Chinese Valentine’s Day themed activity plan

2021 Chinese Valentine’s Day themed activity plan (selected 5 articles)

In order to ensure that the event goes smoothly, you are usually required to develop an activity plan in advance. The activity plan is for a certain activity The detailed rules, steps and arrangements for the implementation of specific actions formulated. So have you learned about the activity plan? Below are the 2021 Chinese Valentine's Day themed activity plans (selected 5 articles) that I have collected and compiled for your reference. I hope it can help friends in need.

Chinese Valentine’s Day theme activity plan 1

1. Activity theme

“We love each other and love Chinese Valentine’s Day most”

2. Activity time

From xx, xx to xx, 20xx

3. Planning purpose

1. The Chinese Valentine’s Day should be distinguished from Valentine’s Day, from the caliber of communication to the organization of activities , based on the love between husband and wife.

2. The theme of the entire planning revolves around "emotion, love, family" to achieve the integration of activities and marketing activities.

Do you still remember your first group photo? Do you still remember the promises you made when you faced your relatives and friends? xx "My Love and Me" large-scale collection event has begun, and collection starts from now on The earliest wedding photos, the earliest wedding promises... After the event, the wedding time will be scheduled sooner or later according to the photo shooting date.

The earliest 5 wedding photos, the owner of each photo will be rewarded with xx exquisite gifts worth 200 yuan;

The earliest 5 wedding promises, the owner of each promise will be rewarded with xx value A beautiful gift worth 200 yuan.

Photos (after the collection is completed, they will be made into a display stand, and the original photo will be returned to the person)/Promise will be handwritten and signed by the customer, and will be made into a display stand and placed on the Zhongxing Plaza event site for display.

Person in charge:

2. We love each other and love Chinese Valentine's Day the most - 23% off the current price of clothing items on xx Pedestrian Street. (August 18th - 20th, limited time discount, announced on live broadcast)

The pedestrian street is responsible for negotiation and implementation.

Contact person:

3. We support each other and love the Chinese Valentine's Day the most - xx large-scale theatrical performances and exciting live events.

August 17th to 19th, xx Liuhe Plaza wedding show;

August 17th to 19th, xx Zhongxing Plaza wedding show;

August 12th and August 19th, xx Zhongxing Plaza Yuandu Liuyun - Century Thai-Chinese Cultural Year series of activities;

Person in charge:

4. Help each other, and finally Love Chinese Valentine's Day - Thousands of paper cranes represent sincerity

Tens of thousands of paper cranes in xxxx mall welcome the Chinese Valentine's Day. In the early stage, xx employees can fold them by themselves, and the materials used will be reimbursed by the company. On the Chinese Valentine's Day, thousands of paper cranes can be prepared on site. With the paper and pen of the paper crane, customers can fold the paper crane themselves under the guidance of the staff to express their prayers for love and a happy life, and finally hang them in the Zhongxing Plaza, a pedestrian street.

Notices will be issued on the afternoon of August 7, requiring pedestrian street employees to fold paper cranes first.

Person in charge:

First stage: registration stage xx From xx to xx

Interested persons can register at the xx main service desk;

The second stage: blind date stage

xx month xx On the same day, a large-scale folks meeting was held in xx, and the shopping mall staff made a list of applicants.

Person in charge:

6. We love each other and love Chinese Valentine’s Day the most – what should I give to my lover!

From xx to xx, If you spend more than 100 yuan in xx, you will get a special discount card from xx famous flower shop xx Huafu. ***1000 pieces in total, while supplies last, you can also enjoy the special planning service of free flowers delivered to your home.

Person in charge:

7. Love each other and love the Chinese Valentine’s Day the most - Husband and wife love competition (19:00 on the evening of August 18)

Husband and wife love The big competition, the Chinese Valentine's Day party, was held in Zhongxing Plaza: it was announced through the media in advance, and 10 pairs of customers were invited to participate in the couples' love competition, to compare tacit understanding, talent, and craftsmanship.

