Specialty Introduction of Engineering Management College of Zhong Kai Agricultural University

First of all, professional introduction

Accounting major is one of the main advantages of Engineering Management College of Zhong Kai Agricultural University. It is one of the majors with the highest admission scores in our school in recent years. The initial employment rate of graduates reached 100%. The accounting major was formerly the accounting and statistics major. 1987 approved the establishment of accounting and statistics, set the direction of certified public accountants in financial management, and cultivate talents in the direction of certified public accountants. By 2004, it was approved to set up and recruit accounting majors independently, with an annual enrollment of 120 undergraduates and 30 college graduates, which fully reflected the school-running characteristics and good development trend of this major.

Second, the training objectives and characteristics

Accounting graduates should have systematic accounting knowledge and ability: master the basic theories and knowledge of accounting, management and economics; Strong oral and written skills (Chinese and English); Strong interpersonal communication, organization and coordination skills and basic leadership skills; Familiar with accounting-related principles, policies, laws and regulations, and understand the latest theoretical frontiers and development trends of this discipline; Strong computer application ability, able to use computer and network technology to handle accounting affairs; Master the basic methods and approaches of literature retrieval and information inquiry, have strong ability of data induction and arrangement, have certain scientific research ability and strong practical work ability. Cultivate accounting students with solid theoretical foundation, wide knowledge, strong professional ability and high comprehensive quality.

Third, the main courses

Students in this major mainly study the basic theories and knowledge of accounting, auditing and business administration, receive basic training in manual and computer operation of accounting methods and skills, and improve their basic ability in accounting work and analyzing and solving accounting problems.

Main courses: basic accounting, intermediate financial accounting, advanced financial accounting, tax accounting, cost accounting, management accounting, financial management, auditing, accounting information system, etc.

Practical courses: basic accounting manual simulation practice, comprehensive accounting experiment, cost accounting simulation practice, ERP professional module practice, computerized audit software application, graduation practice.

Elective courses: accounting English, computer audit, financial enterprise accounting, non-profit organization accounting, tax planning, investment, agricultural enterprise accounting, insurance, negotiable instrument law, asset evaluation, etc.

Fourth, the teaching team

There are 8 teachers in this accounting course, 1 professional experimental teacher. Among them, there are 2 professors, associate professors 1 person and 5 lecturers. Among them, CPA 1 person, lecturer 38% are teachers with senior titles, and teachers with master's degree or above 100% are teachers of the whole course group. Research topics in recent three years: 3 provincial natural science funds, 2 provincial soft science projects, 1 municipal social science planning project, 3 municipal social science association projects and 3 school-level research projects. The existing teachers have reasonable structure and high professional basic skills and quality, which is conducive to ensuring the high-quality training of accounting professionals. First, professional summary

The financial management specialty of our college was formerly the financial management specialty approved by 1996. According to the newly promulgated Catalogue of Undergraduate Majors in Colleges and Universities by the Ministry of Education 1998, our school officially renamed the major of financial management as the major of financial management on 1999, and set up three directions: financial management, investment and asset evaluation, and certified public accountants. In 2005, the three directions were merged and unified into the major of financial management. After 16 years of development, the major of financial management has formed distinctive professional characteristics and strong professional advantages, and it is one of the hot majors in our college. Up to now, 12 outstanding financial management talents have been sent to the society, and the employment rate of graduates is over 90%. At present, the number of students in this major is nearly 500.

Second, the objectives and characteristics of personnel training

This major trains advanced applied talents who have basic knowledge and ability in accounting, management, economy, law, financial management and finance, solid knowledge and skills in financial accounting, financial cost management and planning, and master asset evaluation methods, and are competent for financial management, financial management, asset evaluation and financial planning in industrial and commercial enterprises, financial enterprises, intermediaries, government departments and institutions.

This major sets up the curriculum system according to the principle of "thick foundation and wide caliber", consolidates the theoretical foundation of the major, broadens the professional field of vision, and infiltrates relevant professional knowledge such as accounting and finance; Build a scientific practical teaching system, relying on two laboratories in the school and seven practice bases outside the school to carry out fruitful professional skills practice; Pay attention to cultivating students' innovative consciousness and spirit, practical ability and social adaptability.

Third, the main courses

Students in this major mainly study the basic theories and knowledge of finance, taxation and asset evaluation, and accept the professional study and skill practice of comprehensive financial accounting and management, investment and financial management, cost management and control, and financial software application.

