Reflections after reading entrepreneurial books

Reflections on Reading Entrepreneurship Books 1

"Seven Habits of Highly Effective People"

I used this name, but actually the name of the book I read was not this, although it was Same book. The English name of this book is "The Seven Habits of Highly Effective People - Restoring the Character Ethic". I read the first translation published by Sanlian Bookstore in 1996. The Chinese name is "A Date with Success - Comprehensive Development of Yourself" ", is actually the same book as "Seven Habits of Highly Effective People" published later by China Youth Publishing House, and even the translator is the same person.

This is my first impression after reading it. It seems that the fragrance of wine is also afraid of deep alleys, and the name should not be too vulgar. The publishing industry in Western countries does have a way of naming names, which is suspenseful and to the point. .

This book summarizes the seven habits, in fact, it should be said to be seven creeds, which are not only valuable to highly effective people, but also seven creeds for self-cultivation in life. A good book, but not as good as I imagined. Maybe it’s because, although the seven tenets mentioned in the book are indeed very essential and correct principles of life, the actual process of mastering and integrating them into your own beliefs is much more complicated than the methods mentioned in the book. Although the book The importance of these creeds is repeatedly discussed in the book. In fact, the understanding and recognition of these requires continuous exploration and reflection in life. Moreover, I am not ashamed to say that I have been exposed to and thought about every tenet in it. The summary of my previous thoughts has already touched on almost every point of the Seven Habits. Therefore, this book has not been able to give me new inspiration or special feelings.

Life, understanding and continuous improvement of the external world are based on one's own concepts. People are born with subjective glasses, and as the years go by, the degree becomes deeper and deeper; and true success , not opportunism, but success based on inner strength. Therefore, if you want to grow and find real success, you need to constantly cultivate yourself, lighten the prescription of your glasses, and find the most common ground between the world, society, and self-worth. The seven habits mentioned in the book are: control yourself, establish goals, grasp key points, benefit others and yourself, put yourself in their shoes, brainstorm ideas, and develop balanced development. It is a process from dependence to independence to interdependence, and also from personal success to interpersonal relationships. successful process. In fact, in my opinion, this is also a question from thinking to skills. One-sided pursuit of the former will lead to becoming a monk or a philosopher, while one-sided pursuit of the latter will only be a sign of hypocrisy. Skills without ideas will only be a forced performance, not a development. The power from within.

Although this book did not shock me, it confirmed some of my ideas and gave me some additional gains, but it cannot be regarded as making my ideas more systematic, because, although the book I drew a picture, but I feel that, in essence, these seven habits can only be seven habits and cannot become a system.

Scattered gains are recorded as follows:

1. People’s pursuit of knowledge has a “door of change that opens from within.” Unless you open your heart and abandon your old ideas, no one can Can open the door for you;

2. Excellence is not a single action, but a habit. ——Aristotle

3. There are three values ??in life: experience value; creation value; attitude value.

4. Love is a verb, not a feeling. (Don’t say there is no love anymore, say whether you want love or not subjectively).

5. Words and behaviors that shirk responsibility will strengthen the identification of fatalism, and the speaker will brainwash himself.

6. Working hard and getting involved in matters within the "scope of concern" can gradually expand the "scope of influence", making the scope of influence closer to the scope of concern, and the feeling of powerlessness will gradually decrease.

7. There are three types of problems faced in life: problems that can be directly controlled, change one's behavior to eliminate the problem; problems that can be controlled indirectly, exert influence to eliminate the problem; problems that are powerless, accept the problem with a smile .

8. The reason is that I am not trying to stand out or ignore other people’s reactions, but I am more sensitive and rational, and I am not affected by appearances to analyze the reality and grasp the crux of the problem.

9. Don’t be afraid of making mistakes, just be afraid of not correcting them.

10. Through the process of setting goals, you can clarify your thoughts and gather the strength to move forward.

11. Use principles as the focus of life to guide actions. Actions will in turn deepen your understanding of principles and the power of persistence.

12. Mental rehearsal, simulating reactions in various situations in your mind, will help form practical habits.

13. Write a family mission statement, involve the whole family, pay equal attention to the process and the results, strengthen the communication of the whole family, and adhere to the same goal together.

14. With full trust and authorization, teaching subordinates to improve their abilities will be more time-consuming at first than completing the work themselves, but it is definitely worth it.

