Who knows the specific information of Sibao Group?

C-BONS GROUP is an international group company registered in Hong Kong by Hong Kong industrialist Mr. Liang Liangsheng. It has many branches in China, Japan, Canada, France, Italy and other countries. The Chinese headquarters of Sibao Group is located in Wuhan City, Hubei Province. It entered mainland China in 1989 to develop its industry. It has now entered many business fields such as detergents, sanitary products, pharmaceuticals, real estate, hotels, beauty services, and film and television culture. It owns Shulei , Meitao, Fengying, Shunshuang, Jieting and other brands. It has established three production bases in Guangdong, Hubei and other places, and has a nationwide marketing network. In accordance with international standards of reasonable layout and advanced design, Sibao Group has invested nearly 1 billion yuan in building three major production bases in mainland China covering a total area of ??more than 600 acres: Sibao Guangzhou Chemical Industrial Park, Sibao Hubei Industrial City and Sibao. Baowuhan Industrial Park.

In 2007, Beiersdorf of Germany invested 317 million euros (equivalent to about 3.5 billion yuan) to purchase shares of Sibao Daily Chemicals 85, a subsidiary of Sibao International Group. Sibao Group stated that it is not worried that its brands will fade out of the market as a result. On the contrary, it will further strengthen.

Shulei, Meitao, Fengying and Shunshuang under the Sibao Group are all well-known toiletries brands, currently occupying 10% of the domestic market share. After the equity transfer, Sibao Group only holds 15 shares of Sibao Daily Chemicals. Sibao Group said that after cooperating with Bayer, these brands will only continue to grow stronger. The China headquarters and production base of Sibao Daily Chemicals will remain in Wuhan, and the company's senior management and marketing team will not change.

According to reports, Germany's Bayer currently specializes in skin care products in China, and Silk Bao Daily Chemicals specializes in shampoo and hair care products. Cooperation between the two parties can achieve complementarity; Sibao has more than 2,000 direct supply stores in China, and marketing With a mature network, coupled with Bayer's R&D technology and management experience, strong alliances can make Shulei and other brands even better.

After the equity transfer of Sibao Daily Chemical 85, Sibao Group will continue to adhere to the idea of ??diversified development and focus on the hygiene and household products industries. At the same time, they will work with Germany's Beiersdorf AG to develop Shulei and other four major brands, and strive to make Silk Power Daily Chemicals ranked second among domestic peers in the next 3-5 years.

The German company Beiersdorf revealed that "in the future, we will continue to increase investment in Hubei, mainly in Wuhan and Xiantao." While ensuring the expansion of daily chemical products, the company will consider looking for New breakthroughs, and sanitary products represented by Jieting and household products (such as air fresheners) will become the focus of the company.

Sibao Group entered mainland China in 1989 and set up its Chinese headquarters in Wuhan, Hubei Province. After nearly two decades of hard work, the company has developed into a diversified group company and successfully entered the detergent industry. It has six business areas: , sanitary products, pharmaceuticals, real estate, hotels, and culture. Among them, Sibao Daily Chemicals is its main business. It has now established three production bases in Guangdong and Hubei, of which Hubei accounts for two.

He explained that China's sanitary products and home furnishing industries still have a lot of room for development, so the company decided to invest more in these two areas. "In the future, the base of our new industry will also be located in Hubei."

Although the main business will change, Sibao Group said that by marrying Beiersdorf of Germany, we can achieve complementary advantages.* **Together with the four major brands of Dasibao Daily Chemicals, we strive to catch up with Unilever and take the second position within 3-5 years.

According to recent statistics from an authoritative survey company: Currently, in the domestic shampoo market, Procter & Gamble of the United States occupies 50% of the market share. Unilever ranked second, accounting for about 15; Sibao Group's shampoo brand ranked third, accounting for about 10.

“Only by joining forces can we accelerate our progress in catching up.” Yang Yong explained that although Silk Power has a complete terminal sales network, it is not as good as P&G and Unilever in terms of brand management. The latter is gradually expanding to second- and third-tier cities. Silk Bao urgently needs to learn from international giants and expand its brand.

The German company Beiersdorf has world-class R&D capabilities and brand operation experience. It has 225 products that occupy the first place in the global market, and "Nivea" is one of them. Yang Yong said that after many inspections, Sibao Group found that the other party has a complete brand management system and concept.

He gave an example. When the other party held a "Nivea House" event in Hamburg, they arranged the first bottle to the latest bottle together for everyone to appreciate and feel. "This concept of building a brand is what we lack most."

Sibao also revealed that although the goal has been established, the relevant specific plans are still being formulated. The company will first focus on developing the domestic market, and does not rule out relying on Beiersdorf's network to open up the international market.