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How many years did Yakult enter China?
Yakult entered China (Mainland China) in 2002.
In 1964 and 1969, Yakult entered Taiwan, China and Hong Kong, China respectively. In order to allow consumers in mainland China with a population of 1.3 billion to enjoy this healthy product, in 2002, Yakult Group began to produce and sell live lactobacilli milk drinks in mainland China.
Mainland China’s market accounts for more than 10% of Yakult’s global market share, becoming the region with the most vitality and development potential. Currently, about 7 million consumers in mainland China are enjoying the health and vitality brought by Yakult every day.
Extended information:
Yakult born from a doctor of medicine:
In 1930, in the microbiology teaching and research office of the Kyoto Imperial University School of Medicine, Minoru Shirota, a doctor of medicine, succeeded Experiments on intensive cultivation of lactobacilli were carried out.
This lactobacillus was named "Lactobacillus casei strain Shirota" after Dr. Minoru Shirota, and was later commonly known as "Yakult·Active Lactobacillus" - this was the original "probiotic".
When Minoru Daida conducted research on preventive medicine, it was the heyday of therapeutic medicine. At that time, microbiology research was still in its dawn stage in the medical field, and the successful cultivation of "Shirota bacteria" was only the first after the "Theory of longevity and longevity of fermented milk" published by the Russian Nobel Prize winner Mechnikov. 27 years ago. Minoru Daida’s research and achievements in preventive medicine can be said to be a pioneer in life sciences.
Shirota Minoru advocates "preventive medicine" and "intestinal health and longevity", which is a medicine that prevents people from getting sick and builds health and longevity. This desire is the basic idea of ??the "Probiotic Health Method".
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