How to operate a logistics website

catalogue

Preface 3

1 government pr 3

2 Online promotion 3

3 offline promotion 3

1 Telemarketing 3

2 leaflet publicity 4

3 image advertising exchange 5

4 commercial advertisements

5 Soft Text Advertisement 5

6 SMS promotion 5

7 website content 5

Provide 4 information services 5

Preparations for promotion

Information to be provided by enterprise certified members 6

Industry elite price scheme 6

Brand recommended price scheme 6

Website advertising price scheme 7

Member discount 7

Website production 7

Software pricing scheme 7

Software price 7

after-sales service

order

56u88.com New Station was put into online test on September 3, 2008, and the basic technical work has come to an end, so it needs to be promoted immediately. The expected goal is to reach more than 1000 daily visits and more than 200 daily effective information within half a year. For the promotion work, it is mainly divided into four parts;

1 government public relations

Designate someone to be responsible. In the early stage, look for policies supported by governments at all levels, mainly development zones, municipal governments, provincial governments, transportation departments and various industry associations. According to the collected information, we should determine what we should do to meet the restrictions of various policies.

General Zhang and he are responsible for the specific implementation, and the implementation time is temporarily uncertain.

2 Online promotion

Online promotion mainly uses network means to promote 56u88.com, which mainly includes two aspects.

Post the company's publicity posts in major forums and post bars.

Contact major websites to exchange advertisements.

Recruit a promoter to take charge, and then determine after the personnel are in place.

3 offline promotion

Offline promotion mainly adopts traditional (telephone, leaflets, SMS) publicity and promotion methods to promote 56u88.com, which is mainly divided into seven aspects:

1 telephone promotion

According to the enterprise yellow pages, call each enterprise to publicize the function of the website. According to the calculation of 200 people per day and effective work for 25 days, one person can effectively promote 5000 enterprises in a month.

Customer service staff Wang Ting and Hu are tentatively responsible for the statistics of 4,700 enterprises, which will be implemented on September 22nd, using the company's mobile business phone and Internet phone.

Telephone promotion terms:

Hello! I'm from Vertical and Horizontal Logistics Network, and our website has been opened. Welcome to login. Mainly provide logistics and related services. Free registration can release the source of goods, vehicles and various related logistics information. At the same time, you can also check the information on our website. I hope our website can provide some services and help to your company.

2 leaflet publicity

According to Xi 'an's major wholesale markets and each merchant 1 leaflet, there are about 6,000 merchants in 27 markets, and it is estimated that 5,000 leaflets will be printed.

Printing 5,000 leaflets, with an estimated price of 0.035 yuan each, totaling 175 yuan, and 700 yuan is required for distribution;

Leaflet content:

3 image advertising exchange

In view of some current investment markets, contact the advertising exchange, establish publicity investment advertisements for them on our website, and establish some image publicity for us in their eye-catching markets.

The following five logistics markets are tentatively scheduled to contact He Liming in September 18 for 2 days;

Huaheng logistics center

Yihe logistics center

Shi Yao logistics center

Northwest logistics center

Dongcheng logistics center

4 commercial advertisements

Mainly used in newspapers, architectural advertisements, etc. Put in a certain amount of advertisements.

Recruit a planning copywriter to be responsible for it, and then determine it after the personnel are in place.

5 soft-text advertisement

Mainly contact various newspapers, television and other media, pay a certain fee, and do some soft-text propaganda articles.

Responsible for planning copywriting, and it will be decided after the personnel are in place.

6 SMS promotion

Mainly mobile and Unicom, for all mobile phone users, send simple publicity messages in groups.

Determine the short message content, send it by mobile, and implement it together according to the overall promotion plan;

7 website content

News and supply and demand information maintenance of the website;

Chen Ying is currently in charge of website news, publishing 5 news items every day;

Website supply and demand information: currently, 10 pieces of information are collected from other websites every day;

After September 22nd, 10 information department was contacted from He Liming to the logistics market, which provided information and gave it the right to use its website for life.

