Concentrate on developing advantageous industries and realize transformation and upgrading.

Changle gave full play to its advantages in resources and market, vigorously developed the jewelry industry, and achieved leap-forward development in just five years. Up to now, Changle China Gem City Market has been built and put into use, with an area of more than 500,000 square meters and 1.200 jewelry enterprises. The transaction volume increased from 10 billion yuan in 2007 to 40 billion yuan in 20 12. Changle jewelry industry has rapidly grown into a characteristic industrial cluster and become an influential jewelry industry base in China.

volcano

First, the development of Changle jewelry industry

The volcanic eruption of18 million years ago left Changle with more than 100 ancient volcanoes and produced rich, unique and well-known sapphires. Changle county is rich in sapphire resources, with a mining area of more than 450 square kilometers and reserves of billions of carats. It is one of the four largest sapphire mining areas in the world (Thailand, Sri Lanka, Australia and Changle, China). Compared with sapphires produced in other countries, Changle sapphire has the characteristics of deep blue color, large particle size, pure crystal, remarkable dichroism, picturesque gemstones, and many colored gems, and is favored by consumers at home and abroad. Therefore, Changle is praised as "Sapphire Capital of China" by the jewelry industry.

It has been more than 20 years since Changle discovered sapphire. In the late 1980s, the county party committee and government adopted the development policy of "a rising tide lifts all boats" to develop the local economy, which attracted jewelers from Thailand, Australia and Taiwan Province Province to gather in Changle to cooperate with local enterprises in mining, processing and trade. By the early 1990s, Changle had become an important source of international sapphire market.

From 65438 to 0993, the county party committee and the county government adjusted the industrial policy in time and set up a project to build a jewelry trading market-China Gem City, which effectively promoted the development of Changle jewelry industry. Up to now, Changle has formed a complete industrial chain from sapphire mining, gem processing, jewelry inlay processing to wholesale sales. There are more than 50,000 jewelry employees and more than 2,000 jewelry processing and sales enterprises in the county, with an annual processing capacity of tens of millions of carats, hundreds of millions of pieces of jewelry and hundreds of tons of gold. Become the largest sapphire and gold processing and trading center in China. 20 1 1 Changle was awarded the title of "Sapphire Capital of China" by China Mining Association.

China Gem City-Wanguo Jewelry Garden

China Gem City-Yikela International Gem Capital

Second, the main results

After nearly five years (2007 ~ 20 12) of unremitting efforts and development, Changle jewelry industry has flourished and gradually developed into a new economic growth point of Changle.

honour

1. Achieve sustainable development

Facing the non-renewable sapphire resources, Changle county party committee and government adjusted industrial policies in time. In 2002, it was decided to mine sapphire in the county in a planned and orderly way, and it was clearly stipulated that it would not be mined for at least 10 years. On 20 1 1 year, a comprehensive ban on mining was implemented, and large-scale exploration of sapphire mines in China was carried out. After the exploration is completed, a more scientific development plan will be made according to the existing reserves. By changing the concept of "small water flows forever" and making full use of this precious resource, the sustainable development of Changle jewelry industry can be realized.

2. Brand building has achieved remarkable results.

In recent years, we have taken building a high-end brand as a breakthrough, supported the jewelry industry as the secondary industry and cultivated it as the tertiary industry, and made every effort to promote the development of the jewelry industry to the high end. At present, more than 20 well-known brand enterprises at home and abroad, such as Mengjinyuan, Lantian and Jiafu, have been cultivated, and now they have 4 well-known trademarks in China, with a processing transaction volume exceeding 40 billion yuan. China Gem City has also been successively rated as "Top 100 National Competitive Markets", "Top 10 Brand Markets of Jewelry and Art in China", "Characteristic Industry Base of Jewelry and Jade Jewelry in China" and "National AAAA Tourist Attraction".

3. The market scale continues to expand.

Since 2007, Changle county party committee and county government have carried out large-scale expansion of China Growth Enterprise Market. After five years of reconstruction and expansion, the capacity of Changle jewelry market has been greatly improved, and the market business area has soared from 80 thousand square meters to nearly 500 thousand square meters. The number of jewelry enterprises in the market has increased from more than 200 to more than 1200, and the annual processing transaction volume has increased from more than 100 billion yuan to more than 40 billion yuan. Most enterprises in the market have set up branches or chain stores all over the country, among which Mengjinyuan Jewelry has more than 1600 chain stores. At the same time, the output value and tax revenue of the jewelry industry have increased substantially, which has contributed to Changle's economic take-off.

4. The service system has been continuously improved.

While strengthening services such as property management, quality inspection and security, combining with the market characteristics of Gem City and according to the needs of various jewelry enterprises, we will innovate the service concept and solve the problems encountered in the development of enterprises. For example, 20 10 cooperated with financial institutions to launch the "Lanbaoying" GEM pledge loan business to solve the financing problem of enterprises. 20 12 launched a consumer-oriented jewelry consumption loan business in conjunction with a number of financial institutions. According to statistics, in 20 1 1 year, various financial institutions lent hundreds of millions of yuan to the GEM market.

The road to the construction of China's jewelry and jade jewelry characteristic industrial base

Third, the specific ways to develop the jewelry industry.

1. Scientific planning and zoning construction

In order to meet the needs of the development of Changle jewelry industry, Changle county party committee and county government have made an overall plan for China Gem City market, which is divided into three areas: gem processing area, market trading area and comprehensive supporting area. After the completion of the construction of China Gem City, the total construction area will reach 2.6 million square meters, and the annual processing and trading volume will exceed 1000 billion yuan. It will become the largest and world-class international jewelry mall in China, the first AAAA-level jewelry tourist shopping city in China, and the city where Changle entertains, travels and shops all night.

