How to make money by doing WeChat applet?

Wechat applet is essentially the same as developing an app by yourself, and how to make money is the same.

However, applets are different from applications. If you develop small programs when there is already a perfect app, most of them are extensions of the app. It depends on how your app is profitable and how to use small programs to provide users with extended services in WeChat.

When it comes to profit, there are only a few sources of income, B or C. You either make money from other companies or make money from other users. Another way is that if the applet is an extension of the App, you should bundle the applet with the App to see the profitability, and then look at the proportion of the applet in the whole profit ecology.

Generally speaking, stand-alone applets have several profit points:

1. For e-commerce, sell the goods yourself.

Including pure e-commerce and content e-commerce. As long as you have the ability to sell goods, you belong to this category. Profitability pleases your promotion and content quality, as well as product quality.

2. advertising.

Wechat and traffic owners who open applets can embed advertising profits in applets, which involves how to provide daily activities of applets and click-through rates of advertisements.

Another way of thinking is self-operated advertising, which is generally a small program provided by content, and then the advertisements of third-party advertisers other than Guangdiantong. You can refer to the form of tweet advertising on WeChat official account, which basically determines the cost of advertising according to the traffic and daily work of your applet.

Of course, in a small game like Jumping, you can think that every box you stay in is an advertising space, so advertising is not limited to tweets about products. The form of your applet also determines the form of your advertisement.

So use your imagination, as long as you provide services and have traffic, naturally someone is willing to pay for your services!

Some applets only need a micro signal, while bonus hunter's is more stable. I go to bonus hunter every day and spend an hour every day to earn tens of dollars, depending on the time, so I will go there quietly.

First of all, it depends on whether you have a main business. If you have a main business, you can use the leverage of WeChat applet to make it bigger and stronger. If you simply want to make money with small programs, you can only rely on advertising.

Shop mall applet

General store applet can drain offline stores, and its main functions are: distribution, grouping, spike, bargaining, red envelopes, coupons, lottery and other functions. Offline traffic and online precipitation drive a new round of community marketing.

Information release applet

Information release applet, generally based on the local market, including all walks of life. Profit points include: information release fee, information set-top fee, monthly fee, quarterly fee, annual fee, etc. For details, please refer to the small program: five-minute business school.

Tool applet

Provide free, convenient and fast applet tools for WeChat users. When the number of users reaches 1000, they can apply to become the traffic owner of WeChat applet, and the traffic owner can advertise for WeChat platform and earn the advertising fee of WeChat.

I'll give you an answer from a professional and technical point of view.

I am engaged in a career related to code. Recently, the company is developing a WeChat applet, and I have many feelings from design to implementation to online.

First, why is the WeChat applet so hot now?

I believe that it is well-founded to say that WeChat is the most widely used instant online communication software in China. Tencent has begun to step into a huge business empire with the help of social chat. The most important thing in social interaction is the internet.

Tens of millions of people are using software, which makes the popularization of information spread rapidly. For example,

This is a game I like very much in WeChat applet. Very decompression, deep routine. Like the jump that WeChat just came out, it is addictive, and then it starts to share, so that more people can understand and use it.

Second, the development cost is low and convenient.

As a professional program development, compared with APP, the development of WeChat applet is simply cheap, does not require too much investment, and the development cycle is fast. There are only design concepts you can't think of.

The picture above shows the WeChat web developer tool.

How to make money

This is not professional. Let me briefly say my opinion.

In my opinion, any service that involves making money can be classified as business.

The most important thing in doing business is that more people consume.

How to promote small programs and how to find suitable consumers are the first things that business people should think of.

Secondly, the small program is best to be clear at a glance. Don't let users know what they mean like various bank apps. They are simple and direct, and they will leave when they are finished.

Wechat applet, English name MiniProgram, is an application that can be used without downloading and installing. It realizes the dream that the application is within reach, and users can open the application by scanning or searching.

The operation of 1. applet is mainly driven by online and offline operation capabilities.

2. The QR code of the applet, and the applet code is one of the main promotion methods of the applet.

The applet code is used for graphic materials, leaflets and product packaging.

With the high recognition of applet code, offline and online advertising guidance will stay on applet code.

3. The ability to associate the menu, the convenience and experience of the applet, the mall function of the applet and the custom menu.

4. Ability to bind the official WeChat account The applet is bound to the official WeChat account, and different subjects can also be bound to each other. The information page of WeChat official account can display applets and become one of the main promotion channels of applets.

5. The ability to insert WeChat graphic applet can be directly inserted into WeChat graphic. This is the most important ability of small program operation.

We know that self-media e-commerce, or WeChat official account e-commerce, mainly promotes products through soft tweets, and then leads the transaction at the end of the text, which is one of the most important application means at present.

6 chat shows the ability of small programs. Wechat group is one of the main access traffic of small programs.

7 keyword promotion ability: each applet can bind 10 industry keywords, and WeChat is also paid for the promotion of internal keywords.

How to make money: 1. Develop small programs by yourself.

2. Social e-commerce

3. Content realization

You can definitely make money. 365 lines can make money. This theme has just been discovered. It is a small WeChat program that can answer questions and ask questions, all of which earn gold coins. It usually costs one yuan to answer a question. After the answer, they will review it, and the general review will pass quickly. After this money, you can withdraw it within your limit. Answering questions in your spare time every day is not only for entertainment, but also for making a little money. Ha ha ha ha ha ha ha ha ha ha ha ha ha!

Not much to say, directly on Qian Qian's record.

Collect production costs, post-operation and so on.

Small program distribution mall, put your own products on it, customers can place orders directly through small programs.

The main purpose of the applet is to serve as the entrance and tool for the brand to connect users. Up to now, there are several kinds of liquidation channels.

Interactive game type, after a certain amount is obtained through small programs and games, the recharge props are realized.

Tool mall type, focusing on product sales and developing members, realizing funds.

Platform application, mainly based on member management and content interaction, is realized by the official advertiser traffic of small programs.

Wechat applet plays an increasingly important role in online business and traffic acquisition of merchants. However, if you want to empower yourself with small programs, it is not enough to sell goods. You can also use it to communicate with customers and answer questions in time. This requires access to the applet customer service message function.

After the applet is connected to the customer service system, the customer service system can realize all-round dynamic monitoring, management and service tracking for visitors who enter the applet interface, easily grasp the needs of visitors, and carry out characteristic marketing according to their needs.

What are the benefits to the enterprise?

Let customers be closer to the enterprise, and let customers continue to pay attention to the value of the enterprise.

Interested in following me to learn more.