The purpose and significance of college cold strokes

The purpose and significance of cold recruitment in colleges and universities: cold recruitment refers to winter vacation recruitment, usually part-time students in winter vacation. Recruitment is the work of human resource management, and the process includes recruitment advertisement, second interview and employment rotation.

Media advertisements for cold recruitment in colleges and universities: publishing and broadcasting recruitment information in newspapers, magazines or television, with a wide audience, generally receiving more application materials, and promoting corporate image. Through this channel, candidates are widely distributed, but senior talents rarely use this job search method, so it is more suitable for recruiting employees at the grass-roots and technical positions in the company.

At the same time, one disadvantage of this channel is that it is difficult to distinguish the authenticity of candidate information, and the human resources department needs to spend a lot of manpower and material resources in this regard.

The purpose of cold recruitment in colleges and universities:

(1) At present, the total supply of human resources in enterprises can't meet the overall task objectives of enterprises or positions (that is, the planned total business volume or planned total output), so it needs to be supplemented.

(2) the vacancy caused by the normal turnover of enterprises or all kinds of post-floating personnel.

(3) The possible demand for human resources caused by the change of production technology level or management mode of the enterprise or each post.

(4) Meet the needs of new planning or new business.

When the human resources of enterprises are absolutely or relatively insufficient, enterprises have many solutions. There are remedial measures to improve efficiency, such as extending employees' working hours or increasing workload, training or improving technology to improve employees' working efficiency, etc.