Make-up artist, color matching artist, game animation, which one is better to study among these three? Which school do you recommend? (Advertisers, step aside)

Personally, I think the color matching is better! The work direction is diversified, which means there are many outlets, and it is easy to switch to many other industries! Occupational definition: Personnel who use color professional knowledge and skills to engage in color matching and design, color planning and marketing, color investigation and management, color research and consulting.

Main work content:

The work of color matching designers mainly includes: personal image design, shopping mall shopping guide, clothing design, room beautification design, product display design, advertising art design and other fields, including color diagnosis, consultation, packaging design and planning work. Edit this section of the career profile. This section of the career profile: Color matchmaker is a fashionable and prestigious profession abroad. In Japan, the annual income of a color matchmaker is 200,000 yuan. RMB and above. There are currently more than 2,000 people with color matching qualifications in our country, and they are even rarer in Xiamen. It is conservatively estimated that the demand for color matchmakers in my country should be 100,000 to 200,000.

Relevant people said that the current beauty salon and clothing and apparel industries only dress up locally, without considering whether it is in line with the overall characteristics of the person, so it is impossible to provide a comprehensive solution to people who love beauty. Color matchmakers can comprehensively improve and enhance people's overall image. This emerging profession caters to the needs of modern people's lives and has broad market prospects.

The development of market economy has brought an extremely rich variety of commodities to people. For buyers, when the technical content of the product tends to be the same, what most attracts their attention is often the appearance color impression conveyed by the visual element of color.

Color matchmakers provide professional color services to the society through color measurement, color consultation, color investigation, color research and training, etc., and enhance the ability of color design and application in various fields.

The profession of color matchmaker is quite mature in some developed countries. There are nearly 400,000 color matching designers in Japan; color design companies in the United States, the United Kingdom and other countries have a group of specialized color designers. Professional color matching designers are active in circulation, architectural and environmental planning, interior design, advertising and Fashion design and other industries. The development of color matching designers in China: Currently, there are about 300,000 color matching design and color-related professional designers in my country. However, compared with the needs of enterprises and employers, there is still a large gap. In order to increase the added value of their products and enhance their market competitiveness, many companies in my country's fashion industry are in urgent need of talents with professional knowledge and skills in color matching. The establishment of the new profession of color matchmaker will play an important role in meeting the society's demand for corresponding professional talents, promoting new marketing of commercial enterprises, improving the level of color planning in cities and buildings, and improving the visual environment of the whole society.

Ways to start a business in color matching:

Analysis of investment and prospects required to open a color consulting studio:

Open a color consulting studio

Paid content It is easy to open a color consulting studio, but the shop owner must have a basic theoretical foundation of color consulting and a technical understanding of color consulting. First of all, you must learn the "color season theory", and secondly, you must have certain marketing knowledge. This is the prerequisite for opening a color consulting studio.

Prospect Analysis:

Color consultation is based on the theory of "Color Seasons" by American Ms. Carole Jackson. It divides more than 140 commonly used colors in nature into There are four color systems of spring, summer, autumn and winter, and based on the differences in skin color, hair color, lip color, eye color and blush on the face, people are divided into four color seasons: spring, summer, autumn and winter. Based on this theory, color consultants conduct color diagnosis on people and recommend that the consultant's personal clothing, cosmetics, etc. use the same color system as his or her color type to maximize the individual's natural beauty.

"Color Season Theory" has three main parts: The first is personal color diagnosis. The color consultant "diagnoses" your seasonal type from more than 130 color cloths based on each person's natural tones such as skin color, eye color, and hair color, and then selects yours from 36 color cloths that belong to your seasonal type. Best colors, and provide guidance on the overall color matching of clothing. Secondly, personal style diagnosis.

The color consultant will help you choose the style that best suits you based on each person's face, body shape, personality characteristics, work environment, age, hobbies, etc., and thus determine the clothing, shoes, hats, scarves, gloves, and leather bags that are suitable for you. , ties, jewelry, glasses styles, textures and patterns, and also provide you with suggestions for the best hairstyle. Third, the best makeup color diagnosis and teaching of natural makeup methods. The color consultant guides you to master the most perfect makeup colors and internationally popular natural makeup methods.

