The corporate culture of Tianwei Baobian (Hefei) Transformer Co., Ltd.

The origin of the title "Tianwei" is firstly based on the "Modern Chinese Dictionary". One of the meanings of the word "Tian" means "position at the top", and one of the meanings of the word "Wei" means " "The power displayed that can make people awe", here specifically refers to "power", "prestige" and "prestige". Secondly, according to "Cihai", one of the meanings of the word "Tianwei" refers to "divine power, magical power". Therefore, the name of our group company is "Tianwei", which is a continuation of the ambition of "manufacturing the best transformers in China". It has two meanings: one is to aspire to be a leading enterprise in the transformer industry; "to serve the country based on industry and create "World Brand"; secondly, we are determined to carry forward the Tianwei spirit of "confidence, self-improvement, and pursuit of excellence", to be a cultural enterprise, and regard corporate culture as the soul of the enterprise and the root of vitality and source of power for the enterprise's sustainable prosperity and development. The magical power of corporate culture builds a world-renowned electrical group.

1. Core philosophy of the group company (1) Tianwei values: serve the country based on industry and create a world brand. Definition of Tianwei values: Tianwei values ??are the common ideals of Tianwei people and why Tianwei Group is Fundamental thinking about existence. Under the situation of global economic integration and internationalization of market competition, Tianwei people stand at the height of the world economic pattern, and based on the dialectical relationship of "first the nation, then the world", we assess the situation and think innovatively. , seize the future, and lose no time in determining the value positioning of Tianwei Group as "serving the country based on industry and creating a world brand." The new value positioning gives Tianwei Group greater room for development and higher-level pursuits. Serve the country based on industry. That is to say, Tianwei people always regard developing enterprises and serving the country as their ideals and the foundation of society. They always regard promoting the great rejuvenation of the Chinese nation as their own responsibility, and they strive to forge ahead with unswerving determination. Create a world brand. That is to say, Tianwei people always insist on taking "advancing with the times, scientific development, and independent innovation" as the core idea of ??the development strategy, so that the Tianwei brand continues to surpass and sublimate, so as to improve product performance, technological content, and quality. The quality, manufacturing process and service have all reached world-class levels. (2) Tianwei Vision: Create a global famous enterprise and establish a century-old Tianwei Vision. Tianwei Vision Definition: Tianwei Vision is the long-term goal and the highest program for Tianwei people to develop their enterprises. Tianwei Group’s entrepreneurial journey of decades of hard work, decades of independent development, decades of unremitting struggle, and decades of striving for change has created the broad mind, long-term vision, forward-thinking consciousness and ambition of Tianwei people. On the issue of enterprise development, Tianwei people must not only make Tianwei Group a "real national team" forever, but also aspire to become a "world-renowned electrical group"; not only must grasp the current growth and expansion, but also plan for the future lasting prosperity. "Creating a global famous enterprise and building a century-old Tianwei" has naturally become the long-term goal and the highest program of Tianwei people to develop the enterprise. (3) Tianwei Philosophy: Cultivate talents first, then build the enterprise. Interpretation of Tianwei Philosophy: Tianwei Philosophy is the rational thinking of Tianwei people towards making Tianwei Group stronger and bigger. In understanding and handling the relationship between "people and enterprises" and "talents and enterprise development", Tianwei Group unswervingly adheres to the dialectical view of "cultivating talents first, and then developing enterprises". Enterprise competition is ultimately a competition for talents. “The only way to develop an enterprise is to win people.” Talent is the most precious thing in the world, and it is the most active, active and decisive factor among productivity factors. In the opportunities and challenges brought about by economic globalization, whoever has talents will have unremitting motivation for development, whoever has strong competitiveness and market initiative, and whoever has real wealth. "Cultivate talents first, then build the enterprise" means to put the cultivation of talents at the top of all the work of Tianwei Group and implement a comprehensive talent strategy: based on the principle of "having both ability and political integrity, moral character first", both cultivating and cultivating talents Senior management talents who can control the market economy, cope with complex situations, understand business, and are good at management; also cultivate senior scientific and technological talents who are knowledgeable, good at research, capable of innovation, and have international leading levels; and also cultivate and cultivate senior scientific and technological talents who understand technology, are good at operation, and are skilled in technology. Superb high-level skilled personnel. As long as an enterprise cultivates these multi-level and multi-type innovative talent teams, it can maintain its long-term prosperity and development. (4) Tianwei spirit: self-confidence, self-improvement, and pursuit of excellence. Definition of Tianwei spirit: Tianwei spirit is the soul and spiritual pillar of Tianwei people’s continuous innovation and enterprising spirit.

