How to do a good job in career planning as a new media person

No matter what job you do, you will be asked, "What is your career plan"?

And 75% of people will say that they have no plans for the future temporarily, and have not thought about their future direction carefully, but a good career plan will make the interviewer sit up and take notice of you, and at the same time, they are very clear about their future development direction.

If you don't have a clear career plan at present, I hope my next sharing will help you.

Let me take my own professional new media operation as an example.

Planning is more important than the plan itself.

Reasonable planning can help you find your way quickly.

I will answer how to make an excellent career plan from four points.

1. Career prospects

Since WeChat WeChat official account opened the door to new media in 212, new media operations have emerged since then. At present, the new media mainly include WeChat public platform, Weibo, Today Headline, Baidu Baijia, Little Information, Daily Express, Sohu, Netease, Big Fish, Tik Tok, Aauto Quicker, Microvision and other short video platforms.

the rapid development of new media is inseparable from the popularity of smart phones.

recent statistics show that the smartphone penetration rate in China is 69%, ranking 15th in the world.

More and more people like to use mobile phones to get news information and entertainment.

this is about the new media operation, which includes editing content.

Many companies are also following the trend, and new media operation has almost become the standard for companies, so there is a big talent gap.

The salary usually starts at 4-5K (first-tier cities)

You can check it on the recruitment website.

2. Personal analysis

You need to know your own strengths and weaknesses

For example, the advantage is that you have a friend from the same industry, who is very powerful and can help you solve many problems, and has strong data analysis skills.

the disadvantage is that the copywriting ability is slightly weak.

Mastered skills

Know ps, pr, Ai, Ae and other skills that are helpful to the post.

3. Opportunities and challenges

Opportunities are that the new media industry is still on the rise. Keeping up with the trend means taking a step ahead of others. Major platforms attach great importance to their own platforms, and only with content can they grasp the traffic, which is what Internet companies want most.

With opportunities, there will be challenges, and there will be many problems when a new profession comes into being. For example, employees' abilities are different, and the later it will be a process of survival of the fittest. If you don't improve your comprehensive ability, you will only be eliminated.

4. Goal

Simply put, do you want to achieve an annual salary of 15, yuan in two years, or do you want to be the company's new media operation director.

or choose to start a business.

to achieve the goal of salary increase, professional level must be improved.

If you want to be the director of new media operation, you need to have management ability, lead the team and be responsible for the effect. This requires you to learn management related knowledge.

Of course, a career plan has short-term and long-term features.

finally, make a plan according to the goal.

you need to have what ability to achieve your goal, so you need to improve and make up that ability, and what efforts you need to make.

if you are repeating yesterday's work every day, you are a worker in an office building.