15. The authorizer must do it for the purpose of management, not for effect; the principle of authorization cannot be changed, but the authority can vary from person to person. Full trust in authorization requires a clear understanding of these things: expected results, norms that should be observed, available resources, attribution of responsibilities, and clear rewards and punishments.

16. Time management: Choose goals, arrange progress, and adjust day by day.

17. The foundation of good interpersonal relationships is self-control and self-knowledge. Only when you understand yourself can you know how to measure yourself. The most important thing to maintain friendship between people is not words or actions, but nature.

18. What can increase the deposit in your emotional account is courtesy, honesty, kindness and trustworthiness. This is the basis for being trusted.

19. Six ways to increase emotional savings: understand others, pay attention to small details, keep promises, be honest (clarify expectations), be sincere and honest, and be brave in apologizing (not being diligent in apologizing).

20. Problems may be an opportunity to increase emotional savings.

21. Expressing yourself is not about bragging, but about expressing your opinions based on your understanding of others, and sometimes even changing your original intention. Because in the process of understanding others, you also gain new insights.

22. Three levels of communication: self-defense, mutual respect, and brainstorming.

23. Self-cultivation includes four aspects: body, spirit, mind, and dealing with others, whether it is an individual or a team. Review of Entrepreneurship Books Part 2

"The Tipping Point: How to Create an Epidemic"

The outbreak of an epidemic requires three conditions: people's behavior of spreading the infectious agent, the infectious agent itself, and the function of the infectious agent. environment required for action.

When an epidemic breaks out, it loses its balance. It breaks out because something changes, one or two or maybe three of the conditions change.

Similarly, there are three laws for the outbreak of fashion trends:

The law of individual characters (The Law of the Few), the law of stickiness factor (Stickiness Factor) and the law of environmental power (Power of Context).

1. The law of individual characters is this: among these special characters, someone is aware of the fashion trend, and then through social relationships and active efforts, coupled with his own enthusiasm and personal charm, he will "sh-- The message about "puppy" shoes spread, just like the likes of Guyton Dugas and Nathan Williams spread the HIV virus.

2. The law of adhesion tells us that there are some special ways to make an infectious message stay in people’s memory; as long as some relatively simple modifications are made in the wording and delivery of the message, it will Can produce huge results and influence.

3. The law of environmental power holds that people are more sensitive to their surrounding environment than they appear.

The principles and power of these three laws will be introduced one by one below:

1. The laws of individual characters-connectors, experts and salesmen. a. What are the requirements to become a liaison officer? The first and most obvious criterion is that the connector knows a lot of people. They are the kind of people who know everyone. Everyone knows someone like this. There are people in every walk of life who have extraordinary ability to make friends. These people are connectors. Celebrities are often connectors, and you can check their Weibo followers. The characteristic of a liaison officer is that he is involved in many different fields and ends up connecting all these fields together.

If you have a friend who has changed jobs N times, each time in a different industry or field, or has many interests and hobbies, and is willing to participate in various community activities, then he is a liaison.

b. The key to experts is that they do not passively collect information. What makes them unique is that once they discover this method, they want to spread it.

A typical example of an expert is: @ Internet that thing on Weibo

Experts know the inside story and have the ability to spread information quickly orally. But what sets experts apart is not that they have so much inside information, but the way they spread the word, in very detailed and specific ways.

The fact that one helps others for the sake of doing so attracts a great deal of attention to the expert.

The expert may not know as many people as the contact person, so he does not have as much original information dissemination ability as the latter. But a contact person may recommend a hotel in Los Angeles to 10 friends, and only 5 people will take his recommendation. An insider might recommend this hotel in Los Angeles to five friends and make the introduction compelling, and all five would accept his recommendation. This is where the different personality traits of the two types of people come into play. However, they all have the ability to initiate a wave of word-of-mouth information. An expert is not a person who is good at persuasion. He is not the kind of person who forces others into difficulty. Experts are the real information brokers, they are sharing information and communicating with people. But to start a social trend, you have to convince some people to do something.

