Another factory of Beijing Hyundai was exposed and stopped production.

Another factory of Beijing Hyundai was exposed and stopped production.

Another factory of Beijing Hyundai was exposed and shut down. Recently, some media reported that Beijing Hyundai Chongqing factory has been in a state of suspension since 65438+February last year. The Chongqing factory is the fifth factory established by Beijing Hyundai in China, and another factory of Beijing Hyundai has been exposed for shutdown.

Another factory of Beijing Hyundai was exposed and shut down 1 Recently, it was reported on the Internet that the factory of Beijing Hyundai in Chongqing was in a state of suspension. According to insiders, as early as last year1February, Chongqing Hyundai Factory had stopped production. In response to this rumor, Beijing Hyundai official said that it has not received any internal documents about the factory shutdown.

Looking back on the former Beijing Hyundai, it entered the China market in the early 20th century, and successively established three automakers, namely Beijing Hyundai, Dongfeng Da Yue Kia and Hyundai Commercial Vehicle. With high cost performance and high value products, there is a "Korean wave" in the domestic automobile market. According to the data, in recent years, the annual sales of Korean cars in China exceeded one million, reaching the historical peak at 1 1400 vehicles, which was considered as one of the joint venture automobile brands with a strong sense of existence at that time.

In the years of Beijing Hyundai's rapid development, Beijing Hyundai began to expand its production capacity because of its optimism about the auto market. At that time, Beijing Hyundai had the first, second and third factories in Shunyi, Beijing. In addition to the three factories in Beijing, Beijing Hyundai has also established two factories in Cangzhou and Chongqing, Hebei. The annual output of the five major passenger car production bases can reach 6.5438+0.65 million. Among them, the Chongqing factory was built in 20 17, and it was in this year that the sales of Beijing Hyundai began to decline.

Since 20 17, Beijing Hyundai has suffered from sales failure, with annual sales falling by one million vehicles for the first time, showing a year-on-year decline. However, the subsequent decline has not been reversed, and sales have fallen sharply for several consecutive years. Korean brands have long since disappeared from the major sales lists.

Just in the past 202 1 year, despite Beijing Hyundai's efforts to get rid of the predicament, many new products were introduced, such as the fifth-generation Tucson L, the brand-new ix35, MPV Kustu and so on. However, the response of these products after listing was flat, and the sales volume still did not improve. According to the data released by China Association of Automobile Manufacturers, the market share of Korean passenger cars in China in June this year was only 1.7%, which was distressing.

Beijing Hyundai once owned five factories, and now it is time to transfer the transfer and stop the work. Last year, Beijing Hyundai resold its first factory in Shunyi District of Beijing to Li. However, even if the first factory in Shunyi, Beijing was sold, the problem of serious overcapacity caused by Beijing Hyundai's sluggish sales for many years has not been alleviated, so it was reported on the Internet that Hyundai Motor will sell other factories, including the second factory in Beijing. According to insiders, Beijing Hyundai is beginning to discuss the takeover of the second factory with a number of new energy vehicle companies, including the newly established Xiaomi Automobile.

As for the Chongqing factory, in fact, Beijing Hyundai's brand-new Rena, Onsino, Fista, ix25 and other models are all produced by the Chongqing factory. Although there are many models, the sales of these products are in a state of sliding on the ground all the year round. For example, Onchino's sales for several months add up to only two digits; Not to mention the brand-new Rena, which is the lowest-end product in Beijing, this car is almost neglected.

In other words, these models produced by Chongqing factory don't sell well, so there is no need to manufacture them without order sales, which is also the main reason for the factory to stop production. On the other hand, the news that other joint venture car companies stopped production was due to epidemic situation, lack of core or insufficient supply of raw materials. In contrast, the situation of Beijing Hyundai is really embarrassing.

