How to strengthen the marketing management of power supply stations

However, after the customer service center was dismantled, the functions and authorities of the power supply station have changed, and various risks have increased. How to avoid risks, strengthen management, and achieve the ultimate goal of the major marketing reform. This article discusses from four aspects how to strengthen the management of power supply stations under the large marketing system and comprehensively improve the comprehensive management level and power supply service quality of power supply stations.

1. Choosing a good power supply director is the key

Before the reform of the marketing system, Wulong Power Supply Company had a marketing department and 4 customer service centers and 10 suburban power supply stations. The power supply station operates under the direct leadership of its affiliated customer service center. After the big marketing reform, in accordance with the requirements of organizational flattening, the existing four customer service centers of the marketing department will be abolished at the company level and transformed into a marketing organizational structure of one large center (customer service center). The 10 suburban power supply stations will be replaced by one large center (customer service center). Directly managed by the center. As a team, we are responsible for business acceptance within the jurisdiction, low-voltage customer industry expansion and installation, electricity inspection, meter reading and charging, metering installation and disassembly, distribution network transportation inspection and repair, high-quality services, etc., becoming a special node in the large marketing system. In the marketing organizational structure, after the power supply station loses the territorial control of the original customer service center, the risk of irregularities will increase, and work coordination with the local government will be weakened.

Activate the employment mechanism and select and make good use of power supply strengths. The train runs fast because of the headband. The director of the grassroots power supply station is the main person responsible for standardized management. Selecting and making good use of the director of the grassroots power supply station is an important link in strengthening the management of the grassroots power supply station and implementing various goals and tasks. Therefore, if you choose a director well, you can lead a team well and serve the people well. To strengthen the construction of the team of grassroots power supply directors and select a group of rural power leaders who want to be responsible, capable of doing things, and achieve success, we should manage them from the source and focus on the grassroots power supply directors.

Insist on starting from strict selection and assessment, improve the qualification standards and job specifications for the position of power supply director, establish a complete selection and appointment mechanism, and use open recruitment, democratic selection and other methods to integrate leading ideas, pragmatic work, and Select outstanding talents with excellent skills and powerful management to the position of power supply director to enhance the overall effectiveness of the team leader team. We must do a good job in the performance appraisal management of power supply stations to ensure that rewards and punishments are clearly defined and fulfilled in a timely manner. This not only ensures that power supply directors can fully exercise their powers and enjoy the benefits they deserve, but also urges them to strictly perform their duties, forming a situation where the capable are promoted and the mediocre are demoted. A good pattern in which people make the best use of their talents.

2. Standardized operations are the foundation

Standardization construction is an important basic work of enterprise management. It plays an important role in improving corporate culture, optimizing work processes, and standardizing internal management. It is Promote lean management to achieve effective means of seeking safety from management, seeking benefits from management, and seeking development potential from management.

The work of grassroots power supply stations is the foothold and starting point of all work of power supply enterprises at all levels. Various contradictions and problems often appear in grassroots power supply stations. After the great marketing reform, due to the extension of management scope and the change of management model, the operation and management level of power supply stations is far from the high standard requirements of standardization and refinement. Therefore, strengthening and improving the standardized management of power supply stations is required by the situation, and it is also an inevitable requirement for power supply enterprises to maintain sustainable development.

To promote the construction of standardized power supply stations, we must insist on standards, control, supervision, inspection, records, and assessment for all work. With the standardization of data management, standardization of management work, professionalization of work organization, and normalization of high-quality services as carriers, we will strive to improve work processes, rules and regulations, strive to overcome development shortcomings, and strive to improve the quality of personnel to standardize the construction of power supply stations and the management level of power supply stations. be comprehensively improved.

Standardize data management. In line with the principle of cutting out the complex and simplifying, reducing responsibilities and increasing responsibilities, various materials, records and accounts of the power supply station are standardized, so that the recorded materials are standardized and unified, the recorded content is true and complete, and the management work is standardized. Comprehensively sorting out the work processes of power supply stations, increasing investment in software and hardware, and deepening the application of State Grid logos have laid a solid foundation for the establishment of standardized power supply stations; the operation organization has been professionalized.

Among them, for power supply stations with high single professional management level, a point-to-face creation method is adopted, and priority is given to key research and guidance as benchmark units. Eventually, a mature management experience or theory is formed and then promoted in a timely manner, gradually improving the overall standardization of the company's power supply stations. management level.