Decades of hard work and overcoming difficulties have made "confidence, self-improvement, and pursuit of excellence" deeply engraved in the hearts of Tianwei people. Self-confidence and self-improvement: being unafraid of difficulties and risks, having a strong will, never turning back, and having the determination and courage to overcome all difficulties and dare to win; being ambitious, broad-minded, striving to be the first, and having the ability and ambition to create a first-class enterprise ; It means seeking truth as the root, seeking change as the foundation, advancing with the times, independent innovation, and having the courage and talent to continuously invest in new entrepreneurship and development. The pursuit of excellence means never being satisfied with the status quo and always taking achievements as the starting point for continued progress; it means daring to deny oneself, surpass oneself, forge ahead with determination, create first-class achievements, and always do today's work better than the past. Not moving forward means falling behind. This is the unswerving belief of generations of Tianwei employees.

2. Group Company Extension Concept (1) Tianwei Purpose: Taking employees as the foundation of Tianwei, culture as the soul of Tianwei, brand as the shape of Tianwei, and market as the foundation of Tianwei life. Definition of Tianwei Purpose: Tianwei Purpose is the action plan for how Tianwei people realize Tianwei values. From the perspective of dialectical thinking, Tianwei's purpose firmly grasps the principles of management and grasps the four fundamental issues of enterprise management. Each aspect has its profound connotation. "Taking employees as the foundation of Tianwei" is the first support of Tianwei Group's "double support". The key to the success or failure of an enterprise lies in people, the relationship between people and the enterprise. "Rely on employees wholeheartedly to run the business"; "Cherish and care for employees more"; "Cultivate a high-quality and innovative workforce"; "As long as they have certain knowledge and skills and are able to perform creative work, they will strive to make positive contributions to the enterprise. , are the talents Tianwei needs." These aspects are the best interpretation of "employees are the foundation of Tianwei". "Culture is the soul of God's power." It contains the second support of Tianwei Group’s “double support”. The unique Tianwei corporate culture is the core competitiveness of Tianwei Group, the root of vitality and source of power for the sustainable development of Tianwei Group, and the relationship between culture and enterprise. "Independent innovation" is the core idea of ??Tianwei's corporate culture and the main line of Tianwei's innovation culture. Only by firmly establishing the idea of ??independent innovation can we further highlight the charm of the soul of Tianwei's corporate culture, support Tianwei's development and lead Tianwei's future. "The brand is the form of God's power." Tianwei brand is a concentrated reflection of the strong intangible assets accumulated by Tianwei Group in the medium and long term over decades. Brand image is the corporate image and the relationship between the brand and the company. To strengthen the Tianwei brand and enhance the corporate image, we must rely on independent innovation and hard work to build the five eternal foundations of excellent quality, advanced technology, exquisite craftsmanship, satisfactory service and abundant talents that support the Tianwei brand. "The market is the destiny of God." If an enterprise is a ship, the market is the sea in which enterprises can sail and fight. The sea can carry a boat and also capsize it. This is why it is said that the market is the destiny of God. It is the relationship between the market and enterprises. We must understand the laws of the market, grasp the pulse of the market, and actively create the market, so that we can ride the wind and waves in the business sea and reach the other side of victory. (2) Tianwei’s social responsibility: represent the interests of the nation, enhance social welfare, realize the value of life, and promote knowledge, harmony, and creation. Definition of Tianwei social responsibility: Tianwei social responsibility is the unremitting pursuit of Tianwei people based on society and giving back to society. "Representing national interests", for Tianwei Group, the most fundamental thing is to develop Tianwei and strengthen Tianwei. This is the valuable contribution that every Tianwei employee has made in his/her position for the revitalization of the nation and economic and social progress. Create and give. "Promoting social welfare" is Tianwei Group's solemn commitment to assume social responsibilities at a high level, such as law-abiding operations and responsibility for employees, while also paying attention to and maintaining the environment and making broad contributions to social development. Commitments and public declarations. "Realize the value of life" means that Tianwei Group adheres to the idea of ????all-round development of employees. By building a talent development environment, improving talent growth mechanisms, and providing development space, every Tianwei employee can find their own suitable position and realize their own life. value. "First-class knowledge, first-class harmony, first-class creation" is the solemn oath of Tianwei employees to build Tianwei and develop Tianwei. Specifically: on the basis of forming a comprehensive understanding of Tianwei Group's long-term goals, development strategies, business philosophy, and corporate culture, all Tianwei employees work together to unite, unite, and achieve success. Create a bright future for Tianwei Group’s sustainable development and permanent prosperity.

