Job responsibilities of product manager

Responsibilities of Product Manager 15

In life, job responsibilities are becoming more and more important to people. Job responsibilities refer to the work content that a post needs to complete and the scope of responsibility that it should undertake. How to formulate job responsibilities? The following are the job responsibilities of product managers I have collected, hoping to help everyone.

Job responsibilities of product manager 1 job responsibilities:

1. Participate in the early product planning and conception, and improve the product concept;

2. Responsible for the project planning and management of APP products;

3. According to the product implementation effect and business development, formulate the interaction scheme, design the requirement document and prototype;

4. Continuously optimize product design, deeply explore user needs and enhance user experience;

5. Work closely with the technical team to promote product design, research and development, testing, release and system maintenance quickly and efficiently.

Requirements:

1. Bachelor degree or above, more than 2 years experience in designing mobile Internet and Internet products, and experience in designing and managing e-commerce platform and mobile software products is preferred; Those who can provide excellent mobile APP works are preferred.

2. Understand users, be proficient in interaction, pay attention to details and pursue perfection;

3. Excellent communication and expression skills, teamwork ability, ability to withstand greater pressure and strong execution ability;

4. Be familiar with the latest developments in the industry and have their own opinions on the key points of products, business and market;

5. Skillful use of PPT and other software;

6. Super learning ability and positive working attitude.

7. Excellent communication and cooperation skills, enthusiasm for work, innovative spirit, and ability to work under certain pressure.

Job responsibilities of product manager 2. Basic information

Title: Assistant Product Manager

Work code: XXXXX

Staffing standard: 1 person

Industry: Marketing Department

Direct supervisor: product manager

Analysis date: XXXXX

Second, the job responsibilities

1. Assist the product manager to make sales forecast and put forward future market analysis, direction and development plan (project feasibility analysis and marketing plan for new products);

2. Assist the product manager to make the new product listing plan and budget and supervise the implementation;

3. Assist the product manager to formulate the product marketing planning scheme and various promotion plans and supervise their implementation;

4. Responsible for writing product and corporate publicity copy;

5. Assist product manager to make market research plan and supervise its implementation (collection, research, analysis and feedback of market information);

6, responsible for regular or irregular feedback products, competitive products, consumers' first-line market information;

7. Review the application for promotion expenses, and supervise and inspect the expenses of various promotion activities (effectiveness and authenticity);

Third, the post relationship

Positions that can be directly promoted:

The work of the product manager and other assistant managers can be exchanged.

Fourth, the postal administration.

1, has the right to formulate and supervise the new product listing plan and budget.

2, supervise the implementation of the market research plan

3. Review, supervise and check the expenses of various promotional activities.

Verb (abbreviation for verb) working conditions and environment

This post belongs to light manual labor, with moderate temperature and humidity, no noise and dust pollution, and good lighting conditions.

Working time of intransitive verbs

This post implements the standard working hour system of 40 hours per week, which conforms to the overtime arrangement stipulated by law.

Responsibility of product manager 3 1. Daily tracking and observation of competitors' products and users, and regular analysis;

2. Responsible for product planning, business process design, functional design, product optimization, etc.

3. In-depth analysis of offline and online p2p credit competitors' products and promotion, timely investigation and monitoring;

4. Make product demand plan, conduct feasibility analysis and design, write product functional demand specification, and be responsible for demand tracking and control;

5. Formulate product business specifications, and sort out and improve product documents, business processes and related contents;

6. Analyze the characteristics of target market and target customers, design and develop targeted offline and online credit product strategies and promotion policies according to customer segmentation, promote product implementation and marketing guidance, and adjust and revise products.

7. Responsible for tracking, analyzing and mining rationalization requirements;

8. Establish product models such as pricing model and incentive model for offline and online credit products, and design and measure the products;

9. Responsible for user research, related research and concept testing, and form reports and prospects;

10. Cooperate with risk policy and approval department to monitor and optimize product policies.

Responsibility of product manager 4 1. Conduct market research and make a scientific and in-depth analysis of market demand and competitors.

2. Understand customer demand, forecast and analyze market potential.

3. Convert market demand into products, conduct new product research and development, and complete product design.

4. Be fully responsible for the management and coordination of the design, development, testing and online stage of new products.

5. Lead the overall planning of the company's website products, formulate and implement the main product line strategies, and manage the product life cycle.

6. Be responsible for organizing the overall planning of new products, including content construction, website layout and website structure planning.

7. Organize the interactive function, architecture design and detailed writing of e-commerce websites, and complete the product requirements.

