Employment direction of communication major

Communication major has always been an enduring hot major with broad employment prospects.

There are many employment destinations for communication graduates. On the whole, the employment destinations of journalism and communication graduates at present mainly include the following categories:

( 1)? traditional media

At present, traditional paper media and radio and television media are the main bodies of China's media market, playing the mainstream role of "the mouthpiece of the masses and news propaganda", and are the preferred employment destinations for journalism graduates. There are various types of traditional media, and different traditional media have different requirements for talents.

1, newspaper

The powerful timeliness of electronic media forces newspaper media to give full play to the advantages of in-depth reporting and pay attention to investigative reporting and analytical reporting, thus putting forward more targeted requirements for candidates. For example, the news department of Economic Observer asked reporters: "Good news sensitivity and breakthrough ability, strong writing skills; Experience in macroeconomics and policy, regional economy and survey report is preferred. "

According to the degree of enterprise and the maturity of enterprise operation, newspapers can be simply divided into high-end party newspapers, organ newspapers, industry newspapers, newspaper groups with high brands and local metropolis newspapers.

2. Radio and television industry

According to the statistics of the Development Research Center of the State Administration of Radio, Film and Television, the annual growth rate of the number of radio and television employees in China is about 4%. It is estimated that in 20 10, the number of radio and television employees will increase by about 654.38+million compared with 2006. The work of radio and TV stations generally includes program director, reporter, host and producer. As the media with the largest market share, radio and television programs have strong sociality, which requires practitioners to go deep into all aspects of society, be familiar with the planning and production process of programs, have strong communication skills, and be good at communicating with listeners and audiences.

3. Periodical industry

Periodical media emphasize individuality, narrow market positioning and strong pertinence. Generally, journalists and editors are required to have both professional knowledge in a certain field and strong writing skills. Compared with 573 publishing houses and 1037 newspapers, China's periodical industry with 9,468 periodicals is undoubtedly a force to attract news communication talents. There are many kinds of periodicals in China, including natural science and technology 47 13, philosophy and social science 2339, comprehensive 479, culture and education 1 175 and literature and art 6 13. The prosperity and development of periodical industry needs to increase year by year. Current affairs, finance and fashion magazines are the mainstream of China magazine industry. This kind of magazine needs a group of journalists with professional knowledge background and editors with strong personal style for a long time, in order to form a magazine style and participate in market competition.

(2) New media

The "newness" of new media is mainly relative to traditional media, including online media and other new media (such as mobile newspaper, mobile TV, mobile TV, etc. ).

Compared with traditional media, new media based on digital technology and Internet technology is one of the most potential sunrise industries in the information age. According to China News, the market size of China's network economy is 33.6 billion yuan, and the large-scale comprehensive portals represented by Tencent, Netease, Sina, TOM and Sohu have now occupied 28% of China's network economy market share. With the continuous updating of technical means, online media is in the process of development and has great development potential. For this reason, the online media industry urgently needs a large number of creative talents who are familiar with media and network knowledge to open up the market, land on the beach in a far from saturated market, and build a "media carrier" in the future digital age. In addition, as a sunrise industry, the new media industry needs market experts to plan effective consumption, so talents in media management are also very popular.

(3) advertising companies

In the era of product homogeneity, the concept of brand competition is well known. In order to occupy an advantageous position in the competition, merchants have never been stingy with their investment in advertising. Therefore, the advertising industry is called one of the most "money" industries in 2 1 century. At present, this industry needs talents with professional knowledge of modern art, advertising, news and communication, talents with rich experience and skills in these professional fields, and practitioners with certain experience and connections in television, radio and newspapers. Newcomers with strong creative planning ability, good understanding of customer requirements, team spirit, enterprising spirit and quick thinking will soon stand out in this industry.

(4) Media research companies

The main business of media research companies is to provide in-depth media-related research and corresponding consulting services for government regulators, TV stations, radio stations, domestic and foreign advertisers, advertising companies and related institutions at all levels in China by using advanced research methods and qualitative and quantitative measurement methods. At present, CCTV-Sophomore Media Research Co., Ltd. (CVSC- Sophomore? MEDIA (CSM), which devotes itself to the market research of TV ratings and provides reliable and uninterrupted TV audience survey services for the media industry, has become the largest and most authoritative professional ratings survey company in China. With the development of the media industry in China, more and more media research companies appear, and media research talents become hot.