Qixi Festival themed activity plan 2

1. Activity theme:

Love lasts a lifetime, sincere love

Activity (1) Theme: Qixi lovers, true love Infinite

Activity (2) Theme: If you love me, say it bravely

Activity (3) Theme: Love is priceless, love me and you will get a prize

II , Activity time:

20XX, X, month, X, 20XX, 20XX, X, month Target audience: aged between 23 and 45 years old, tastefully dressed, especially men and customers who drive private cars;

2. Activity (2) Target audience: Participants of activity (1) and the husband (or boyfriend) of a member of a cosmetics store;

3. Activity three is aimed at the target audience: participants of activity (2) and all women who participated in the selection;

IV. Activity Content:

Activity (1): "Qixi Festival Lovers, Unlimited True Love" Special Promotion

During the event, all men can purchase the "Romantic Heart Gift for Couples" special package in our cosmetics store ( Valued at ￥999 yuan), give it to your wife (girlfriend) to fully express your love and thank your wife (girlfriend) for her support and help in the past year; customers of our store can also promote it at the same time (Lovers enjoy event discounts);

Beautiful Heart Cards can enjoy nine special discounts:

1. 600 yuan for any product in our store;

2. Choose any of our after-sales beauty care items four times;

3. Receive a set of "Infinite Love" custom product gift boxes worth 399 yuan (special packaging) for your wife (girlfriend);

4. On August 2, you will receive a bouquet of flowers (11 flowers, color of your choice) and a box of exquisite chocolates, which will be delivered to the designated person by a dedicated person;

5. Receive a brand-name men’s belt as a gift One pair (or brand-name shirt, wallet);

6. Receive a free men’s facial cleanser;

7. Free men’s kidney care;

8. Receive a love vow card, participate in the "Best Love Words Selection Activity, and have a chance to win exquisite prizes;

9. Receive a 10% discount when ordering on the same day;

Note: If you have been married for more than three years (including three years, subject to the marriage certificate), you can get an additional 10% discount (up to the discount)

Activity (2): "If you love me, say it bravely" Come out for the "Love Vow Expression Event

During the period from July 30 to August 2, 20xx, all men who purchase the "Romantic Heart Gift for Couples" special box and the husband (or boyfriend) of our store member, Note: You do not need to purchase the "Romantic Heart Gift for Couples" special package), you can receive a love vow card in our store, write your own touching love words, and paste it on the heart-shaped board at the door of our store, so that everyone can witness your love for your lover. Let your love last forever!

Activity (3): "Love is priceless, love me and you will get a prize" Best Love Words Selection Activity

During the activity, all All female friends can receive a coupon for the best love words selection, and select the best love words in their minds for various awards. All female friends who participate in the selection can receive an experience coupon (or ×× yuan voucher) from our store. coupons), and participate in the lottery to win exquisite prizes;

The selection results will be announced at 17:00 on August 2, and the "Most Touching Love Words Award", "The Most Creative Love Words Award", and "The Most Creative Love Words Award" will be announced on-site at 17:00 on August 2. There are five awards including the "Beautiful Love Words Award", "The Simplest Love Words Award", and the "Most Humorous Love Words Award". The winners will receive a free Western restaurant couple set meal (or a free couple movie set); at the same time, the winning prizes will be drawn. Several winners (awards and prizes are determined by the cosmetics store);

5. Promotion of the event:

1. Key time for promotion: five days before the event

2. Publicity methods:

a. Distribution of orders (theme: A gift to men)

letter);

b. Hanging a banner (activity theme);

c. Posting a poster or displaying on an exhibition stand (description of activity content);

d. Newspaper folder;

e. Chinese Valentine’s Day couple’s advertising balloon promotion (heart-shaped pink balloon);

6. Event notes:

1. Promotional leaflets are required It is provocative and contagious, and puts forward the most reasonable, romantic and considerate reasons to impress the target audience - men;

2. Key points of publicity rhetoric: Emphasis on sending "couples" The "Romantic Heart Gift" special package is the most caring thing for your wife (girlfriend) and is a practical manifestation of love;

3. Set activity sales targets and decompose them into corresponding task indicators and activities for each clerk After completion, rewards will be given based on the achievement rate.

