Ruike recruitment

The annual salary of high-end marketing talents exceeds 200,000

Because of its optimistic outlook on the medical device market in China, Cook Medical, the world's largest private medical device company, has made China the largest single market in the world in the next five years, although it has not entered China for a long time. Mr. Philip Norwell said: "The growth of China market is beyond our imagination. Two years ago, we set up an office and warehouse in Shanghai, which is expected to last for five years. But now, our office space and warehouse size have doubled. Obviously, we underestimated the market potential. "

The expanding multinational companies include Johnson & Johnson Medical, GE Medical, Medtronic, Siemens Medical, Ruike Medical and Canon Medical. While stepping up research and development of new products, these companies are also accelerating the recruitment of marketing talents.

The reporter observed that hospitals, pharmaceutical companies and medical device sales companies are very eager to recruit suitable professionals, among which technology research and development, sales director, marketing director and OTC business director are in great demand.

Talent recruitment focuses on pharmaceutical enterprises and medical device sales enterprises. Because sales is the most direct and important means for enterprises to survive, sales elites have always been the long-term goal of pharmaceutical enterprises, and enterprises are most willing to spend a lot of money to introduce such talents.

The reporter saw on several medical device recruitment websites that headhunters such as senior sales managers, senior sales consultants and sales directors have already offered an annual salary of1.5-300,000 yuan.

A good sales consultant is like half a doctor.

"In China, excellent sales talents are hard to recruit. On the one hand, the accumulation of talents is inherently small. On the other hand, due to the rapid technological update of medical device products, not many people love this industry and are willing to learn. "

Mr. Philip Norvell told reporters that Cook will further expand the sales team while expanding the sales channels this year, focusing on recruiting sales elites, and the staff expansion ratio will exceed 50%. "Cook doesn't directly call product salespeople salesmen, but clinical support-market support or product experts. Because their responsibility is not only to sell products, but also to provide professional technical support to doctors who use products. "

Mr. Philip Norvell said that the operation technology of Cook's high-end medical device products is complex, and the sales staff must provide detailed consulting services to users and answer questions. Before taking up their posts, the sales staff must undergo strict overseas training to ensure that each "technical support" can demonstrate the operation in Chinese and English.

"They are not doctors and can't go on stage for surgery. But when doctors perform surgery, they must stand by and arm themselves: when doctors have problems, tell them how many guide wires to insert and when to open the stent. " Mr. Philip Norvell said with a smile that this kind of exercise is a must for everyone who enters Cook's sales team. Therefore, salespeople who have worked in Cook for more than two years are not only familiar with the performance and utility of medical products, but also can give corresponding guidance to doctors who use the products. It should be no exaggeration to say that they are half doctors.

Professional background is the basic requirement for entry.

Although medical device companies are eager for talents, the selection criteria are relatively strict due to the particularity of industrial products.

Ms. Zhao, a human resources specialist of a medical device sales company, told the reporter, "Because of different industries, the company must recruit sales personnel in the same industry, otherwise it will not be able to sell. If you don't understand the product, you can't explain it. If you are not in this industry, you must have more than 5 years of sales experience, and accept and understand new problems faster. In addition, we also attach great importance to the ability and methods of candidates to deal with things and solve problems. As a salesman, we should have keen observation and reaction ability to the market and have rich contacts with major local hospitals and medical institutions. At the same time, you must be proficient in English. " Obviously, paying equal attention to both soft and hard conditions of sales talents has become the leading direction of medical enterprise recruitment.

But the high demand for talents also makes it difficult for enterprises to recruit people. Zhao Nvshi lamented: "The medical industry is different from other industries, and products are related to life. Enterprises dare not lower their requirements. After all, the sales representative is the core department of the enterprise, and we are willing to pay a high salary, but few of them meet the requirements. "

"The reality is that job seekers with medical and pharmaceutical backgrounds generally don't apply for our positions, they will choose hospitals or clinics." Ms. Zhao said that the working place of medical device sales staff is not fixed, and they need to travel frequently, ranging from one or two days to ten and a half months, which is somewhat unsuitable for many people. "Once we recruit outstanding talents, we will try our best to keep them and try not to let them quit."