Provided four information services.

Information services provided

After the website is listed, it will gradually develop. We will develop various services, mainly for the logistics market, including membership services, logistics software services, computer assembly services, broadband installation services, website production services, industry elite publicity services, brand recommendation services, website advertising services, driver SMS services and talent recruitment services.

Preparations for promotion

In view of the above work, we need some preliminary preparations, specific implementation plans of various services, unified customer service numbers, unified SMS numbers, and specific staffing.

At present, there are two customer service staff for the contents of leaflets, the printing of leaflets and the preparation of telephones. At present, the company has a 300-pack 1000 business phone and an internet phone. There is also 186 yuan, which can support the work of two customer service staff. In the later stage, for new business personnel, 200 packages 1000 business telephone was adopted.

Service sales staff, it is expected to recruit 5 people, led by He Liming, to carry out sales work.

Various operation schemes:

Member service, industry elite publicity service, brand recommendation service, website advertising service, driver SMS service,

Logistics software services, website production services, computer assembly services, broadband installation services, talent recruitment services.

Information provided by enterprise certified members

Original and photocopy of business license, original and photocopy of business license, original and photocopy of ID card, all kinds of publicity materials and photos (brand recommendation, industry elite).

Industry elite price scheme

Remarks on location, quantity and price

Home 1 1000 yuan/month

Secondary Page 8 500 yuan/Month.

200 yuan/month is not limited after page turning.

Brand recommendation price scheme

Remarks on location, quantity and price

Home 1 800 yuan/Month

Secondary Page 8 500 yuan/Month.

200 yuan/month is not limited after page turning.

Website advertising price scheme

Remarks on location, quantity, size and price

Two big advertisements on the home page: 560*2002000 yuan/month.

8 Small advertisement: 290* 125 1500 yuan/month.

Two big advertisements on the secondary page: 560*200 1000 yuan/month news, logistics college, supply and demand.

Eight small advertisements on the secondary page: 290 *125,500 yuan/month news, logistics college, supply and demand.

Three-level page advertisements: two 560 * 200, 200 yuan/month information, supply and demand.

Three-level page, 8 small advertisements, 290* 12550 yuan/month, information, supply and demand.

The above price will be given as a one-time half annual fee 1 month, and a one-time payment 1 annual fee will be given for 3 months;

Member discount

Grade price service discount remarks

Gold medal 2500 yuan/year 0.6

Silver medal 1500 yuan/year 0.8

Ordinary to be determined 1

website making

Design grade price remarks

Including advanced 6000 yuan static page, dynamic product display and news.

Excluding advanced 3000 yuan static page, dynamic product display and news.

Intermediate 2000 yuan static page, dynamic product display

Ordinary 1000 yuan static page

Software price scheme

Software price

Online version

Basic server: 3,000 yuan

Basic customers (by sales department): 2 yuan 1500.

Every additional customer: 1000 yuan.

Software service fee: 1000 yuan/year.

Single processor version

Price: 1000 yuan

Maintenance fee: 500 yuan/year.

Note: There is no charge for the first year of service.

after service

Local customers: provide 1 time free on-site installation and 1 day intensive training. During the service period, telephone and online services can be provided for 5 days *8 hours. If additional door-to-door service is needed, the door-to-door service fee will be charged at 100 yuan/day.

Foreign customers: provide free network installation service. During the service period, you can provide telephone and Internet online services for 5 days *8 hours. If on-site installation or training is needed, the on-site service fee will be charged according to 200 yuan/day in Shaanxi Province after the customer bears the travel expenses (transportation and accommodation) of on-site personnel. Outside Shaanxi Province, the door-to-door service fee is charged according to 300 yuan/day.

All customers provide 1 year free technical service period. During the service period, free software upgrades and updates will be provided due to software problems. After the expiration of the service period, users can purchase the technical services of the software separately, and the service amount is 1 year, and the service is charged at 20% of the software price. On-site service provided outside the service period shall be charged at the above service price ×2.