2. Vigorously cultivate brands and enhance market competitiveness.

China Gem City is the only large-scale professional trading wholesale market with the title of "China" approved by the State Administration for Industry and Commerce. The market is characterized by sapphire, which brings together thousands of jewelry products such as diamonds, gold, silver, jade, jadeite, pearls, agates and crystals. With the increasingly fierce market competition, cultivating brands has become an important support for enterprises to enhance their core competitiveness. Changle government attaches great importance to brand building and has made important progress. From processing technology to product quality, from technological innovation to industrial upgrading, the market of China Gem City has undergone a great change from no brand to brand.

3. Hold festivals and expand publicity.

In order to further expand the popularity and influence of Changle jewelry industry, we insist on using gems as a medium to make friends. Since 2002, relying on the rich advantages of sapphire resources, 1 1 International Gem Festival has been held successively, and a platform for foreign exchange and cooperation has been established, which has effectively promoted industrial investment and market prosperity. More than a dozen media such as CCTV, Phoenix Satellite TV and People's Daily reported deeply on the development of jewelry industry in Changle County. From 20 1 1, in order to further enhance the scale and grade of the Gem Festival, we actively bid for the China (Changle) International Gem Expo to further promote the development of the jewelry industry and enhance the brand influence of Changle.

4. Improve the supporting facilities and provide enterprise services.

Set up Changle Inspection Station of the National Quality Supervision and Inspection Center for Gold, Jewelry and Diamond Products, identify 654.38 million pieces of jewelry annually, and strictly control the quality of jewelry; Set up Gem City Property Company, establish a perfect service system, and provide one-stop property services for the majority of jewelry enterprises in the market; The establishment of Sapphire Research Institute and the establishment of jewelry electronic trading information platform have taken the lead in exploring jewelry pledge loan business in the domestic jewelry industry, which has effectively promoted the upgrading of the jewelry industry. At present, hundreds of jewelry enterprises have launched e-commerce, with an annual transaction volume of several billion yuan.

China Gem City-Night View of Liwei International Jewelry Plaza

China Gem City-Shanghe International Gem City

Fourth, development planning.

Although the construction of Changle jewelry industry base has made some achievements, there are also some problems to be solved in the process of growth. For example, the degree of internationalization is not high enough and the construction of market culture needs to be strengthened. In the next five years, we will focus on the following aspects to seek breakthroughs.

1. Expand foreign exchanges

First of all, we should increase exchanges between trade associations, especially with China Insurance Association and local associations. Secondly, it is necessary to strengthen exchanges and cooperation with various jewelry industrial bases across the country and learn from the advanced experience and achievements of various industrial bases; Third, expand international exchanges and cooperation to provide more opportunities for the development of Changle jewelry industry.

2. Implement the talent strategy

Introduce universities and research institutes to visit Changle, connect enterprises, strengthen the contact between enterprises and universities and research institutions, and adopt various ways such as entrusted training, short-term training and personnel recruitment to build a good cooperation platform for Industry-University-Research.

3. Strengthen cultural construction

Changle has a profound historical and cultural background. Jiang Qi culture with the theme of "the origin of merchant culture, the squire began to fief" proves that Changle is the birthplace of China's commercial culture. Based on this, China traditional jade culture and western gem culture are organically integrated, which runs through the whole process of jewelry market development and forms a unique jewelry market cultural pattern. Supporting the construction of supermarkets, hotels, leisure food places and other facilities, do a good job in the construction of gem culture, create a strong gem culture atmosphere, and realize the integration of eating, living, traveling and purchasing.

4. Scientific planning and layout

Do a good job in the overall planning, detailed planning of each project and single building design scheme of China Gem City with high standards and high grade. Set up partitions reasonably to avoid duplication of functions. Planning and construction of special projects such as strange stones, calligraphy and painting, antiques, musical instruments and handicrafts, and supporting service areas such as hotels and restaurants.

5. Improve support services

Establish three centers and one company, namely testing center, tourist reception center, market service center and consulting company; Set up a "one-stop" service hall in China Gem City, and all departments and units closely related to the development of jewelry industry such as quality inspection, price, industry and commerce, finance and insurance will be stationed; Establish a jewelry appraisal agency to expand and strengthen the sapphire pledge loan business; Give play to the role of sapphire research institute and tackle key problems such as sapphire discoloration and new product development and design.

6. Promote brand building

Implement and promote the brand strategy to enhance the brand awareness of jewelry enterprises. By strengthening the protection of intellectual property rights, strengthening the publicity and popularization of intellectual property rights and related laws and regulations, it provides a good policy environment for enterprises to create famous brands. Focusing on improving the overall competitiveness of the industry, promoting the adjustment of industrial structure, we will focus on cultivating a number of leading enterprises with large scale and strong core competitiveness, so that these enterprises have high brands and competitiveness in domestic and foreign markets.

7. Combine development with tourism.

Formulate the overall tourism development plan of Changle volcano, hot springs and gem city, attract high-end, fashionable and advanced tourism concept developers to participate in the investment and development of tourist areas, and build Changle into a tourist destination for volcano tourism, gem shopping and leisure and holiday; Formulate preferential policies to attract travel agencies and tourists, and attract more tourists to travel, shop and spend their holidays in Changle.

China baoshicheng

The road to the construction of China's jewelry and jade jewelry characteristic industrial base