How do Alibaba wholesalers promote their products on the Internet?

1, information matching degree (keyword matching degree);

2. Are you a member of Tong?

3. Do you support the price information (valid within three days) (that is, the products marked with price rank before the auction products) Note: This kind of products are the most, which is the main area (this project was cancelled in April this year, so it can be ignored. )

4. Whether to support Alipay (valid within three days);

5. Information release time. Everyone knows that Alibaba updates its ranking every five minutes or so according to the product release time. The principle is that the closer the product release time is to the update time, the higher the ranking. (General keyword search, the product information of the same merchant will not appear twice on the same page. For example, if you post two pieces of hanger information at 9:00, and Alibaba updates the keyword hanger ranking at 9:0 1, then you will only post one piece of hanger information on the home page at most, and the other piece of information will not appear on the previous page, so it is invalid to post multiple pieces of product information with the same keyword for search ranking at the same time.

How to put our information first:

In order for buyers to find your products more accurately, you can do the following steps to improve the accuracy of your information and get a better ranking:

1, only one product will be released in one message;

2. Your product name must appear in the title;

3. Select the category that matches your product. It is recommended that you use the "Automatic Category Matching" function;

4. The published information is illustrated and the product attributes are filled in.

For the same honest member, the same keyword information will be released continuously within two hours, and only the first message will be released. When releasing supply information, we try our best to do the following:

1. Bring a clear product picture consistent with the product when releasing the source information;

2. Release the supply information with a detailed description of the product;

3. When releasing the source information, we must pay attention to the product name and be easy to understand. We must remember that customers come to us, not us. Therefore, when releasing the source information, the release time, content and product name must be determined according to the customer's habits.

To increase the exposure, do the following:

1. Determinants of product information ranking:

① More information should be published, and the information title should be novel. It is not recommended to publish the same product information repeatedly.

Note: When publishing information in the background, you should pay attention to uniqueness when setting the information title according to your own products. The title of the information is determined according to your customers' habit of searching for information on search engines. According to everyone's thinking mode, there is nothing wrong with thinking that the more information you publish, the better. However, if you publish the same information title and publish it at the same time, the effect is the same. It is not recommended to publish the same product information repeatedly.

② Product information should be able to accurately describe the product in all directions when it is released, and the information must be original, authoritative, readable and targeted. At the same time, the title, keywords and product description of information should all revolve around the same central idea.

Description: The product information you publish must be complete, and the information type, product name, search keywords, search description, product category, information title, product attributes, detailed description, price, product pictures, trading conditions, etc. must be carefully added, with complete writing and strong readability. At the same time, information titles, keywords and product descriptions should revolve around the same central idea. In this way, firstly, we can learn all aspects of information about our products for our customers and improve the authenticity of the information; Second, it is also very conducive to the inclusion of search engines, which like to include pages with comprehensive information.

The release and update of new information will inject higher trust into your previous information. At the same time, it will wake up the information in your member database that you are not in front of the search engine and re-rank it in front of the search engine.

Explanation: For a store, it's only good for our website that you constantly update your information, but if you want to achieve a better way in search engines, you need to often produce new products, or send messages the second time when you think of good keywords to attract search engine spiders to crawl again. In this way, your information will rank high in all aspects.

2. The frequency of information update and the determinants of search engine inclusion.

① Search engine spiders will regularly and frequently go to our China manufacturing trading network to grab and grab effective information. When a search engine collects any information, it is relevant. At the same time, to evaluate the quality of information, the most important thing is to check the authenticity and consistency and crack down on false information! (For example, a cement seller publishes information about selling clothes or snacks. Maybe you search for a result, and the opened information does not exist or does not exist. The search engine thinks that the information you send is spam and will be deleted from the search results)

② The collection of information is gradual, and the published product information should be updated regularly, so that on the one hand, it will help your information rank high in the search page of China Manufacturing Trading Network, on the other hand, it will also help your information to be included by search engines. It is also for this reason that the one-click resend function of China Manufacturing Trading Online can be used twice a day. At the same time, we suggest that you use the same member name, and don't change it easily, because our China-made trading network gives each member an independent domain name, which is not conducive to inclusion.

