What are the employment prospects of SEO? The eight major employment directions of SEO

What are the employment prospects of SEO? Let’s briefly talk about the eight major employment directions of SEO today. I still remember that the SEO industry may have been very popular before 2013, but now this profession is gradually becoming dull. Of course, this does not mean that this profession is declining, but that the requirements are getting higher and higher, because search engines are constantly becoming more intelligent. It is still a big blow to many Internet marketers who specialize in online search engines and keyword optimization, but it is still good for the healthy development of the formal search market.

What are the employment prospects of SEO? Interviews for eight major employment directions of SEO

According to the survey, under the impact of the mobile Internet, traditional enterprises are gradually establishing their own online marketing departments, and some They also choose direct outsourcing, and 90% of them have their own corporate websites, portal websites, B2B, B2C, C2C websites, etc. Although building a website is not a difficult task, the key is how to promote your website. Even if the wine is good, the alley may be dark. What can you do to get your website to be viewed and get traffic? So at this time SEO plays its role. The following is a rough talk about the career direction of seoer, which is basically divided into eight directions:

1. SEO service company employees

In fact, most newcomers enter seo at the beginning Service companies then gradually grow and look for their own development opportunities. Generally, the types of work in SEO service companies are very single, but they are also very professional. When one person engages in a job, he must be precise. For example, the external link specialist is responsible for external links, the editor is responsible for the site, and the optimizer is responsible for the optimization strategy of the website. This is good for the company and customers, but it is not very good for a newcomer who has just entered the industry. If you want to learn more, you must ask more and learn more. Responsible for what you learn is very single, and it is difficult to improve with incomplete knowledge. . For example, an external link specialist, in addition to sending external links for website external link construction, must also understand keyword research, website structure issues, simple program optimization, and overall website optimization strategies if he wants to improve.

2. Person in charge of corporate SEO related work

In the first stage, you have learned some basic SEO technical foundations and planning, and can independently optimize the website and assign website optimization tasks. At that time, you can do SEO related work in the enterprise. Why do you say this? For example, in our company, I summed up the interview by saying that we should directly look for experienced people. For those who have no experience, our company is not an Internet company and does not have the time and energy to provide training. Therefore, when you are engaged in SEO and related work in an enterprise, you may be exposed to a lot of marketing practices, but lack of professionalism and communication. Everything depends on you to find a way to proactively solve the problem.

3. SEO service people currently work part-time as domestic SEOs

Many SEOs can take orders and do optimization by themselves after learning to a certain level. But this requires you to have time and sufficient energy. If the company is too busy with everything, you won't be able to earn extra money. Unless you quit your job to provide personal SEO services, the money is pretty good, but the ability requirements are relatively high. From receiving orders to implementing specific plans, I do it all by myself, and my abilities are relatively comprehensive.

IV. Personal SEO webmaster

This profession requires you to have a lot of courage, especially when there is no income in the early stage. It requires persistence and perseverance. However, as long as you use seo methods and persist in the right industry, once your site is built, it will not be very good whether it is buying advertising, doing business cooperation, or making your own products.

5. Conducive to SEO product sales

Everyone knows that many industries, especially those with violent products such as weight loss and health care, are bidding, but at the same time, SEO will not be missed. Although money is being thrown at these violent industries, coupled with the restrictions of search engines and national policies, it is difficult to do SEO, and the effect is not very obvious. However, the masters are still in the private sector. Even if you use SEO methods to obtain benefits, the duration For a short period of time, the benefits are still very good.

6. Black hat SEO techniques for gray industries

Many people know that gray industries are not only highly competitive, but also difficult to operate due to restrictions. For example, "surrogacy" and "gambling" that have been popular last year have made many black hat SEOs still make a lot of money. There are also some people in the current medical industry who are doing black hats. I know a lot of software that is good for batch copying of websites and group sending software to create many website groups. They can win with one volume and achieve good results in a short period of time.

7. Become a corporate online marketing consultant

This stage requires you to have a lot of practical experience and technology, starting from the overall marketing perspective, including website sales, planning, operation, and maintenance. , promotion, and provide corresponding answers and solutions to the consulting companies, which is a great challenge to personal abilities.

8. Be an SEO entrepreneur

When you have a certain understanding of the SEO industry and a grasp of the market, you can choose to use SEO to start a business. This business includes what you can do Website construction, design, SEO services, a series of planning and execution of other website promotions and online marketing.

Of course, this is the time when SEO practitioners all aspire to reach the highest level, including SEO company management, planning, direction control, SEO personnel deployment, etc.

Okay, just have a few words. I personally think that SEO is a very practical job. Often you think the theory is correct but the performance is indeed contrary to it. And no matter which industry above you are engaged in, I think As long as you have a good mentality, hold a learning attitude, and constantly adjust, improve, and summarize, I believe that as long as you work hard, you will do an excellent and happy job in this learning-oriented and practical-oriented job.

Reprinted by: Wang Fali