The difference between Heineken Star Silver and Heineken

Taste and flavor, raw materials and brewing technology, market positioning and consumer groups.

1. Taste and flavor: The taste of Heineken Silver is more relaxed and smooth, without the rich fat fragrance of Heineken Normal Edition. This difference makes Heineken easier to drink and gives people a refreshing feeling. Heineken beer, on the other hand, takes its unique snakehead as the raw material, tastes smooth and mellow, and does not contain bitterness and spicy, providing consumers with a classic and deeply loved beer experience.

2. Raw materials and brewing technology: Heineken uses unique Heineken A- yeast and pure natural raw materials, and ensures the high quality of beer through 28-day slow brewing process in the tank. This special selection of raw materials and brewing technology has brought a unique taste and flavor to Heineken. In contrast, Heineken's brewing materials and technology are equally excellent, but the specific details may be different from Heineken Star Silver, resulting in different beer characteristics.

3. Market Positioning and Consumer Groups: Heineken Star Silver, as a new product launched in the first anniversary of the cooperation between China Resources Snow Beer and Heineken, is mainly positioned in the high-end beer market for young people. The taste is fresh and the flavor is unique, which caters to the taste preference of young consumers. As a world-famous brand, Heineken beer has a broader market positioning, covering consumer groups of different ages and tastes.