4. Cosmetics stores must be properly decorated to create a festive promotional atmosphere and stimulate customers’ desire to buy; if there is a “men’s stop” notice posted, it must be removed during the event; at the same time, it must be placed outside the store Pay attention to the interference of urban management when making heart-shaped boards;

5. You can cooperate with florists, Western restaurants, men's clothing stores and other merchants for joint promotions to enhance the influence of the event;

6. This plan is for reference only. The specific promotion content and implementation details should be adjusted and supplemented based on the actual situation of the business district and cosmetics store. Qixi Festival-themed activity plan 3

As one of the important traditional ethnic festivals in my country, the "Qixi Festival" was included in the first batch of national intangible cultural heritage lists by the State Council. In order to protect and inherit this intangible cultural heritage, give full play to the role of traditional festivals in carrying forward the excellent culture of the Chinese nation and strengthening the ideological and moral construction of citizens, advocate the broad masses to establish a correct view of love and marriage, and promote family harmony and social harmony. Harmony, the County Civilization Office decided to carry out a series of activities with the theme of "Love, Loyalty, Family Happiness" throughout the county during the "Qixi Festival". The relevant matters are now notified as follows:

1. Purpose of the event

Based on cultivating the core socialist values, while promoting the traditional culture of the Chinese nation, fully explore the meaning of the "Qixi Festival" Excellent cultural connotations guide people to recognize, respect, inherit and carry forward traditions, promote the healthy growth of modern marriage and family concepts, and create a civilized and healthy social environment and a positive humanistic atmosphere.

2. Activity Date

July 30-August 10, 20xx

3. Activity Content

1. Carry out A typical publicity campaign of "Harmonious Couples, Happy Families". It should be combined with the selection activities of "Good Couples, Good Mother-in-law and Daughter-in-law, Good Sons and Daughters" and "Five Good Civilized Families", and further educate and guide the couples to love each other by widely publicizing the examples of loving couples, respecting the elderly and caring for the young, and harmonious families. Share housework as much as possible, work together (labor, leisure, visiting relatives and friends, etc.), exchange feelings, enhance understanding, and pursue a beautiful life of happy love and family harmony.

2. Carry out the "Love on Chinese Valentine's Day" blind date activity. Organize the "Beautiful Jinxiang Youth Date" Youth Association, organize unmarried young men and women from government agencies, enterprises and institutions in our county to actively participate, carry forward the traditional culture of "Chinese Valentine's Day", advocate a new trend of civilization, and guide the majority of young people to establish a correct view of marriage and love,* **Meet the realistic needs of pursuing a happy and beautiful life.

3. Carry out the "Love on Chinese Valentine's Day·Chinese Classics Reading" activity. It is necessary to carry out extensive activities of reciting classic love poems, eulogizing beautiful love stories, so that the masses can understand the excellent traditional national love and understand traditional culture; it is necessary to carry out "loyal love, family harmony, social harmony", "grow old together and live a happy life" as the core values. The themed "Love Legend" interpretation activity was carried out to organize the cadres and the masses to experience the characteristics of Chinese love culture and increase their respect and yearning for true love.

4. Organize various skills competitions. It is necessary to carry out various skill competitions among women, advocate modern women's pursuit of technical and cultural knowledge, and highlight the virtues of modern women such as diligence, wisdom, and virtuousness.

IV. Work Requirements

1. Careful organization and arrangements. All units should regard the "Qixi Festival" activities as an important form of enriching the people's spiritual and cultural life, closely integrate them with the creation activities of civilized cities, civilized units, civilized villages and towns, and civilized communities, and closely integrate them with the ideological and moral construction of young people to fully mobilize the enthusiasm of the masses. , attracting widespread participation from the masses and ensuring that the activities are carried out safely and orderly.

2. Pay attention to formal characteristics. We should regard the "Qixi Festival" activities as an important part of strengthening civilized and quality education for all people, continuously expand the scope of activities, enrich the connotation of activities, innovate activity carriers, carefully design activities that the masses are willing to participate in and facilitate their participation, and enhance the breadth and appeal of the activities

3. Strengthen publicity efforts. It is necessary to use "two channels, one newspaper and one website", bulletin boards, blackboards and other publicity means to vigorously publicize and report the new customs and new trends that emerged during the "Qixi Festival", further promote and publicize the traditional virtues of the Chinese nation, and strive to The whole society should create a strong atmosphere of respecting, loving and participating in traditional festivals.

4. Summarize experience in a timely manner. On the basis of carefully organizing activities, we must have plans, arrangements, records, and summaries, and collect and organize event pictures, videos, and written materials.

At present, there are nearly 5,000 young employees living in Yongkang Apartment Community. In order to further enrich their spare time cultural life, and to change the current situation of single life style and lack of communication platform, and to further expand the social scope among young employees, correct To guide young employees to face marriage and love issues and promote the healthy development of their friendships and exchanges, on the occasion of the Chinese Valentine's Day, the Youth League branch of Yongkang Apartment in Ronghua Street has planned to carry out a single dating activity with the theme of "Meet the Chinese Valentine's Day to be youthful" to meet the growing communication among young people in the community. need.