(3) Tianwei's talent concept: competition recognizes talents, and everyone makes the best use of their talents. Tianwei's talent concept interpretation: Tianwei's talent concept is one of the basic rules for the success of Tianwei people's management. ?What are the talents that companies need? Tianwei Group believes that as long as they have certain knowledge or skills, can perform creative work, and strive to make positive contributions to the construction of material civilization, political civilization, and spiritual civilization of the enterprise, they are all talents that the enterprise needs. Under the new situation of building a moderately prosperous society in an all-round way, how should Tianwei Group embody the importance, training, use, cohesion and motivation of talents? "Competition recognizes talents and everyone makes the best use of their talents" fundamentally answers these questions. Market competition, in the final analysis, is the competition of talents. Talent is the most valuable asset of an enterprise. In order to achieve the grand goal of "serving the country based on industry and building a world brand", Tianwei Group must regard talent strategy as the top priority of corporate development strategy, establish and improve a competition mechanism for outstanding talents to stand out and fully display their talents, and clearly establish a respect for talents, The banner of valuing talents, loving talents, and nurturing talents creates a good atmosphere in the company where everyone shows their talents and gives full play to their talents, and creates a good image in society of valuing talents and attracting talents. (4) Tianwei’s Quality Concept: Build excellent character and create the best products. Tianwei’s Quality Concept Definition: Tianwei’s Quality Concept is the second basic rule for the success of Tianwei people’s management. Tianwei people regard quality as the life of the enterprise. The core of Tianwei's quality concept is that "character determines products." Because from product processing and manufacturing to after-sales service, from design technology to business management, every job and every link is inseparable from people. Quality issues, including product quality, service quality, and work quality, are ultimately human issues. To build excellent character is to educate Tianwei employees to strive to: be selfless to society, be honest and law-abiding; be persistent and striving for career, be innovative and enterprising; be striving for excellence and be diligent and dedicated to work; be civilized, courteous, united and cooperative with colleagues; Family, respect the old and love the young, be harmonious, diligent and thrifty. To create the best products is to ensure that all products produced and sold by Tianwei Group can achieve: advanced technology, excellent manufacturing, safe and reliable, reasonable price, and user satisfaction. Only by cultivating excellent characters can we create the best products. (5) Tianwei service concept: customer satisfaction, dedication and sincerity. Tianwei service concept interpretation: Tianwei service concept is the third basic rule for the success of Tianwei people's management. Tianwei Group introduces the concept of "product life cycle management" and believes that more than 95% of the "product life cycle" is with the user. Therefore, it attaches great importance to, guarantees and manages the operation of the product with the user until the end of its life. It is the sacred responsibility of Tianwei Group. Tianwei people are willing to use their quick response, enthusiastic consultation and sincere, meticulous and thoughtful excellent services to allow users to use our products with confidence and at the same time be satisfied not only with the performance of our products and excellent manufacturing, but also with the sincere service. (6) Tianwei's reputation concept: gold has a price, integrity is priceless. Tianwei's reputation concept is explained: Tianwei's reputation concept is the fourth basic rule for the success of Tianwei people's management. Tianwei people firmly believe in the ancient saying: "If a person has no faith, he will not be established, and if a business has no faith, it will not prosper." Integrity is the most valuable intangible asset of an enterprise that cannot be measured by value. It is the concentrated expression of the excellent character of all employees and the foundation for the survival and development of an enterprise. In the market, integrity is a key condition for companies to gain trust from users and win in competition; within a company, integrity is the main factor that unites employees to work together to create a future. The accumulation of money can rely on skills and strength, while the accumulation of credibility must rely on consistently doing things seriously, treating people with sincerity, and keeping your word. (7) Tianwei style: strict, diligent, pragmatic and efficient. Definition of Tianwei style: Tianwei style is the code of conduct for Tianwei people’s management work. The quality of corporate style is also related to the success or failure of the company. In the course of decades of struggle, we have created a team of Tianwei employees who are particularly capable of learning, fighting, creating, and dedication. At the same time, this team has also formed a team that is "strict, diligent, pragmatic, and efficient." "Excellent style. Strict and Ming means following rules and regulations in doing things, abiding by the system, strict responsibility, serious discipline, doing things rigorously, with clear rewards and punishments; Diligence: not being afraid of difficulties, working selflessly, striving to be the first, and making selfless contributions; Pragmatic: being down-to-earth, advocating hard work, conscientiously striving for perfection, Pay attention to practical results. Efficiency: means doing things in an orderly manner, paying attention to methods, cherishing time, and keeping everything in order every day.