3, search engine internal algorithm

If you find your own information in the search engine, you must click Open. The more times, the higher the ranking.

It is best to add some symbols or common words before the information title. (For example: supply, suppliers, sales, manufacturers, manufacturers, sales, investment promotion, agency, learning, joining, technology, production, users, introduction, introduction, monopoly, materials, engineering, training, provision, retail, distribution, use, manufacturers, companies, units, users, schools, centers, bases, etc.). ) method, study, college, specialty, exhibition, presentation, maintenance, design, type, model, structure, implementation, installation, product system, category, material, nature, specification, function, efficacy, effect, packaging, printing, flow, process, consumables, planning, analysis, elaboration, description, registration, etc. Wholesalers, information, manufacturers, networks, analysis, processing, breeding, methods, explanations, analysis, units, projects, enterprises, procurement, evaluation, evaluation, testing, testing, good products, services, provision, industry, improvement, high efficiency, origin, benefits, evaluation, sponsorship, development, cultivation, quantity, advertising. )

Description: This is a keyword that you can effectively get included in the search engine and rank high, without repeating the information you wrote. It will make your title more novel.

In short, when publishing information, information title, search keywords and search description are very important. This information helps us to optimize the SEO of product information, which directly determines the inclusion and ranking of our information by search engines, as well as the understanding of Ali ranking distribution. Ali's ranking distribution is like this:

1) The enterprises that bid successfully are always in the top three in 24 hours;

2) The latest price information of Cheng Xintong members. For example, 10: 02 posted the same keyword, right in front of me. Of course, it takes about 20 minutes to display the working hours online.

3) It is the latest updated non-one-price information of all members;

4) It is the latest price information of ordinary members;

5) Finally, the non-price information of ordinary members.

Ali reminds you to resend information every day (once every 24 hours) to make your product information rank high. I believe that most members have done it. When did you resend it? Did you make a search comparison before and after resending? So it is also important to simply resend the information. My method is.

1. Use keywords skillfully. The published commercial information title must have keywords that accurately describe the product, and the same information of the same product can be described by different names at the same time.

2. Information ranking is arranged according to time and activity, such as: you are 8 in the morning; 00, at this time your information ranks first, but your colleague sent it at 8:0 1, so he ranks first and you rank second. If there is another message sent at 8:03, then you can push it back one place, and so on! So, the trick is not to do it once and for all. But keep sending it. For example, you always have 100 business messages, so don't send them all in the morning. Instead, you can publish 10 articles every hour. This 10 product range is complete, which makes you rank in the top 4 basically every day. But it's too complicated. So you must arrange a special person to deliver the message. The cost is also high!

3. Be good at grasping the retransmission time.

1) During working hours, it takes about 20 to 30 minutes for Ali to update the business information. You can resend it every 20 minutes or so.

2) Supply information retransmitted after18pm will not be updated. Try to resend some business information after work every day. (Send it several times from 17: 30 to 18: 00 to ensure that the information is in the front row all night).

In particular, hundreds of business messages were retransmitted by business assistants in less than a minute, so that other business friends left yours after updating the business messages, which is why some business friends reported that the information retransmitted that day was on the second page or even the third page.

4. Participate in keyword bidding. The most effective way to keep your information at the forefront 24 hours a day is to participate in keyword bidding.

Also, we are all online merchants. The so-called online merchant is to use the Internet to buy and sell goods. Since we operate enterprises on the Internet, we cannot do without product keywords. Therefore, the lifeline of online merchants is keywords. It can also be said that the lifeline of the enterprise is the keyword. Some friends think what I said is too serious. It's not that important, is it? You are wrong, so how to manage product keywords?