Many IT men are experts like this. They recommend various new hardware and software to their friends. I once told N friends how to jailbreak an iPhone and how many software and emails can be installed after jailbreaking. After my instigation, nearly 10 people escaped from prison one after another.

c. What makes a smart and capable salesperson unique is that they can give adequate and high-quality answers to the negative opinions usually raised by customers. There is often something powerful, contagious, and irresistible about a salesman. The power of this thing transcends the power of his words and makes people who meet him willing to agree with his point of view. That might be his vigor, his enthusiasm, his charm, his cuteness.

d. In the social epidemic, experts are databases. They provide information to everyone. Connectors are the social glue: they post information and spread it. But there is also a specialized group of people - salesmen - who have the ability to persuade people if they don't believe the rumor, and these people, like the other two types, are crucial in starting a wave of word-of-mouth information.

Since there are some special people in society who can initiate popular trends, our task is to find these special people.

2. The law of adhesion factors:

The specific factor for the success of a message lies in its "adhesion". Is a piece of news—or a meal, or a movie, or a product—memorable? Is it memorable enough to create upheaval and inspire people to take action?

Nowadays, millions of websites have been established on the Internet. Cable TV can usually receive more than N50 channels. If you glance at the contents of magazines in a bookstore, you will find that there are hundreds of magazines published every week and every month. There are thousands of magazines filled with advertisements and information.

In the advertising industry, this information overload is known as the "message" problem, which makes it increasingly difficult for any one message to stick. Because none of us can remember most of the information we hear, see, or read. The information age has made the adhesion of information a difficult problem. There's always a simple way to package information that makes it irresistible, given the right circumstances. Our task is to find this packaging method.

Weibo is filled with countless topics every day, many of which go unanswered. However, major events like the death of Steve Jobs have high adhesion, so a large number of people comment and forward them.

3. Law of environmental power

Epidemic trends are closely related to the conditions, time, place and other circumstances of their occurrence. The significance of the law of environmental power is that we are not just sensitive to changes in the environment, but extremely sensitive.

The "broken windows" theory proves this point well. If a window is broken and no one comes to repair it after a long time, pedestrians will infer that this is a place that no one cares about and no one manages. Soon, more windows will be broken. Then anarchy began to spread from this building to the adjacent streets.

Tipping points in the environment are things we can change: we can repair broken windows, we can wash dirt off the walls, we can reduce the crime rate.

4. Diffusion model and summary

The most famous diffusion study by sociologists is the study of Bruce Ryan and Neil Gross in Greene, Iowa in the 1930s. County conducted an analysis of corn hybrid seeds.

New corn seeds were introduced in 1928 and were in every way better than the seeds farmers had used decades earlier. But farmers didn't accept it all at once. By 1932 and 1933, only a few of the 259 farmers studied by Bruce Ryan had begun experimenting with the new seeds. By 1934, 16 people had joined. In 1935, 21 more people joined, then 36 more, and then suddenly more people joined in the following year, first 61, then 46, 36, 14, and 3, until all 259 farmers joined in 1941. On new seeds. In the language of diffusion research, the few people who first began to try to use hybrid seeds in the early 1930s were called "innovators", people who were bold and adventurous. Those who are influenced by them a little later are called "early adopters." They are the concept leaders among the group. They are thoughtful and respected. They watch and analyze what those innovators do before they start to imitate them. The large numbers of farmers who followed in 1936, 1937 and 1938 were called the "early majority" and the "late majority". They had to think carefully and doubt everything. They would not do anything without the first attempts of respected farmers. They accepted the seeds, which ultimately affected those "laggards," the most traditional and conservative group of people who never saw the urgent need for change. If we graphically represent this process, it's exactly like a trend curve - it starts slowly, slowly climbs ("early adopters" start trying the seeds), and then rises suddenly (most farmers start to follow suit), and eventually slow down (those "laggards" join in sparsely).

The information here, the new seeds, is very contagious and attractive. After all, a farmer who has experienced spring planting and autumn harvest can see for himself how new seeds are superior to old ones. It’s hard to imagine that such an innovation would fail.

There is a huge difference between those who originate fashions and ideas and the majority of people who ultimately accept others' initiative. These two groups may be connected to each other on the continuum of oral information transmission, but they do not communicate particularly well with each other. Innovators and early adopters are visionaries who want revolutionary changes to differentiate themselves qualitatively from their competitors. They will buy brand new technology without hesitation, even if the technology has yet to be perfected, quality has yet to be proven, or if prices are likely to fall in the future.