8. Monitor and analyze the operation of online products, provide analysis reports, provide suggestions for the company's product strategic decision-making and put forward improvement suggestions for specific products.

9. Carry out product design, complete the final realization of product functions, and organize website function testing and maintenance management.

10. Organize the development of business models, conduct in-depth research on users, and be responsible for various operational indicators of products.

1 1, responsible for sorting out business data and training materials of related products and training pre-sales and after-sales personnel.

Responsibilities of product manager 5 1. Draw up the annual and monthly objectives, work plans and summaries of the department and submit them to the competent deputy general manager for approval;

2. The department manager has the right to allocate personnel within the department; The software department is unified as the department manager of the software department; Strictly abide by the company's various management systems, earnestly perform their duties, exercise the management power entrusted by the company, and put an end to all ultra vires events;

3. According to the development plan of the department, provide the training needs of the department staff to the Human Resources Department, assist the Human Resources Department to do the professional training of the department staff, and assist in organizing the business guidance and training of the department system analysts, senior programmers and programmers.

4. Design the internal transformation scheme of the department, organize the examination and approval of various technical standards of the department, compile and improve the software development process, organize internal system analysts, software engineers and programmers to conduct research, develop new products and projects, and continuously improve the market competitiveness of products;

5. Pay special attention to the summary analysis report of the project team of this department, conduct regular project analysis, sum up experience, find out existing problems, put forward opinions and suggestions for improvement, organize employees of this department to learn, and provide special analysis reports or comprehensive analysis data for the company's leadership decision-making.

Responsibility of product manager: 6 1, responsible for product planning, design and implementation of P2P platform financial terminals and group buying websites, and responsible for the results;

2. Complete market analysis and competitive product research, as well as some user interviews and data analysis;

3. From the user's point of view, pay attention to the product details, deeply understand the analysis requirements, and give the product plan;

4. Organize and analyze users' needs and feedback, and complete the planning and continuous improvement of client products;

5. Be responsible for cooperating with the technical team to advance the product progress and go online in a planned way.

Responsibility 7 of product manager is responsible for purchasing all kinds of office supplies, household appliances, labor hygiene products, vehicle materials, holiday gifts and physical welfare products.

1, according to the approved procurement plan, purchase goods on time and in quantity, and ask to shop around, reduce costs, handle affairs impartially and not seek personal gain.

2. Be responsible for the customization of company stationery, envelopes, business cards, business gifts and corporate image, and ensure the quality and time requirements.

3. Save the quality guarantee and warranty of the purchased goods, be responsible for the problems in use, () and contact the manufacturer to solve them.

4. Do a good job in the handover and acceptance of purchased goods, and provide legal and complete original invoices and attached technical specifications.

5. Sponsor or co-sponsor the project declaration and annual inspection, apply for various licenses from relevant government departments, and complete the examination and approval procedures and exit procedures.

6. Specifically handle the guest's accommodation arrangement, ticket purchase and farewell, as well as the logistics and general affairs support for the company's major activities and networking activities.

7, when necessary, as a temporary driver to complete the task of emergency vehicles.

8. Complete other tasks temporarily assigned by the Minister of Administration.

Responsibilities of product manager 8 1. Focus on the long-term and pay attention to the sustainable profit of enterprises-the basis of planning the sustainable development of products.

An excellent product manager should understand not only product management, but also strategic management. In this way, he can really analyze and study problems from the perspective of sustainable profitability and make positive efforts for the cultivation of the company's core competitiveness.

If he doesn't know the strategy of enterprise development and the rules of the game, his practice will become fragmented, new and old products will be contradictory in value orientation, and they will go their own way in brand identity and personality, thus eroding their brand value and even leading to a serious decline in corporate profit margins. For example, we have been making a database, and suddenly you want to be a handheld reader. The hardware has not been done, and the risk can be imagined.

2. Think from the customer's point of view, grasp the pulse of competition-plan and design a theme suitable for readers.

We can all talk about marketing, but in any case, there is an unavoidable subject, that is, customers. For product managers, it is their bounden responsibility to think from the customer's point of view.

Because, only by thinking from the customer's standpoint can we truly understand what customers need and what they don't need. The products that customers really like are "managed" by the product manager, not "sitting" in the office.

3. Starting from a complete product, constantly strengthen the product strength-look for product differences, constantly provide customers with new selling points. As a product manager, don't easily say "my product is cost-effective" to others. If you keep saying that, it's actually "I don't know marketing, I'm a big idiot".