4. 1, choose your own product keywords first. Determine what the main product you are dealing in. There are many different names for this product at home and abroad. Then determine your keywords according to people's search habits.

4.2. Use your own product keywords. When publishing information pictures, you should use these keywords as product names. The more product pictures you publish, the wider your keyword coverage, and the easier it is for customers to find you. ......

4.3. Focus on your first keyword. Do your own search at least 10 times a day, focusing on the ranking of information. If the information ranks low, modify the information you posted (price, price, ordinary) in time. If you do it seriously, I guarantee that your product information ranks in the top six. If you don't believe me, you can search my keywords Wuxi Shengwei "vise", "stainless steel bolt", "bolt", "hexagon socket head bolt", "expansion bolt" and "C-beam" at any time. . Ranked high.

4.4. Add your keywords in time. Colleagues are both your competitors and your mentors. You should often go to the teacher's website to learn, and also ask your customers how to find you. Some of my keywords are learned and provided by customers. In short, let people without me and people with me do it.

To sum up: 1. Keyword setting 2. The skills of resending information. Arrangement of retransmission time. Correct classification of product information. Ranked 6 in the bidding. The level of the credibility index.

During this time, I have been learning from my predecessors how to make my baby rank high. I searched my products in Ali these days, and generally my information is on the first page to the third page. Don't trust me.

Besides, you can also be asked to do these well.

1. Take part in click promotion, and your information will be displayed at the front of the left side of the search results to expand your popularity.

2. Decorate the shop to increase the aesthetic feeling. Upload various certificates to increase trust.

3, please insist on frequent resending in different time periods, so that your information ranks high. Only when your information ranks high can traffic increase.

Ali reminds you to resend information every day (once every 24 hours) to make your product information rank high. I believe that most members have done it. When did you resend it? Did you make a search comparison before and after resending? So it is also important to simply resend the information. My method is.

1, I used to resend information from 7: 00 to 8: 00 every day, because most people are at work around 9: 00, so it is better to resend your product information at this time.

2. I will resend half of the information at 7-8 o'clock every day to ensure that the information of working hours is advanced; The other half of the information is forwarded at 17- 18, which can ensure that the information at night is advanced. Ali updates information regularly. I focus on 17: 00 to 18: 00 every day. Send messages several times during the period (at a cost). If you grasp the time, make sure that your information search ranks fourth or fifth (the top three are bidding companies), and the time is as long as 13 hours. For the other half of the earth, it is daytime and working hours, so it is the prime time for our export enterprises. So I regard this time of day as the keyword price, search my keyword "stainless steel" many times, and resend my information in time (I calculate it in minutes) to ensure that people (businessmen) in China on the other half of the earth can search for you. . . . .

If time permits, you can also distribute your information evenly and resend it in several different time periods, which will be better.

You can try it, exclude other factors, and resend it once or twice a day (it must be price information) ... the search results are different.

In addition, if you are an honest member, you can participate in keyword bidding, and your information will be more advanced than other members. Ordinary members should turn 1/2 of the total information into expired information every day, so that you can resend the information every day, which is ahead of other ordinary members' information, and customers can easily find you.

Also, we are all online merchants. The so-called online merchant is to use the Internet to buy and sell goods. Since we operate enterprises on the Internet, we cannot do without product keywords. Therefore, the lifeline of online merchants is keywords. It can also be said that the lifeline of the enterprise is the keyword. Some friends think what I said is too serious. It's not that important, is it? You are wrong, so how to manage product keywords?

1, choose your own product keywords first. For example, my main product is fast wheel balance, and there are many different names at home and abroad. Then determine your keywords according to people's search habits. At home, my product keywords are: vise, stainless steel bolt, bolt, hexagon bolt, expansion bolt, C-beam and so on.

2. Use your own product keywords. When publishing information pictures, you should use these keywords as product names. The more product pictures you publish, the wider your keyword coverage, and the easier it is for customers to find you. . . . .