They own their own small company. They are just starting out and dare to take greater risks.

In contrast, the "early majority" owns large companies. They must consider how changes will fit into their companies' complex landscape and relationships with suppliers and wholesalers. “If the goal of visionaries is to seek big breakthroughs, then the goal of doers is to achieve partial improvement—a gradual, measurable, predictable and assured process,” Moore wrote. , "If they are going to install a new product, they want to know the results of others trying it. In their vocabulary, risk-taking is a derogatory word and does not mean opportunity or excitement at all, just a waste of time and money. If necessary, they They will take risks, but they will first set up a safety net, and then carefully avoid the dangerous shoal.”

Let me give a personal example to illustrate this theory, even in Alibaba. There are also colleagues who never use Taobao and Alipay and only want to go to physical stores for transactions. These people are "laggards."

Similarly, there is also a small group of geeks in our company. Twitter, Weibo, and Zhihu all started using them during the internal testing period and promoted them to the "early majority" like me.

The problem of distance and gaps can be overcome through the use of internal reforms and innovations. They are translators: converting highly specialized ideas and information into language that the general public can understand. Innovators try new things, and then people who are equivalent to experts or middlemen or salesmen notice and imitate them, making things more acceptable to people in mainstream society.

This is the first experience summarized in the book "Detonating the Pop". If you want to start a popular trend, you must concentrate your limited resources on key aspects and focus on these three types of people. Others are irrelevant.

If we want to create a trend, whether it is a certain brand of shoes, a certain behavior or a certain software, we must hire what we call contactors, experts and salesmen. , that is to say, he must find someone or some method to transform the innovator's intention into language that we ordinary people can understand.

Set off a trend in which the originator plays the role of relay switcher, the middleman between the innovator and others. If this task is done well, they can modify, exaggerate and co-opt the avant-garde ideas of youth culture and make them acceptable to the majority. They can play the role of contact person, expert and salesperson at the same time. Review of Entrepreneurship Books Chapter 3

"Discover Your Talent"

The book I want to talk about today is "Discover" by the influential educator and TED speaker Ken Robinson. Your gifts - talents and passions make for a happy life."

When I first saw the title of the book, I thought it was a rather "chicken soup" book. I thought it was just about finding the characteristics you are good at and making the most of it in work and life.

But after flipping through it, I found that it contained many philosophical and psychological thoughts, as well as some scientific analysis methods and tools for self-understanding, so I decided to read it carefully.

If you have found your talent, use it with enthusiasm and live a happy life, then congratulations.

However, the situation of most people is probably that they spend their entire lives searching for their place, defining success through worldly standards, and even have no chance to understand what their talents are. Then this book may give you some inspiration.

Speaking of which, I am working on a brand new project recently, which is aimed at a more vertically segmented group of people, so I have the opportunity to deeply observe the target users, which is different from the massive users of the dragnet I was working on before. In the past, the concept of "user" was more like the curves and bar charts of the data platform to me, but now "user" is a person who can be touched with flesh and blood.

Each of them is so unique. Many of them use all their passion to do things in fields that I have never even imagined, which I may never have the opportunity to come into contact with if I am not in this industry. , this touched me very much, and I once again felt that the world is really big, but how small and ignorant I am.

If there is something "unique" about my target users, I think it is probably that they all have talents, and they follow their own hearts and work hard to discover and use their talents, and they love it so much. Just what you are doing.

What exactly is happiness? Maybe it's because no matter how twists and turns the plot of the story is, in the end, the protagonists all followed their hearts and became the kind of people they wanted to be. Review of Entrepreneurship Books Chapter 4

This is "Inject Your Heart" by Schultz, the founder of Starbucks. The article tells the story of the protagonist from having entrepreneurial awareness to discovering Starbucks, joining Starbucks, and developing Starbucks. All processes are described in detail in terms of psychology and action. It is a very good book that can provide guidance and encouragement to entrepreneurs.

