How did the former roadside stall ofo bike-sharing disappear? The deposit disappeared with it?

I read a news recently that none of the affiliated companies of ofo bike-sharing have executable property, which shows that our deposit is basically hopeless. Who would have expected that this bicycle enjoyment giant, which was in full swing at that time, would end in a short time. Nearly160,000 people have not returned the deposit, and those who have returned the deposit are still complacent. If the deposit is not refunded, I don't know how many times I scolded ofo bike-sharing.

I used to be an early user of ofo bike-sharing, and the deposit in 99 yuan is non-refundable. At that time, I didn't pay attention to this company, and I thought ofo yellow car was quite cheap and convenient. Until the company has problems, I can't refund the deposit if I want to.

Although my deposit has not been refunded, I have probably calculated it, and it is not very bad. Because I rode every day, I got a monthly card and an annual card. At one time, there was a red envelope benefit in bike-sharing by taking ofo. Once I was lucky, 88 yuan was a red envelope. Speaking of which, no one else believes it. There are more than a dozen dollars, and there are also dozens of dollars in red envelopes, which also offset the expenses of the deposit, a monthly card and an annual card. It's a little far-fetched Let's talk about the company ofo bike-sharing first!

Speaking of ofo bike-sharing, we can't avoid his founder Dai Wei. After graduating from Peking University, Dai Wei went to teach in Qinghai. He finds it inconvenient to travel short distances, and he also likes riding a bike. He thinks this is a good entrepreneurial project. When I returned to Peking University for my master's degree, I co-founded ofo bike-sharing. At first, Xiao Huang was only allowed to ride a bike on campus.

With the heat of riding blown up, ofo bike-sharing also walked out of the campus with capital and put a lot of bicycles on the roadside. Everyone thought it was novel at that time. After all, most social bicycles have been eliminated now. They want to experience it after a long time without riding it, and then find it cheap and convenient.

In order to seize the market, ofo bike-sharing has given a lot of preferential treatment, with capital investment and subsidies to give users welfare. At that time, the bicycle market was very lively, and various capitals appeared in succession. It is said that there were hundreds of bicycle companies in the market at that time, and they all wanted to make money at this outlet.

The market that burns money by capital investment is doomed not to last long. The capital invested is to make money, and it is impossible to keep losing money to do business. When there was no capital willing to invest any more money, some small companies that were short of money closed down, and big companies that gradually liked cycling also began to close down, including what we called ofo bike-sharing.

How to finance ofo bike-sharing, which is short of money?

In order to continue to burn money for ofo bike-sharing, Dai Wei accepted investments from various capitals. Whether it is useful or useless to the company, as long as someone is willing to invest, they can accept it conditionally. Well-known companies such as Didi, Alibaba and Jingwei all have "one-vote veto power". Ma Hua Teng pointed out that ofo bike-sharing failed because of "one-vote veto". These enterprises are considering their own interests, want to do something that touches the interests of others, and directly "veto" with one vote. As a result, everyone is wrangling with each other, and there is nothing anyone can do.

In that case, why not sell it?

At first, David wanted to control the company by himself, but he found that he couldn't. Companies like Didi and Alibaba want to buy ofo bike-sharing, but Dai Wei is unwilling to sell it. It is said that Allen Zhu of Jinshajiang Venture Capital proposed the merger of ofo bike-sharing and mobike, which account for 95% of the whole market, and another Didi will be born soon. As a result, Dai Wei didn't want to lose control of ofo bike-sharing, so ofo bike-sharing has been struggling to support it.

If you miss this village, there will be no shop. Nobody wants to sell it.

Seeing that ofo bike-sharing was going bankrupt, Dai Wei found Didi and Ali. At that time, Didi received a small blue bicycle and launched its own bicycle brand, Green Orange, so it refused Dai Wei. Alibaba owns the control of the new company after the merger of Yonganxing and Harrow Bicycle, and also rejected Dai Wei.

However, Dai Wei still used ofo bike-sharing as collateral and borrowed 65.438+77 billion yuan from Alibaba to continue his life. The price of each bicycle is 654.38+065.438+02 yuan. Because ofo bike-sharing was sued for defaulting on the supplier's payment, users found it difficult to refund the deposit, which led to panic and collective refund of the deposit. Ofo bike-sharing declared bankruptcy without money. Because the deposit has not been effectively supervised, it has been used by ofo Huang Xiao in business operations, but our users have no idea that the deposit is far away from us!

Looking back now, Dai Wei, as a standard post-90s generation, lacks social experience. Suddenly, it is inevitable that startups will become giants in the bicycle industry. It is normal for such a big company to go bankrupt. If Dai Wei sells the company earlier and realizes his financial freedom, the deposit of our users may be gone.