workers said that they "have always planned to go home and look for a job". The data shows that 34.65,438+0% of the white-collar workers who have not returned home want to work in their hometown, slightly higher than 33% in the previous year, which shows that returning home has become a trend.

When asked about the reasons for considering returning to work in China, 64.8% of white-collar workers said that they were "closer to their families and spent more time with their families", 35.2% thought that "the pressure in their hometown is less, and they can better balance their work and life", and 28.2% said that "their hometown cities have a good development momentum and can provide good job opportunities".

More than 40% white-collar workers are worried that their jobs will be replaced by AI tools, and more than 80% white-collar workers will meet the challenge through learning.

Recently, ChatGPT, a new model of chat robot, has exceeded 654.38 billion yuan in monthly activity within two months, becoming "the fastest growing consumer APP in history". "can ChatGPT replace human work?" Become a hot topic discussed by people in the workplace. According to the survey data of Zhaopin, 19% of white-collar workers said that their jobs had been partially replaced by digital tools, and 22.4% said that they were "probably" replaced by AI. However, 10.8% of white-collar workers are full of confidence and think that digital tools can't replace jobs at all.

The data shows that 52% of white-collar workers are willing to "learn digital knowledge and let AI work for us", and 3 1.9% of white-collar workers will "actively study and strive not to be replaced by AI", which means that 83.9% of white-collar workers are willing to meet the challenge through learning. Only 13% of white-collar workers believe in Buddhism, which means "I have no idea for the time being, let's take it one step at a time".

76% of white-collar workers said that they would "actively make money" in the new year, and about 70% wanted to improve their skills and competitiveness.

Facing 2023, most white-collar workers are optimistic. 76% of white-collar workers choose to "work hard and make money actively", accounting for 70.5% more than that in 2022, still ranking first. 69.7% of white-collar workers chose to "upgrade their skills and enhance their competitiveness", up from 66.2% last year. 24.9% of white-collar workers choose to "reduce stress and attach importance to mental health", up from 23.5% last year. It can be seen that most white-collar workers are more aggressive in the new year.

The Central Economic Work Conference pointed out that in 2023, stability is the first step and progress is the main tone of development. As can be seen from this report, compared with last year, the three indexes of white-collar workers' job-hopping, job hunting and professional confidence have all increased. Returning home for employment has become a new trend of white-collar job hunting. Most white-collar workers cope with the challenges brought by fierce competition and AI tools through continuous learning. More and more professionals are willing to actively improve themselves to cope with external changes, so as to better embrace the future.