Starbucks initially only sold finished coffee beans in bags. The name was not coined by Schulz. It was the brand of the employer where Schulz first entered the coffee industry. Schulz later left this employer. , established his own coffee beverage company. A few years later, unexpectedly his old employer wanted to sell his company, so Schultz acquired Starbucks. Because "Starbucks" was more well-known to the public and the name was easier to remember, he changed it to "Starbucks". "Starbucks" replaced the name of the original company and promoted it to the world, becoming a household name. The whole process has gone through hardships. According to Schultz's records, Starbucks' success is mainly attributed to the following aspects:

1. The protagonist's sincere love for coffee and his determination to promote coffee culture to various regions belief. Schultz first came into contact with the industry during a business trip to Seattle, where he happened to meet a store specializing in coffee roasting and sales. The store was owned by three partners who had a wealth of knowledge about coffee. After two meetings, Schultz felt that this was what he had always wanted, so he spent a year repeatedly convincing his partners to let him join, so he gave up his high-paying job in New York and left his parents. I came to Seattle with my wife and started my coffee career. This year, when he was about 30 years old, he learned systematic coffee identification and roasting knowledge at the store at that time, but his business opinions were not completely consistent with his partners. Later, during a business trip to Italy, Schultz saw many romantic and casual coffee shops that specialized in selling coffee drinks. He suddenly realized that this was a very good model and hoped to introduce this model into cooperative stores. However, the employer objected and eventually terminated the cooperation on the grounds of inconsistent business styles. But Schultz was not discouraged. Instead, he hoped to create his own company and introduce the Italian coffee model to the United States. He firmly believed that this was a big business. He began to raise funds from everywhere and introduced the coffee business model to the bourgeoisie. He sold his ideas to most entrepreneurs in Seattle, but the funds were still not available. At the last moment, at the largest store in Seattle at the time, Funds were raised from investors, and other investments followed. However, in the first four years, there was no profit. Instead, it needed to continuously increase investment due to expansion. Shareholders discussed this a lot. But Schultz firmly believed that this was a good business and would eventually pay off. He repeatedly explained it to shareholders and insisted on his approach. The store began to turn a profit in the sixth year and finally breathed a sigh of relief. This process went through a lot of blows, disappointments and sufferings. Schulz devoted his time and energy and was often too busy to rest and take care of his family. However, he did not give up. After he determined what he wanted to do, he did everything he could to achieve it. Complete, full of optimism, and always guiding the team forward like a spiritual mentor. I think this is the most important factor in Starbucks' success.

2. Starbucks continues to explore high-quality requirements for products and business models.

Starbucks insists on selling the best coffee and providing customers with a comfortable and casual coffee-tasting environment. This requirement guides Starbucks to choose and purchase the best coffee beans, continuously improve the technology of roasting coffee, constantly research new coffee flavors, improve packaging, improve the store environment, etc. This is a company that is unwilling to stick to tradition. It is a company that constantly pursues innovation and aims to keep up with the times. It is precisely with this goal in mind that Starbucks employees will never find ways to save costs on the products themselves, use shoddy goods, or purchase substandard coffee beans, etc., even when the company is in the most difficult circumstances and even faces losses. We are also determined to provide customers with first-class coffee. This belief has helped Starbucks retain customers and win reputation.

3. The management’s talent, vision, preparedness for rainy days, and strong support from investors. From its inception to its listing, Starbucks has attracted many loyal and like-minded employees. In the early stage, it was the grassroots employees of "Tiantian" who founded Tiantian together with Schultz. They followed Schulz, worked hard, and regarded the company as a part of their lives. Finally, some employees who pursued progress became senior managers of the company. Some were forced to retire because they could not keep up with the pace of enterprises. When the company has developed to a certain stage, in order to meet demand, Starbucks has also parachuted in a group of senior managers from the outside world. Most of them have experience in well-known or large enterprises and have achieved extraordinary achievements. They are good at management and Those who promote stores, those who have successful entrepreneurial experience in chain operations, those who manage and operate funds, and those who recruit and appoint people, all kinds of talents are exerting their abilities in their respective positions. Schultz gave their maximum authority. Therefore, a large part of Starbucks' success is attributed to people and teams. This cannot but be said that Schultz is a person with leadership skills. He can recruit and retain talents. This is the success of a leader.

There are many factors for the success of Starbucks. As many books or motivational speeches say, success requires the right time, place and people, ability and luck. The factors for success are indeed a combination of many factors, but I I believe that the most important thing is always the founder’s personal talent, whether it is vision, knowledge, ambition, or moral character. In addition, he also needs to have a clear direction and a firm belief. With these, external promotion and Help is effective and it is possible to achieve something successful.