Why is IKEA so hot?

Summary 1, the main quality is good, so it is popular. IKEA decided to stand with the "most" consumers of household products from its early days. This means that IKEA must meet the needs of people with different needs, tastes, dreams, pursuits and financial resources, and hope to improve their home conditions and create a better daily life.

2. In view of this market positioning, IKEA products are positioned as "low price, exquisite and durable" household products. In developed countries such as Europe and America, IKEA has positioned itself as a supplier of mass home products. Because of its cheap price, new style and good service, it is welcomed by the majority of low-income families.

3. IKEA, the Swedish IKEA Group, 1943 was founded in Sweden, and now it has become the largest furniture and household goods enterprise in the world, and its sales mainly include about 10000 products such as chairs/sofas, office supplies, bedrooms, kitchens, lighting, textiles, cookware, home storage and children's products.

4. 355 shopping malls in 29 countries/regions around the world (from 2065438 to August 3, 20071)? 35 of them are in Chinese mainland, located in Beijing (three), Tianjin (two), Shanghai (five), Zhengzhou, Wuhan, Guangzhou (two) and Chengdu (two).

Shenzhen, Qingdao, Nanjing, Wuxi, Dalian, Shenyang, Jinan, Ningbo, Chongqing, Hangzhou, xi, Harbin, Foshan, Suzhou, Xuzhou, Nantong and Changsha. Among them, Chongqing is the largest IKEA standard shopping mall in Asia.