How to operate the affiliated institution?

What is the logic that a normal affiliated organization needs to establish?

First of all, affiliated institutions, whether online or offline, are all taught by one person or a group of people. This industry is essentially no different from those who run beauty salons or sell insurance, and they are all called service industry. This is the most basic orientation. If you have a vague sense of superiority because you are in the education industry, then you are really not suitable to be the manager of the franchise organization.

In fact, most institutions will starve to death because they have nothing to do, and a few institutions will have to make a living because they have to cook a dish that is rotten like shit, such as the scalp of a dead child with big maggots. Only a few organizations that choose to make hamburgers (simple, efficient, changeable and delicious) are truly qualified to talk about improvement and division.

This is the operational logic of Gantong Joining-first know what you want to do, then consider what advantages you have at present, whether this advantage can make you survive, and then consider whether you can survive only by your own advantages, and if not, how to solve the survival problem. Now go back and see if we can achieve our goal according to this method, and whether the people, money, materials and time we need can bear it. Finally, take action.

Here, I will give you a successful case of the operation of the affiliated organization, which is a popular inclusive children's ability training center in the market at present.

They think:

If you want to become a formal or relatively formal affiliated institution, in general, you need to solve the following problems:

1. How to let others know about you?

2. How to get people who know you to come over?

3. How to make people pay the bill?

4. How to turn book funds into profits?

This contributed to the birth of the basic framework-marketing and education management.

What marketing can solve is 1.2.3.

What educational administration can solve is 1.2.4.

Subdivided into four sections: market, telemarketing, surface marketing, teachers and academic management.

The market solved the first problem.

Electric pin solves the second problem.

Face pin solves the third problem.

The teacher solved the fourth problem.

How do newly-opened franchisees operate enrollment?

In the process of inclusive operation, enrollment is the highlight of each school. Today, I will share with you the general enrollment methods of the new school. ......

Specific method

1, write a complete parent handbook. In this manual, the general situation of the training, the background of the organizer, the concept of running a school, the characteristics of running a school, the teaching standards, the requirements for admission and so on are introduced in detail. If parents come to consult, send a copy.

2. Make some exhibition boards and put them outside for parents to check.

3. Print some colorful leaflets and distribute them among the surrounding communities and parents.

4. Make some banners and hang them on the main entrances and exits nearby and the main streets of the city.

Hang a banner in front of your house to attract everyone's attention.

6. You must attend school in full for two months.

7. Launch self-media and all-media matrix publicity, and integrate marketing of WeChat group and QQ group.

8, according to their own economic strength, selectively in some local channels for publicity.

9. Find a school teacher to cooperate.

10, assess enrollment, organize entrance examination, issue comprehensive evaluation academic report, attract students to sign up, and recruit students on a large scale.

Parental consultation

1, introducing teaching features.

2. Understand the situation of students.

3. Listen for three minutes.

4. The receptionist should be smiling, patient and meticulous, and sincerely promise.

5. Register students' names and related information.

6. Excavate demand, create pain points and provide solutions.

7, one foot into the door, sales into a single.

How do newly-opened affiliated institutions choose teachers?

Inclusive children's ability training center believes that excellent teachers must have the following professional qualities:

1. It is necessary to have a profound theoretical foundation. Nowadays, students love to delve into it and ask some "tricky" questions. Teachers should constantly improve their level if they want to answer them;

2. There must be effective teaching methods, that is, teachers should let students understand knowledge from different angles, not just stick to the traditional teaching mode;

The above contents are for reference only!

3. Be good at communicating with students and interacting with them. Traditional teachers don't consider students' feelings, but only focus on their own lectures. The so-called "cramming teaching" era has passed;

4. Be charming when giving lectures. Teachers who are very devoted to teaching can always make the classroom atmosphere "passionate" and the students are fascinated.

specific requirements

1, to attract students' attention and stimulate students' interest in learning in the fastest time;

2. We should be able to help students summarize and sort out the main points of knowledge in the shortest time and teach them how to do this most meaningful thing by themselves;

3. Be sure to pay attention to preparing lessons, and the teaching content should be very typical and original;

4. Pay attention to integrating theory with practice when giving lectures. This kind of classroom content is also very popular with students, injecting humor, jokes, knowledge and stories into learning. ......

5. In addition to daily teaching, it is necessary to communicate with parents in time so that parents can master their children's situation; Communicate with classmates often.

6. Telephone interview system, the main purpose is to feedback and understand what opinions and suggestions students and parents have on counseling, management and service. As long as the opinions are correct, the school will improve, and as long as the suggestions are reasonable, the school will adopt them, so as to understand the needs and develop better.

The above contents are for reference only!