What is the background of the service department of the automobile 4s shop?

4S shop service office, whose main responsibilities are: assisting service consultants to collect, summarize and feed back daily service information, making and publishing daily service information, handling temporary assignments, tracking the progress of various problems in the management service department, and being responsible for the statistics (performance) of some service personnel.

Extended data:

4S shop is an automobile franchise model with "four in one" as the core, including vehicle sales, spare parts, after-sales service and information feedback. Have a unified appearance image, a unified logo, a unified management standard, and only operate a single brand. It is a tangible market with outstanding personality, consistent channels and unified cultural concepts. The advantage of 4S shop in enhancing the image of automobile brand and automobile production enterprise is good!

Main advantages:

Credibility:

4S shopping mall has a series of customer complaints, opinions and claims management systems, which left a good impression on the owner. However, due to personnel quality and management problems, ordinary refitting shops often can't find the responsible person, and they pass the buck and blame each other, leaving a very bad image to the owners. In the past, 4S stores didn't deal in auto supplies, so car owners had no choice but to go to retail refit stores. 4S stores have this business and will definitely not go further and further. 4S stores will be their first choice.

Professionalism:

Because most of the 4S stores are only aimed at the series models of one manufacturer, with the series training and technical support of the manufacturer, they are very professional in automobile performance, technical parameters, use and maintenance, and have achieved "specialization". Moreover, auto parts dealers are exposed to many models and are not very proficient in each model. They can only be "miscellaneous and rich", knowing only one of them and not the other in some technical aspects. Therefore, 4S stores have great advantages when refitting some products that need technical support and after-sales service.

After-sales service:

With the intensification of competition, merchants in 4S stores pay more and more attention to the establishment of service brands, and the backing of 4S stores is automobile manufacturers, so after-sales service can be guaranteed. Especially for automotive electronic products and automotive audio-visual products, it is necessary to change the original circuit of the automobile when refitting, which will bring trouble to the after-sales service in the future. Some automobile manufacturers even strictly stipulate that it is not allowed to modify automobile electronics. If it is modified, the manufacturer does not guarantee it.

Humanization:

In 4S stores, car owners can really enjoy the feeling of "God". When they are tired, they can have a rest room. When they are thirsty, they can read magazines, books, newspapers and surf the Internet. If they are in a hurry, there is a spare car for you to use. There are special service personnel to take care of the whole process, and the whole business can be completed without worrying about it. In these aspects, auto parts modification shops simply can't do it.

Personalization:

The good side of the same object or medium will also show the weak side. The accessories in the repair station are all original accessories, but due to the interests of manufacturers, the accessories are constantly changing. According to the benefit of car model renewal, the spare parts provided by the winning parts manufacturer are also unavailable. Personalization is manifested in the unexpected help of 4S stores. Maintenance hours and parts are the main profit sources of 4S stores.

References:

Baidu encyclopedia-automobile 4s branch