Why did Gome close down?

The main reasons for Gome's collapse are: too much market competition, internal management problems, problems in retail model and gaps in capital chain.

Too much market competition: With the intensification of market competition, Gome is facing more and more competitors, including online platforms such as JD.COM and Tmall, as well as physical retail giants such as Suning and Haier. This led to a sharp drop in Gome's sales revenue.

Internal management problems: There may be some problems in Gome's internal management, such as high-level corruption and personnel turnover, which may lead to an increase in operating costs and a decrease in efficiency.

There is a problem with the retail model: with the constant changes in consumer demand, Gome's retail model may no longer be able to meet consumer demand and attract consumers.

Capital chain gap: expansion and restructuring bring pressure. Gome may have a gap in the capital chain, and the expansion and restructuring will also bring pressure, leading to the closure of some stores.

Generally speaking, there are many reasons for the collapse of Gome, including market competition, internal management, retail model, capital chain and so on.

The development course of Gome

1 987 65438+1October1,Mr. Huang Guangyu opened Gome's first store in zhushikou Street. 1993, Gome unified the store name in Beijing as "Gome" for unified brand management. From 65438 to 0995, Gome adopted a standardized and reproducible household appliance chain business model, which was the first in China.

In 2004, Gome successfully listed in Hong Kong, and its development entered the fast lane. In 2009, it was selected as "the largest home appliance retail chain enterprise in China" in world record association, China. By June 30th, 20021year, there were 3,895 offline stores in Gome, covering more than 500 cities across the country, with more than 200 million members.

2011April, Gome's e-commerce website was fully launched. Gome took the lead in innovating the "B2C+ physical store" integrated e-commerce operation mode. In August of 20 16, Gome ranked 104 in "Top 500 Chinese Enterprises in 20 16". On September 7th, 20 19, China Business Federation and China National Business Information Center released the list of top 100 retailers in China in 20 18.

Reference to the above content: Baidu Encyclopedia-Gome