Among them, the activities have various forms, suitable for young employees to get to know each other and show themselves, including: 1. "Good First Impression" mutual introduction 2. "True Color My Life" talent show 3. "Good understanding" Partner" Two people and three legs 4. "Marriage is held by a thread" Threading competition 5. I will show you the way, you will carry me forward "A friend in need is a friend indeed, 6 "Love must be expressed" Confession moment 7. "Chinese Valentine's Day *** "Cherish" WeChat circle exchanges seven contents. From today to August 14, single young employees mainly from Yongkang Apartments began to sign up to participate. Based on the registration information, 20 young men and women each with roughly the same needs and intentions from both parties were initially screened to participate. Activities. Chinese Valentine’s Day themed activity plan 4

1. Introduction

Flower shops are beautiful and elegant places, and flower art is the soul of the flower shop. Beautiful flowers convey people’s colorfulness. Emotions.

Fortunately, our xx flower shop has become an important part of weaving this beautiful city! Here, we work hard and struggle just for the fragrant gardens, people’s bright smiles, and beautiful scenery. The future!

Chinese Valentine's Day is approaching. This romantic and charming day is a day when our flower shop creates floral miracles every year, and it makes us full of expectations.

2. Target strategy

1. Overall goal:

In the Sansanmen Chinese Valentine’s Day event, achieve the success of the event, attract more customers to the flower shop, and win more people support and love, and finally achieve the benefits.

2. Specific goals

During the event, strive for a three-day turnover of more than x million yuan per day, and order flowers every day. The number of flowers should be no less than xx, and the number of scattered flowers should be no less than xx times per day.

3. Purpose of the activity

With the improvement of people's living standards, People's various demands for the service industry are constantly developing. Due to catering to market demand, the flower delivery market has huge consumption potential. Although it is not obvious to consumers at present, with the establishment of the company's brand, the credibility of each industry will increase. This publicity effect will definitely inspire more consumer groups to start. Our team will be committed to creating a unified and standardized management and business model to create our own brand.

Therefore, we use this event to enhance the brand awareness and reputation of our flower shop, as well as increase our sales.

IV. Activities Objects

Our xx activities are mainly targeted at people aged 16-30. These young people, with an average of 82.2%, have a novelty-seeking mentality, which will lead to A boom in consumption of this consumer product.

5. Activity theme

"xx invites you to celebrate Chinese Valentine's Day together"

6. Activity method

( 1) Determine partners

For this event, we can find companies that provide us with bouquet decorations and flower care products to cooperate and strive to obtain sponsorship from their companies.

(2) Promotional methods

1. Flower reservation activity---door-to-door flower delivery project

2. Chinese Valentine's Day theme flower exhibition activity

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3. Chinese Valentine’s Day flower bouquet promotion event

4. Chinese Valentine’s Day special flower arrangement event

5. Small supplies related to flower arrangements

VII. Event time and location

(1) Event time

This event lasts for three days, namely x month, x day, x day and x day.

(2) Activity location

The location of our xx flower shop activity this time is at the entrance of our flower shop and nearby universities, cinemas, large entertainment venues, squares, gardens, etc. A place where lovers will go together while waiting for Chinese Valentine's Day.

8. Advertising cooperation methods

1. Large display boards

2. Flyers

3. Signage design, flower shop decoration and layout

4. Website promotion

9. Early preparation

(1) Personnel arrangement

1. Recruit x temporary personnel before the event date Workers (x female, Late delivery of flowers, etc.

Eight delivery personnel are needed (our original delivery personnel and x male temporary workers);

X personnel are needed to answer phone calls and online orders (our original x number of customer service staff, x number of female temporary workers);

x number of bouquet decoration staff (the store originally had Publicity, x street propaganda personnel (x temporary workers , movie theaters, entrances to large entertainment venues, squares, gardens, etc., places where lovers will go together on Chinese Valentine's Day (our store originally had 1 salesperson, and 13 of them were female temporary workers. The salesperson would give some thought to these 13 temporary workers. (Additional training);

In addition to the necessary requirements for temporary workers sent out, other temporary workers can hire some college students working part-time nearby. The cost of college students working part-time is relatively low, and hiring them can reduce costs.