3. Focus on your first keyword. My first keyword is stainless steel. I can't search 10 times a day, and the focus is on information ranking. If the information ranks lower, I will modify the information type (price, price, ordinary) you posted in time. If you do it seriously, I guarantee that your product information ranks in the top six. If you don't believe me, you can search my keywords at any time, and the ranking is very accurate.

4. Add your keywords in time. Colleagues are not only your competitors, but also your mentor and friend. You should often go to the teacher's website to study and ask your customer service. How did you find you? Some of my keywords are learned and provided by customers. In short, let people without me and people with me do it. As you can see, among my peers, my products are the most comprehensive.

For example, if you send 50 messages (valuable), I suggest you resend one message for 20 minutes, so that your message can go ahead. The best retransmission time is 7: 30- 17: 45, and it is useless to retransmit at other times.

Ali stipulates that it can be reissued once every 24 hours, not all at once.

1, store construction should not be too simple, products must be rich, all with drawings. It is suggested that the store should be decorated, some products should be added, and pictures that can accurately describe the products should be used as much as possible. The pictures should be as beautiful and tidy as possible, and the information should be forwarded as much as possible every day. Then, add some contents in the company introduction to show the strength of your company, which will attract more guests.

2. With the help of members who communicate sincerely, see the advantages of the demand side's contact information, take the initiative to attack, contact more guests with this demand or potential demand, and seek business opportunities; 3, come to the forum more, look at the experience of many old members' posts before, I believe it will be of great help and can greatly shorten the time for your own exploration.

4. You must know the products of your factory, how deep the technology is, how to do market research, the trend of peers, the distribution of customer groups, the advantages and disadvantages of products, the production capacity of the factory, and the development trend of the industry ... all these will affect how to promote your products and what kind of business ideas to formulate.

Please be sure to resend the message every day. Many members failed to do so. I have seen hundreds of member stores and found that nearly 80% of them are the latest information released a month or even a few months ago! If this is not done well, his information must be quite backward, so it is not surprising that no one is looking for it.

6. Spend more time online every day. If a guest takes a fancy to your product and wants to contact you immediately, but you are not online and can only leave you a message, where is your opportunity? Just like when you go shopping and take a fancy to a product, only to find that the salesperson is not there, most people will leave with regret.

7, have the opportunity to participate in keyword bidding, so that you can stay in the top three in a month. You can also try to publish price information and rank high.

1. Respond to every inquiry with your heart, actively help everyone who needs help, and make friends with everyone who contacts you. Even if the business fails temporarily, the seeds of the next transaction are planted. A person you help today may be your client tomorrow; Friends who talk to you today are likely to give you a large bill tomorrow.

2. Carefully write the company introduction, plus the founder's experience, the company's growth, the company's competitive advantage with data and certificates, the competitive advantage in the industry, and the photos inspected by state leaders. To prove our super strength!

3. Careful ranking of business information. Re-publish product information in different periods, so that keywords can match products accurately, and applying for membership can rank information in advance. If you can't master the skills of information ranking skillfully, you can also open an online sales treasure to keep the ranking in the forefront forever. You can also apply for a gold booth and get exposure.

4. Carefully design Wangpu LOGO. A LOGO suitable for your own products and the style of Wangpu can make customers decide to buy in your Wangpu as soon as they see it.

5. Apply for a friendship link with your heart. Exchange friendship links with friends in the same industry, and realize a win-win situation between orders and friendship in the process.

6. Play the forum with your heart. You can post more posts, reply more and have in-depth exchanges with your peers in Alibaba Forum. You can also actively participate in various activities, meet business friends and gain exposure.

8. Publish recruitment information with your heart. Because of the recruitment of employees, it shows that our business is very good. You can also publicize your strength from the side.

9. Win-win with Alibaba. Write the address of your store in the business card, product description, company website, employee handbook and anywhere you can think of. Run your store like a physical store.