Why do many companies distinguish between social recruitment and school recruitment when recruiting?

From my work experience, when recruiting, we must first clarify which target consumer groups we want to find the necessary talents. The characteristics of their targets are completely different, so separate recruitment is more conducive to identifying outstanding talents.

There are many companies that have very clear job positioning when recruiting, and the purpose of recruitment is also very clear. In the end, only a handful of recruitment resumes are collected based on the announcement of recruitment announcements. In the final analysis, it is forbidden to aim when publishing information. . Below I will analyze the characteristics of the three target groups involved in campus recruitment and social recruitment, which can be referred to when recruiting.

1. On campus

If you set your target group on campus, that is, recruit fresh graduates, then you must at least work hard to establish and maintain a relationship with your target university. Relevant, obtain the dynamics of college graduates in a timely manner, and take action first to ensure that the quality of fresh graduates recruited is high.

If the company's talent training management system and incentive system are relatively complete, the fresh graduates will be very recognized by the company after being cultivated and retained, and the satisfaction will be higher, but the chance of job-hopping in the early stage will generally be higher. high. Therefore, you need to be more precise when looking for college graduates. Whether you want those with relatively good academic performance, diligent and diligent in learning, or those who have served as student cadres and have very good test scores, you need to analyze and analyze them in advance.

2. Job seekers who have just graduated from college for 2-3 years

The main characteristics of this target group are those who have worked hard in society for two or three years and have experienced certain They have certain work experience, and their understanding of society and the company are generally not as rational and childish as those who have just graduated from college. Their career development is also Slowly established during exploration. Since they have not been involved in work for a long time, they are more flexible in various fields such as work and are easy to shape. At the same time, this target group is generally relatively stable and not easy to change jobs casually.

3. Job families 5-8 years after graduation

The biggest characteristic of this target group is that they have rich work experience and have a unique understanding of the industry in which they are specialized. He has a relatively stable career plan for his own position and will not easily accept other people's opinions. Once he is interviewed for a new position, he can quickly take up the job. However, the biggest shortcoming of this target group is that its expertise, consciousness, methods, etc. have been basically finalized, so that their scalability is relatively poor. This kind of people are very speculative when looking for a job, like to "negotiate prices" and are a bit "small-minded". Once they feel that the company is not suitable for them, they will choose to leave immediately.