Youbao online recruitment

In three years, the points doubled, but the income only increased by 30%

According to the data disclosed in the prospectus, from 20 19 to 202 1, the income of Youbao was 2.727 billion yuan,/kloc-0.902 billion yuan and 2.676 billion yuan respectively; Gross profit is 65.438+32.9 million yuan, 559 million yuan, 65.438+0.010.065438 billion yuan respectively; From 20 19 to 202 1, the gross profit margin of the company is 48.7%, 29.4% and 4 1. 1% respectively. The annual profit is 39.649 million yuan,-1 1.84 million yuan and-1.88 million yuan respectively.

Youbao's self-service vending machines are mainly distributed in relatively developed areas, including Yangtze River Delta, Pearl River Delta, Beijing-Tianjin-Hebei and provincial capitals. As of 202 1, 65438+2, 3 1 day, about 9.6% and 3.5% of Youbao sites are located in Beijing and Shanghai respectively. On the whole, as of 20 19, 2020 and 202 1, 12, 3 1, 22.7%, 22.9% and 22.4% are located in first-tier cities, and 31. These places are basically located in places with heavy passenger traffic, including schools, factories, restaurants, offices, public places, transportation hubs and so on. Therefore, when public problems arise, they are easily affected.

In 2020, an epidemic broke out, and the place where Youbao was located experienced a temporary or even permanent closure, which led to the unexpected interruption of its regional expansion plan. Coupled with excessive inventory backlog, resulting in losses. In 2020, Youbao's revenue decreased by 30.3%, from profit to loss. Compared with 20 19, the income of all businesses decreased in 2020, and the income of smart retail business, supply chain operation services, digital value-added services and other businesses decreased by about 13.2%, 33.4%, 59.3% and 80.0% respectively.

Among all the businesses of Youbao, the smart retail business, that is, self-service vending machines, accounts for the largest proportion of goods sold, and it is increasing year by year. From 20 19 to 20021year, the revenue of Youbao's smart retail business was 65.438+0.54 billion yuan, 65.438+0.37 billion yuan, 654.38+0.9/0.50 billion yuan respectively, accounting for 56.5% of the total revenue. This is related to the rapid growth of integral. From 20 19 to 202 1, Youbao points increased from 47,700 to 10.27 million, with a compound annual growth rate of 29. 1%. However, in terms of growth rate, the income growth rate is less than 0. 202 1, 102700 sets doubled compared with 47700 sets of 20 19, but the income only increased by less than 30%.

Turn to a lighter partner model.

From 20 19 to 202 1, the sales and marketing expenses of Youbao are10.24 million,10.84 million and10.77 million respectively. Among them, the integral operation and development expenditure accounts for more than half, which is the largest part of this expenditure. It is worth noting that despite the rapid growth in the past three years, there is not much difference between the operation and development costs of this website. 20 19-202 1, with costs of 575 million yuan, 553 million yuan and 585 million yuan respectively.

This may be related to the change of mode. According to the disclosure in the prospectus, Youbao implements the integral partner model. The partner is responsible for finding the location, bearing the development, leasing and facilities costs of the location, and taking the commission from the total amount of traded goods. After deducting the costs and expenses, the partner can probably get 20%-30% of the share. Initially, this set of processes was independently completed by Youbao. In 20 15, Youbao made great efforts to join the company, and at the same time, its advertising revenue increased substantially, from 0. 1 billion yuan in 20 13 to 289 million yuan in 20 16.

Among all offline business models, the direct selling model has the highest gross profit and the heaviest. Joining or partner mode is lighter, takes up less capital and expands faster. By the end of 202 1, of the 102700 points owned by Youbao, only 13700 points were in direct mode; The number of partners' points is 7 1500, accounting for nearly 70%, and the subsidiary points are 17600. From 20 19 to 202 1, the income of smart retail business under the partnership mode is 25 10/00,000 yuan, 762 million yuan and1480,000 yuan respectively. In 20021year, of the sales revenue of Youbao192 million,148 million came from partners, which means that partners contributed more than 60% of the sales revenue.

Youbao plans to further increase the penetration rate in first-tier, new first-tier and second-tier cities, and gradually develop third-tier and below cities with high economic growth rate. According to the plan of Youbao, about 6.5438+0.5 million new points will be opened within three years after listing, including about 40,000, 50,000 and 60,000 new points from 2023 to 2025, and more than 80% of the new points will be equipped with smart containers. However, Youbao also mentioned that if you can't retain or attract new points partners, you can't maintain or expand the existing network.

Founded 1 1 years ago, Youbao has developed from a single self-service beverage vending machine to a number of businesses such as Youka, Youcoconut and mini KTV. After 10 round of financing, there are many star institutions behind it. Youbao listed the New Third Board on February 20 16. On February 20 17, Xinhuadu, an A-share retailer, announced that it would merge Youbao through share swap. The merger of Xinhuadu and Youbao was regarded as a case of the integration of old and new retail formats under the new retail concept at that time. Some analysts said that the transaction between the two parties is more like Youbao online backdoor landing A shares. 2065438+August 2007, the cooperation between the two parties fell through. 2065438+In March 2009, Youbao delisted from the New Third Board.

During the listing of the New Third Board, Youbao introduced institutions such as CITIC Construction Investment Capital, CICC Capital and Ant Financial Services. After delisting, it completed the strategic financing of 654.38+06 billion yuan led by Ant Financial and Chunhua Capital. For Youbao, after obtaining the strategic investment of Ant Financial, in addition to having more sufficient capital flow, it is more important to cooperate more closely with Ali's new retail ecology.

At present, Wang Bin, the founder of Youbao, and Chen Kunrong, his concerted action, hold a total of 265,438+0.99%, of which Wang Bin holds 65,438+07.9%; The second largest shareholder is Ant Group, holding16.68%; In addition, Chunhua Capital holds 5.56% and Jinzhong Qiyuan holds 3.96%.