Is Yiren’s original intention to sell products directly?

To determine whether it is direct selling, you need to judge based on the operation mode. Yiren's original intention is to sell products directly.

Direct selling is a product distribution model, while MLM is a customer-pulling model. The essential difference lies in whether profits are made by selling goods or by developing downlines.

Direct selling is a distribution model, which is divided into single-level direct selling and multi-level direct selling. Single-level direct selling means that the company recruits salesmen to sell products directly to users.

Multi-level direct selling is to form sales groups one by one to sell products to users. Obviously, Yiren’s original intention was this model.