What are you selling products for? Selling interest on the difference. In other words, the same product is sold differently, and it is not easy to reduce the price. Otherwise, these marketers have no meaning of existence. But this does not mean cheating, but jumping out of the small circle of "core products" and standing at the height of "complete products" to explore or enhance product benefits. For example: knowledge repository, CHKD repository.

However, then again, we must solve the optimization problem of the whole product. We must avoid unnecessary diversification and complexity and try our best to ensure the adaptability of products, not the so-called advanced nature.

4, to know how to choose, do a good job in product life cycle management-new product development, design, sales, there are a series of difficulties waiting, but to develop, there must be new products.

As product managers, we must keep this in mind. In the life cycle management of products, we should be brave enough to abandon abandoned products to ensure the rationalization of product structure. But as a product manager, you must have this kind of psychological preparation, be brave in taking responsibility, be brave in adhering to principles, and act according to the rules of the game. Don't distort the direction or lose principles because of personal interests.

However, this work is not easy to do. Especially in the face of sales staff, this is a war. The salesperson's idea is simple. They don't like you to develop too many new products, and they don't like you to eliminate old products. The reason is that the new products bring them trouble, but the old products bring them sales. They don't care whether this product is profitable or not, as long as it can be sold in this area, they will try to sell it. Once moved, it means moving his commission and bonus, and moving his "pocket". Of course, I am anxious with you. This is one of the reasons why many old products have been selling well, but new products have not been sold.

We must rely on the team to ensure the effectiveness of communication and coordination-communication is the key activity of the product manager. Well done, get twice the result with half the effort. Product managers often become "not people inside and outside" in enterprises. We should be aware of the above four responsibilities. But as a product manager, you must have good leadership and communication and coordination skills, and maintain good vertical and horizontal information exchange.

Many product managers have nothing to say about their work. However, it is precisely because of too much research work that the leadership coordination ability is seriously degraded, either blushing with fear or blushing with noise. Always go to an extreme. This is not good. Dare to tell the truth when meeting leaders; When you meet colleagues, you should dare to do things and try to keep communication smooth. In particular, the communication between the product manager and R&D personnel and sales personnel is likely to encounter bumps, so it is necessary to ensure one at this time.

Firm and kind, try to avoid tit-for-tat.

The best way to do this is to follow the process. Whether it is the development of new products or the maintenance of old products, whether it is the listing of products or the elimination of products, there must be clear processes and systems to operate. This will save you a lot of time and reduce a lot of unnecessary troubles.

Responsibilities of product manager 9 1. Market research: survey customer demand.

2. Requirement analysis: form MRD document. (market demand analysis document).

3. Product planning: according to market demand and share, plan product development route, design product business and service mode, and define relevant functional modules.

4. Product development: organize the development of related resources such as company development and track the development progress.

5. Product pricing: Product pricing will be carried out after product development is completed.

6. Product promotion: cooperate with the sales department for software promotion planning.

7. Daily product management: manage bugs and other issues in daily life.

Responsibilities of product manager: 10 1. In-depth study of P2P online lending industry, pay close attention to market trends and competing products, timely investigate, monitor and put forward product market demand and solutions;

2. Responsible for product planning, business process design, function design and product optimization of the company's P2P business;

3. Cooperate with R&D, operation and other product line teams to solve the problems in product operation and ensure the safety and stability of the system;

4. Analyze business data and continuously improve products.

5. Analyze the characteristics of target market and target customers, design and develop targeted offline and online credit product strategies and promotion policies according to customer segmentation, promote product implementation and marketing guidance, and adjust and revise products.

Responsibility of product manager 1 1 1. Assist and cooperate with the general manager to do the overall work of the company, and must be consistent with the general manager on major issues.

2. To sign relevant agreements, contracts, contracts and handle related matters on behalf of the company within the scope authorized by the general manager.

3. Implement the general manager's resolution, ensure the realization of business objectives, and complete the profit targets issued by the company in full and on time.

4. Implement the company's rules and regulations and business policies, and be responsible for issuing the company's work and indicators.

All actions should be responsible to the general manager and put the interests of the company first. At the same time, we should do a good job in ideological communication with subordinate employees, so that the interests of employees are consistent with the company.

6. It is necessary to have the qualities of active dedication, good communication, outstanding skills, wide knowledge and pioneering and innovative; And has the ability of leadership, planning, analysis and decision-making, and has a certain prestige in the company.

7. Create a good working environment, coordinate the relationship between superiors and subordinates, develop team spirit and give play to the leading role of business teams.

8. Win the respect and trust of customers through their professionalism, good image and language charm, improve the relationship with customers, expand new customer channels, and play a leading role in organizational planning and evaluation.