Main courses: financial accounting, cost management, financial management, financial analysis, investment, corporate finance, advanced financial management, financial modeling methods and skills, asset evaluation, tax agency practice, etc.

Practice links: cost management practice, investment and financial management simulation practice, financial management and planning practice, comprehensive financial simulation practice, professional stage practice and graduation practice.

Elective courses: financial English, auditing, advanced financial accounting, financial econometrics, multinational company finance, enterprise strategic management, financial software application technology, construction engineering evaluation foundation, electromechanical engineering evaluation foundation, tax planning, etc.

Fourth, the teaching team

There are 7 full-time teachers in this major, including 2 professors, 2 associate professors, 2 lecturers and economist 1 person. There are 3 doctors' degrees and 2 doctors' degrees, all of whom have master's degree or above; School-level "Thousand Hundred and Ten" Project Training 1 person. Under the leadership of Professor Yu Mingxia, the academic leader of this major, teachers actively carry out professional construction and explore professional development. In 2004, the discipline of financial management was awarded as the key supporting discipline in zhongkai university of agriculture and engineering. Many people have won many awards, such as excellent teaching quality award, second prize in teaching competition, excellent teaching achievement award at school level and excellent teaching materials award. Actively carry out academic exchanges and study and training at home and abroad. Teachers of this major have participated in academic conferences and professional training at home and abroad for many times, and two teachers have visited and studied in foreign universities. In the past four years, teachers of this major have undertaken 4 teaching and research projects and published 7 teaching and research papers. Undertake scientific research projects 14, including 7 provincial and ministerial projects, with a fund of more than 700,000 yuan, and publish 54 scientific research papers; Editor-in-chief and editor-in-chief have 4 textbooks and 2 published works. First of all, professional introduction

The School of Economics and Management of Zhong Kai Agricultural Engineering University established the undergraduate major of business administration in the School of Management. It is one of the earliest majors in the School of Management. Since its construction, this major has grown with the development of the college and has now developed into one of the pillar majors of the college. Based on the Pearl River Delta in Guangzhou, this major always pays attention to the forefront of business administration, provides learning resources for systematic study and practice of business administration-related knowledge in China, especially in the Pearl River Delta region, and cultivates applied talents with solid business administration professional skills and high theoretical literacy.

Second, the training objectives and characteristics

The major of business administration has distinctive professional characteristics. It makes full use of the background of agricultural colleges and universities, absorbs advanced theories and practices of business administration at home and abroad, and cultivates applied talents of business administration with both agricultural background and professional knowledge of business administration.

Third, the main courses

The main courses offered by this major are: economics, management, marketing, enterprise management, operation management, financial management, accounting, financial management, finance, communication management, etc.

Practical course: The main practical links are literature retrieval, ERP software application, office automation, investigation skills, business simulation of industrial and commercial enterprises, business sand table simulation, graduation practice, etc.

Elective courses: corporate image design, communication and negotiation, market research, company law, tax law, insurance introduction, advertising, agricultural and economic topics, performance management, salary management, international trade, etc.

Fourth, the teaching team

After years of development, there are 7 full-time teachers in the Department of Business Administration, including 2 overseas masters, 2 doctors and 3 doctors, with an average age of 3 1 year. More than 30 academic papers have been published in recent years, which has strong development potential. First of all, professional introduction

The major of human resource management began to recruit students in 2004. So far, there have been five graduates, with 353 graduates and 292 students at present. Under the correct leadership of the college, through the unremitting efforts and exploration of all teachers, human resource management has become an undergraduate major with a relatively perfect talent training system and a good employment situation.

Second, the training objectives and characteristics

Based on general education and ability training, this major trains human resource management professionals with solid theoretical foundation, strong practical ability, high comprehensive quality, good professional ethics and professionalism. Strive to make students receive basic training in human resource management methods and skills, so that they have the basic ability to analyze and solve human resource management problems and are competent in all aspects of human resource management.

Characteristics of professional education: based on Guangdong's export-oriented economy, serving local economic construction, and facing the human resource management of export-oriented enterprises, leading agricultural enterprises and small and medium-sized enterprises; Based on the wide application of foreign languages and information technology, the application of foreign languages and network management in human resource management is highlighted. Based on the orientation of running a school, we should pay attention to the organic combination of human resource management theory and practice, knowledge transfer and ability training, and cultivate high-quality applied talents to meet the needs of Guangdong's social and economic development.

