Questions about the company’s strategic vision (50 points)

First of all, the first thing to put forward is the vision of enterprise development. For example, a catering company has formulated its vision like this: "Build our brand into the most influential Chinese fast food brand in the world."

The so-called vision refers to the decision made by internal members of the organization It is formulated and the consensus of the organization is obtained through team discussions, and finally the future direction that everyone is willing to go all out is formed. Within the organization, personal values ??and organizational purposes must be combined, and through the trilogy of developing vision, aiming at the vision, and implementing the vision, a team can be established to move toward organizational success and maximize the organizational strength.

Generally speaking, corporate visions mostly contain forward-looking plans or groundbreaking goals, which serve as guidelines for corporate development. Many outstanding companies in the world have one common characteristic, which is to emphasize the importance of corporate vision, because only by relying on vision can we effectively cultivate and inspire everyone within the organization, stimulate personal potential, and motivate employees to do their best. Able to increase organizational productivity and achieve customer satisfaction goals.

Three questions must be answered when formulating a corporate vision:

The first question: In what geographical scope do you want the company to develop in the future?

Second question: In what industry field do you want the company to operate in the future?

The third question: What kind of status do you want the company to achieve within the above two ranges?

Vision is the ultimate state of existence of an enterprise. The vision may usually not be realized in a lifetime, but this vision must be proposed and guide everyone to work towards this vision. Only by clearly describing the company's vision can employees, society, investors and partners have a clearer understanding of the company. A beautiful vision can inspire people's inner inspiration and strong cohesion and centripetal force.

For example, Tetra Pak is a multinational food production and packaging company headquartered in Switzerland. From 1954 to 1985, Tetra Pak grew from a seven-person company to Sweden's largest enterprise. Its vision is: "We are committed to ensuring that safe food is available everywhere."

Cisco Systems is a leading provider of Internet solutions, and its equipment and software products are mainly used for Connect computer network systems. The company's vision is: "Use the Internet to change the way people work, study, live and entertain."

Henry Ford said a hundred years ago that his vision is: "Let everyone own a car." Cars. "You would have thought he was crazy at the time, but in today's American society, his dream has been fully realized. This kind of dream usually makes people feel incredible, but they can't help but be infected by its power.

Vision is part of strategic planning, but it is not the same as strategic planning. If a vision is a goal that can be fully realized immediately, then it can only be said to be a strategic goal at best, not what we call a vision. The logic of establishing a vision is as follows: "What you want to be, so you can be." If it is reversed "What you can be, so what you want to be" will lose the appeal of the vision.

Therefore, what we need to pay attention to is whether the vision can often make your blood boil, or even make you burst into tears, whether it can often make you stay up all night for it, whether it can make you have a passion and an impulse, Want to share it with your employees. If not, you should consider revising the company's vision