Shaxian Snacks was once the most successful fast food brand in China. Why is it that no one cares about Shaxian Snacks today?

When it comes to fast food, many people’s first reaction is foreign brands such as KFC or McDonald’s. However, there was once a popular domestic fast food brand that is a household name, and that is Shaxian Snacks. ?

Because the number of office workers and migrant workers in the city is increasing, and they often have little time to eat, shops like Shaxian snacks have sprung up like mushrooms after a rain. Because the prices are cheap , widely favored by everyone. For stores, the store area does not need to be too large. Even if there are a lot of customers, they can still eat them quickly. A small place can flexibly accommodate many customers. In the same community, there are sometimes several Shaxian snack bars, some in busy areas at street corners, some on the side of the road, and some hidden in small corners of houses. According to statistics, by the end of 2017, there were more than 30,000 Shaxian snacks nationwide. These restaurants tend to serve all kinds of people, such as office workers after a busy day, newlyweds who don't want to start cooking, and students who have just come home from school. Because the time is not as fixed as in ordinary restaurants, they are not available for meals. Sometimes you can also see the scene of Shaxian snacks being packed. ?However, due to the limitations of Shaxian snack dishes, the dishes have not been updated for a long time. In addition, the main audience has been lost. In addition, there is more and more competition in the market, and the price has also increased with the rise in prices. Therefore, it has gradually lost its original popularity. angry. Some have already closed, and some are still on the verge of closing.

The main reason is the loss of the main audience. Most of the people who frequent Shaxian snacks are migrant workers. As the wave of migrant workers gradually recedes, there is no doubt that fewer and fewer people eat Shaxian snacks. There is an index in the economic circle that measures the flow of migrant workers, called the "mustard mustard index." If mustard cannot be sold, it means there are fewer migrant workers and labor is tight, so the number of people eating snacks in Shaxian County has decreased.