(2) Material preparations

Carry out various advertising and publicity activities before the event, distribute flyers and advertisements in the streets and alleys, do a good job in store decoration and publicity, update the flower shop business online, and widely Receive various reservation bouquets and online orders, and prepare to replenish sufficient supply for large-scale flower delivery and flower selling activities at the event, and package the items provided by partners as small gifts for the event.

10. Mid-term operations

During the event, consumers who spend xx yuan in our store can get our store’s VIP card. Regardless of new or old customers, all VIP customers can receive only one gift with their VIP card. If customers have any doubts about this event, the sales staff should explain in detail. The final interpretation of this event rests with our store.

11. Post-operations

1. Open a customer forum platform on the website to give customers their opinions or suggestions on our flower shop activities, and solve the customer's problems with our flower shop. If you are dissatisfied with the event, 10 people will be randomly selected to give out our store’s elaborate gifts.

2. Continue to cooperate with the media for publicity, and use the principle of striking while the iron is hot to further improve the awareness and reputation of our flower shop brand, retain old customers, attract new customers, and expand the flower shop The sales rate of the store has improved one level after another.

12. Cost budget

Temporary labor costs: Old jewelry, a red carpet from the store entrance to the inside, the store decoration is more prominent than the adjacent store, attracting the desire of passers-by. About xx yuan

Advertising expenses: one banner x yuan, x leaflets about x yuan, renting about x large exhibition boards in the attachment for one month, each one about xx yuan per month

Project cost

Temporary labor cost xx yuan

In-store decoration cost xx yuan

Advertising cost xx yuan

Total xx yuan

13. Accident prevention

1. In order to avoid late delivery of flowers, we will notify the flower delivery person to arrive at the destination 5-15 minutes in advance .

2. If there is intervention from government departments, we will carry out reasonable coordination and actively cooperate with the government's work.

3. When encountering customer complaints, we will communicate with the customer in the most appropriate way, apologize to them immediately, and take appropriate measures to resolve the customer’s dissatisfaction

Fourteen. Effect Estimation

1. Form a whole system with complete facilities and perfection to meet customer needs, publicity in place and service at home.

2. Improve the public’s awareness of xx flower shop and leave a deep impression on the public, just like melatonin comes to mind when it comes to gift-giving, making consumers think of it first when it comes to sending flowers. It is our xx flower shop; thus we have more loyal and stable customers. Qixi Festival themed activity plan 5

1. Activity theme

Your youth, my happiness

2. Activity purpose

1 , Increase new customer sources through the Chinese Valentine's Day activities of the beauty salon

2. Consolidate the old customers of the beauty salon

3. Through activities, let more people know about our beauty salon and promote it Our brand

3. Event time

20x, x month x day - x month x day 20x year

4. Event objects

All female customers

V. Activity content

1. During the activity, consumers in the beauty salon can enjoy free foot massages to relieve the stress on your feet.

2. Customers who enter the beauty salon can enjoy xx discount.

3. During the event, customers who spend more than xx yuan will receive a bottle of facial cleanser as a gift.

4. Customers who spend more than xx yuan in the beauty salon will receive a bottle of moisturizing liquid as a gift.

5. Customers who spend xx yuan or more in the beauty salon will receive a free evening skin care set.

6. Customers who spend xx yuan or more in the beauty salon will enjoy a 20% discount and a free set of original solution.

VI. Promotion of the event

1. Promotion time of the event: from x, x, x to x, x, 20xx

2. Promotion method:

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a. Place two beauty salon signs in front of the beauty salon

b. Hang a banner with the theme of the beauty salon activity on the beauty salon store.

c. Post large posters nearby to promote the beauty salon’s activity plans.

d. Distribute leaflets near the beauty salon.

7. Things to pay attention to

1. The advertising image of the event must be designed to be very contagious, otherwise it will not achieve the effect of attracting customers, with the theme of restoring youth.

2. During the event, all employees of the beauty salon must behave in a standardized manner. They must stand and sit in a correct posture. They must agree to smile and say hello to customers when they see them. The professionalism and team strength of the beauty salon's services must be highlighted.

3. Make appropriate arrangements inside the beauty salon to make the beauty salon full of Chinese Valentine's Day atmosphere.

4. You can organize activities with nearby supermarkets or stores and use beauty salons’ Chinese Valentine’s Day consumption coupons as gifts.