9. Lead all departments to do a good job and win the respect and admiration of all employees of the company.

10, responsible for formulating business management system, business management methods, material management system, defining business work standards, establishing business management network, and coordinating, guiding, scheduling, checking and assessing;

1 1. Actively complete other tasks assigned by the general manager.

educational training

Marketing, technology development and other related majors.

Technology and ability

Familiar with Word, Excel, Visio, Axure, Powerpoint and other related office software.

Strong data analysis ability.

Excellent communication skills and written expression skills.

Need team spirit, leadership and organizational skills.

At the same time, we should have rich enthusiasm for creating products and be careful when making products.

Responsibilities of product manager: 12 1, responsible for the introduction of department personnel and the management of performance appraisal of department personnel;

2. Formulate the internal transformation plan of the department, organize the examination and approval of various technical standards of the department, compile and improve the software development process, and organize the personnel of the department to conduct research and discussion;

3. Pay special attention to the summary analysis report of the project team of this department, conduct project analysis on a regular basis, sum up experience, find out existing problems, put forward opinions and suggestions for improvement, and provide special analysis reports or comprehensive analysis data for the decision-making of the company's leaders.

4. Organize the training, technical guidance and breakthrough of technical difficulties of personnel in this department;

5. Cooperate with the marketing department to provide necessary technical support for the marketing department;

6. In the demand investigation, cooperate with the project leader to conduct demand investigation and review the demand investigation report;

7. Organize the design and development work together with the project leader, and control the development progress;

8, responsible for the organization of software project testing, responsible for the quality of software products;

9. Control the quality, quantity and time of the project team's documents and organize review meetings;

10, check the daily and weekly reports of the staff under the department, and understand the working conditions and working conditions of the developers;

1 1, standardize the internal management of the department, improve the overall technical level of employees, grasp the direction of technological development, and make the direction of technological development conform to mainstream technologies;

12, warmly receive customers and properly handle customer complaints, complaints and emergencies;

13, treat subordinates as brothers and sisters, and give the greatest care in work and life.

Responsibilities of product manager: 13 1, responsible for product planning, design and product life cycle management of product line;

2. Manage the team, coordinate the internal relations of the product line and rationally allocate internal resources;

3. Based on the concept of user experience design, combined with user needs and product technical architecture, complete the conceptual design and prototype display of products/functions;

4. Before software development, complete the product requirement documents and function definitions delivered to the development and testing team, and cooperate with the user experience designer to complete detailed design documents such as visual design, user interface (UI) and interaction design;

5. Coordinate technical developers, track product development progress, and complete product development, testing, version management, review and release, product launch and other related work;

6. Cooperate with R&D team to supervise and ensure the reasonable structure, optimization scheme, resource implementation and project progress of product development;

7. Track the market effect and user feedback of online products, collect and actively explore improvement needs, continuously improve products according to business needs, and enhance user experience;

Responsibilities of product manager: 14 1. Responsible for daily follow-up observation of competitors' products and users, in-depth analysis of offline and online p2p credit competitors' products and promotion, regular analysis, timely investigation and monitoring;

2. Analyze the characteristics of target market and target customers, design and formulate targeted offline and online credit product strategies and promotion policies according to customer segmentation, promote product implementation and marketing guidance, and adjust and revise products;

3. Be responsible for tracking, analyzing and mining the rationalization of requirements, making product demand plans, conducting feasibility analysis and design, writing product functional requirements specifications, and tracking and controlling requirements;

4. Be responsible for formulating product business specifications, sorting out and improving product documents, business process design, functional design, product optimization, etc.

5. Establish product models such as pricing model and incentive model for offline and online credit products, and design and measure the products;

6, responsible for user research, related research and concept testing and form a report and outlook;

7. Be responsible for the training, publicity and preparation of relevant product documents before the product goes online, and complete the market feedback tracking after the product goes online;

8. Cooperate with risk policy and examination and approval department, and be responsible for monitoring and optimizing product policies.

Responsibilities of product manager: 15 1, responsible for product planning, business process design, function design and product optimization of P2B platform;

2. Make product demand plan, conduct feasibility analysis and design, write product functional demand specification, and be responsible for demand tracking and control;

3. Formulate product business specifications, and sort out and improve product documents, business processes and related contents;

4, responsible for the coordination and communication between departments, the implementation and promotion of product projects;

5, responsible for product case design, product training and product business consulting, development and other work support and cooperation;

6. Conduct daily follow-up observation on competitors' products and users, and make regular analysis.

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