Third, the main courses

Main courses: management principles, microeconomics, organizational behavior, labor economics, introduction to human resource management, talent evaluation and recruitment, employee training and development, and performance management.

Practical courses: management communication, talent evaluation practice, training and development management practice, human resource management comprehensive practice, human resource management software practice, professional information retrieval and paper writing, performance appraisal scheme design, salary scheme design, etc.

Elective courses: public relations etiquette, job analysis and organizational design, introduction to intellectual property rights, corporate culture, leadership, human resource management of international enterprises, labor arbitration and litigation, corporate ethics and business ethics, operation management, e-commerce, project management, management information system, etc.

Fourth, the teaching team

There are 8 full-time teachers in the department, including professors 1 person, 5 associate professors, 2 lecturers and 4 teachers with doctoral degrees or doctoral degrees. The team is mainly young and middle-aged teachers. In recent years, the team has undertaken a number of provincial and ministerial scientific research projects and published more than 100 papers in influential academic journals at home and abroad. The main research contents of this major include strategic human resource management, organizational behavior and leadership, employee recruitment and selection, training and employee skill development, personnel quality evaluation, job analysis and organizational design, salary, welfare and incentive system, performance evaluation and performance management, career planning and management, etc. After years of human resource management teaching, scientific research and social application services, it has formed a certain discipline direction.

Attach importance to curriculum construction and teaching. On the basis of ensuring the completion of the main courses of human resource management stipulated by the Ministry of Education, we will focus on building a series of courses such as human resource management and organizational behavior, create conditions to carry out case teaching, and improve teachers' teaching level through teaching supervision lectures, young teachers' teaching competitions, and teachers' mutual class system. Pay attention to teaching practice in the teaching process. For each professional module of human resource management, the corresponding teaching practice and professional course design are designed, so that students have the opportunity to simulate what they have learned in class and lay a good foundation for applying professional theory to enterprise practice in the future. First of all, professional introduction

Marketing major was established in 2002, and graduated from the first class in 2006. At present, it keeps enrolling 100 undergraduates and 30 undergraduates. At present, professional construction has gradually matured. It mainly trains senior applied professionals who meet the needs of social and economic development, have theoretical knowledge and operational ability in management, economy, law and marketing, and have outstanding computer operation, English communication and interpersonal skills, and can engage in marketing management, teaching and scientific research in enterprises, institutions and government departments.

Second, the training objectives and characteristics

This major is dedicated to cultivating students who can systematically master the theories, methods and skills of marketing management. Familiar with modern enterprise management, economy, law and international marketing, with strong marketing management capabilities such as market research and research, marketing planning, advertising and public relations planning, and senior applied professionals who can engage in market research, marketing planning, marketing sales and management in industrial and commercial enterprises or economic management functional departments; Based on Guangdong's unique geographical position and economic status, combined with our traditional resources and characteristics, this major pays special attention to cultivating marketing talents who are familiar with modern marketing theories and highlight the characteristics of marketing agriculture, including agricultural product marketing strategies, agricultural product marketing channels, agricultural product supply chain management, agricultural tourism marketing management and other fields.

Third, the main courses

Main courses: marketing principles, consumer behavior, market research and prediction, advertising, distribution channel management, sales promotion, international marketing, public relations, e-commerce, marketing case analysis, brand management, management principles, etc.

Practical courses: economic management literature retrieval practice, market and commodity understanding practice, market investigation skill training, business negotiation simulation, comprehensive practice in marketing stage, consumer behavior analysis, questionnaire design and analysis report, corporate public relations activity planning, advertising design, corporate image planning, etc.

Elective courses: business English, overview of new marketing theory, marketing planning, network marketing, brand strategy management, business communication skills, customer relationship management, promotion management, investment, marketing case analysis, project management, logistics management, agricultural product marketing, international marketing, corporate culture, market competition law and other elective courses.

Fourth, the teaching team

The marketing department has 9 full-time teachers, 4 associate professors and 5 lecturers. Teachers with senior titles account for 44% of the teaching staff, and teachers with master's degree or above account for 100% of the teachers in the whole curriculum group. Two people have doctorates, 1 people are studying for doctorates, with an average age of 35; In recent years, the teaching team has made remarkable achievements in agricultural products marketing strategy, marketing channels and consumer behavior, and participated in or presided over many provincial and municipal projects. 1 professional courses were rated as excellent courses by the school; Successfully held many school-level marketing planning competitions, public relations competitions and other teaching practice activities.