Qi Shuai after-sales service and brand value

Recently, China Qi Shuai Electric introduced Italian candy technology and formally reached a cooperation agreement with Italy Kadi (Jinling) Group and Qi Shuai Electric. With their help, a complete set of Italian imported production lines was built, which greatly improved the production efficiency. In order to manufacture high-quality washing machines, Italian companies also provide relevant technical support. Qi Shuai strives for innovation, actively researches and develops, and constantly adds more value to its own brand.

Established in 2003, Ningbo Qi Shuai Electric Appliance Co., Ltd. is a medium-sized enterprise specializing in the manufacture and sales of R&D and household washing machines. Ningbo, the home appliance capital located on the south bank of Hangzhou Bay Bridge, is a professional manufacturer and seller of washing machines. It has four production bases, covering an area of more than 500 mu and a building area of more than 500,000 square meters. It has five most advanced production lines and inspection lines in China, with 3,000 employees and an annual production capacity of more than 5 million sets. It is one of the largest washing machine production bases in the world. It is also the pioneer and leader of colorful washing machines, leading the development and direction of product innovation in the whole industry.

In 20 14, Qi Shuai drum washing machine production base was formally established, and the imported German drum washing machine production line has an annual production capacity of 800,000 sets. The formal production of drum washing machine will inject new vitality into the future development of Qi Shuai. The company has two independent brands, Qi Shuai and Mount Fuji, and two strategic cooperation brands, Wanbao and Happiness for a long time. The scale of production and sales is in a leading position among private washing machine enterprises, and it has developed into the top five enterprises in China washing machine manufacturing industry.

Qi Shuai brand is a fast-growing professional washing machine manufacturer and the leading brand of private automatic washing machines! Brand slogan: Qi Shuai, the pioneer and leader of colorful washing machines! Brand personality is innovation, youth and fashion. By continuously developing healthy, comfortable, environmentally friendly, energy-saving, safe and convenient household products, we will provide consumers with a newer and better life consumption experience and let hundreds of millions of families enjoy a better and more convenient life.

Professional washing machine positioning requires Qi Shuai to lay out multiple industries in the washing machine industry, from semi-automatic washing machines to fully automatic washing machines to drum washing machines, and Qi Shuai has a complete washing machine product line; From inner barrel stamping to box injection molding, from independent production of control panel to complete machine assembly, Qi Shuai has a complete supporting industrial chain of washing machines; From water inlet detection to drainage detection, from program detection to reliability detection, Qi Shuai has formed a complete quality inspection system; At the beginning of 20 14, the company invested heavily in building a national energy consumption testing laboratory, which has a complete set of national energy consumption testing equipment and can issue authoritative national energy consumption experimental testing reports.

With accurate enterprise positioning, excellent product quality and good reputation, Qi Shuai has quickly become a leading enterprise in the private washing machine industry. The company and its products have successively won the famous brand products in Zhejiang Province, quality trustworthy products, well-known brands in China consumer market, patent demonstration enterprises in Zhejiang Province, AAA international quality credit rating, ISO900 1 international quality system certification, national compulsory CCC certification, EU ce certification, national CQC certification and CIAA certification of national antibacterial materials and products industry association. And with the power, Konka, Changhong, Kadi and other domestic and foreign home appliance giants reached a long-term OEM strategic cooperation.

Qi Shuai currently has nearly 65,438+0,000 agents and nearly 30,000 terminal distribution outlets. Qi Shuai's products can be found in all areas where washing machines are sold in urban markets. In 20 14, Qi Shuai will enter the primary and secondary markets through cooperation with KA channels such as Suning and online channels such as Tmall and JD.COM. Qi Shuai adheres to the road of brand development, develops large-scale advertising production of doorways, outdoors and walls all over the country offline, and establishes extensive cooperation with authoritative network institutions such as China Household Electrical Appliances Network, Aiken Household Electrical Appliances Network, Wan Wei Household Electrical Appliances Network and HC Network online.

20 10, Qi Shuai invested heavily in cooperation with chinese basketball association and became the official sponsor of CBA league. 20 12, Qi Shuai signed a contract with Chen Hao to become the image spokesperson of Qi Shuai; 20 14, the company successfully joined hands with "sweet song queen" Yang Yuying and Yang Yuying to endorse Qi Shuai washing machine, explaining "the beauty of dazzling colors". Yang Yuying's sweet temperament is highly compatible with the characteristics of "colorful washing machine", and the two complement each other, perfectly presenting colorful washing machines with "beauty" as the core, and opening the "Yu" era of strange and handsome washing machines? . In addition, Qi Shuai once again broadcast the image advertisement of Qi Shuai in the prime time of CCTV first-line channel. With the help of CCTV's in-depth brand communication and promotion, Qi Shuai's brand value will be brought to millions of families in China, and the pace of Qi Shuai's development from a strong brand in the industry to a well-known brand in China will be accelerated.

A perfect after-sales service system is an important barrier to protect the interests of consumers in Qi Shuai. In addition to abiding by the existing national quality warranty policy, Qi Shuai has also established its own after-sales service guarantee system. In 20 13, Qi Shuai decided to start the long-planned "1.3.7 worry-free service commitment" project to further consolidate after-sales service, enhance the core competitiveness of enterprises and set a new service standard for washing machine industry.

In addition to the promise of 1.3.7 worry-free service, Qi Shuai has also invested in introducing a CRM customer management system, and continuously increased the development of after-sales service network and system management. After years of painstaking efforts, Qi Shuai enterprises now have a nationwide sales network, spare parts warehouses and resident after-sales service directors and regional service specialists. Up to now, Qi Shuai has established 4,500 after-sales service centers all over the country, effectively achieving the basic goal of "where products are sold and where after-sales service is tracked". At the same time, Qi Shuai also laid out the sales areas that have not yet started in advance.

In addition to focusing on innovative research and development to improve product quality, Qi Shuai is also improving the after-sales service system of enterprises, so that consumers can not only buy with confidence, but also use with confidence. On Qi Shuai official website, you can find the warranty period, warranty provisions and other terms of the product, and also provide information on service outlets to support online message consultation services. Want to know more product information, you can search Qi Shuai official website to find out.

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