To put it simply, color consultants are like "doctors" in people's daily life color. They "style" customers through a series of "diagnoses" and help customers make decisions about makeup and dressing. . According to professionals, there is currently a huge demand for professional color studios and color consultants, and the value of color consulting in the market is around 20 billion yuan.

Profit analysis:

Like other consulting businesses, color consulting is also technology-centric, and color consultants are also technical personnel. When conducting consulting business, except for necessary expenses such as rent, decoration, water and electricity, etc., the investment in other aspects is very small. The main investment lies in the study of "Color Season Theory".

Industry insiders made a calculation for reporters: Generally speaking, the investment in participating in professional training and buying professional tools is about more than 10,000 yuan, and then factoring in rent, water and electricity, telephone, transportation, publicity and other various Including expenses, the annual cost of opening your own store is less than 100,000 yuan. But the gross profit is not low. Calculated based on a fee of 2,600 yuan, the average gross profit per customer can reach 1,000 yuan. As long as about 10 customers come to the door every month, there is no problem in maintaining capital, and then all the money earned will be pure profit, and the average profit rate can reach 400%.

The combination of taste and marketing

As the owner of a color consulting studio, he has to play two roles: color consultant and business manager. And there are different requirements for each role. As a color consultant, first of all, you must have the basic theory and color matching skills of a color consultant, and understand all the techniques of personal color diagnosis and style diagnosis. Secondly, color consultants need to possess 6 major skills: customer psychological analysis and service skills, color consultant sales skills, telephone promotion skills, visitor reception skills, and expression skills. Understand the customer's mentality at work, give customers what they want, and strive for it. Best customer satisfaction, retain and gain more customers.

As a manager of a color consulting studio, you must understand the marketing model of the color studio, know how to intervene in the color consulting industry based on personal characteristics, how to position your own color studio, and how to establish a color studio. Marketing system, and daily management and publicity of the color studio.

Shop opening strategy

Opening a color consulting studio is very simple, but the shop owner must have a basic theoretical foundation of color consulting and a technical understanding of color consulting. First of all, you must learn the "color season theory", and secondly, you must have certain marketing knowledge. This is the prerequisite for opening a color consulting studio.

The capital investment to invest in a golden color consulting studio is not high. After mastering the basic theoretical foundation, you can invest 50,000 yuan to open a store. Generally speaking, after the store location is selected, the main expenses In terms of decoration and fixed asset acquisition, the decoration of the small store should be elegant and give people a comfortable and warm feeling.

Store location: The choice of the color consulting studio’s store location is based on the positioning of its customer base. If the customer base is targeted at job interviewers, the store location can be chosen near venues where job recruitment is often held; if the target customers are senior white-collar workers, then the store location can be located in high-end communities, office buildings, or high-end communities where white-collar workers are relatively concentrated. Near the business district.

Tools: Color consulting is a knowledge industry, and practitioners need constant sources of knowledge and support from professional materials, tools, and new technological achievements. In a color consulting studio, special props and supplies for the color consulting industry are a must. These tools include hue rings, PCCS tone charts, four-season charts, color cloths (including basic test cloths, four-season color cloths and a full set of color cloths), clothing and makeup color selection and matching samples, color matching manuals, color chips, lecture charts, and style styles. Color-related consultation tools such as matching manuals, lipstick boxes, eye shadow boxes, makeup tutorials, styles and best hairstyles.

Positioning: Most of the color consulting business is positioned at personal image color consulting, including personal color consulting, style consulting, and optimal makeup consulting.

Regarding the positioning of customer groups, we can provide both overall corporate consulting and individual individual consulting.

Marketing: It is recommended to establish a membership service system in terms of marketing strategy. The price can range from a single consultation of about 100 yuan to a year-round VIP membership service of 5,200 yuan. It is divided into different grades to make the business method comprehensive and comprehensive. flexible. In the selection of targets, it is recommended that you not only limit yourself to those with money and leisure, but also consider ordinary white-collar workers. Even female college students who are about to enter society will also be potential consumer groups