The sale of the factory and the suspension of production in Chongqing are direct manifestations of the decline of Beijing Hyundai's market position in China. Perhaps Korean cars still have the strength of World War I in the global market, but as far as the overall performance of the China market is concerned, they are really tired and the living space is getting narrower and narrower. I don't know how long Korean brands can last.

Another factory of Beijing Hyundai was exposed and shut down. Recently, some media reported that Beijing Hyundai Chongqing factory has been in a state of suspension since 65438+February last year. Chongqing factory is the fifth factory established by Beijing Hyundai in China. 20 15 started construction, and 20 17 was completed and put into operation, with an annual output of 300,000 vehicles and 300,000 engines.

Beijing Hyundai has five factories in China with a production capacity of 6.5438+0.65 million vehicles. The first factory in Beijing was resold to Li last year. The factory will be rebuilt to produce pure electric SUVs. It is estimated that it will be completed and put into operation in 2023, and the annual production capacity of the first phase will be 6.5438+0 million.

In addition, Beijing Hyundai has two factories in Beijing, one in Chongqing and the other in Cangzhou. The total production capacity of the remaining Beijing No.2, No.3, Cangzhou and Chongqing plants is about 6.5438+0.27 million vehicles.

Fail one after another, retreat one after another

Why does Beijing Hyundai have overcapacity? Beijing Hyundai has been brilliant in China, and many brands have become car companies with annual sales of one million in a short time after exchanging prices for quantity. In 20 13, the sales volume of Beijing Hyundai reached1030,000 vehicles, and in 20 14 to 20 16, it was 106 and1400,000 vehicles respectively.

Since 20 17, Beijing Hyundai has been losing ground. In 20 17, the annual sales volume of Beijing Hyundai was 785,000 vehicles, down by 3 1.3%. In 20 18, the annual sales volume of Beijing Hyundai was 790,000 vehicles, which was basically the same as that in 20 17. In 20 19, the annual sales volume of Beijing Hyundai was 765,438+0.6 million vehicles, down 5.7% year-on-year. In 2020, the annual sales volume of Beijing Hyundai dropped to 502,000 vehicles, a decrease of 28.6%. By 202 1 3, Beijing Hyundai sold 85,000 vehicles, down 23.3% year-on-year. Until June 2022, 5438+ 10, the sales volume of Beijing Hyundai Terminal was 37,099, down 33.59% year-on-year. The rapid decline in sales has led to overcapacity.

At the same time, the market share of Korean cars in the domestic market continues to shrink. From 20 16 to 202 1, the market share of Korean cars in China is 7.35%, 4.63%, 4.98%, 4.7%, 3.8% and 2.4% respectively. In 2022, the market share of Korean cars from June to October this year was only 65,438+0.7%.

Although the market share of Korean cars in China continues to shrink, before Dongfeng Da Yue Kia, Dongfeng retreated, Da Yue refused to give up the China market, and Da Yue and Kia reorganized into new energy fields. Of course, Beijing Hyundai will not give up its active efforts.

Difficult self-help

Beijing Hyundai has been actively helping itself since 2020. In the second half of 2020, Beijing Hyundai successively launched Elantra, brand-new Sonata, Tucson L and other models, 202 1, and Beijing Hyundai launched six new cars, including an MPV model Kustu.

At present, there are 6 cars, 5 SUVs, 5 new energy sources and 1 MPV models on sale in Beijing Hyundai. Among them, Elantra, Na Yue, Elantra, Tucson L, ix35 and ix25 are popular models with average monthly sales, Elantra 10348, Na Yue 1477, Elantra 2643, Tucson L 1845 and ix35 6865438+.

Earlier, it was reported that Beijing Hyundai was facing a change in the share ratio of the joint venture company. The core problem of Beijing Hyundai is that the brand positioning and cost performance of the car can not have a strong impact on the minds of consumers, so it is difficult for Beijing Hyundai to make subversive changes from the inside out.

Another factory of Beijing Hyundai was exposed and shut down. Recently, it was reported that Beijing Hyundai's factory in Chongqing was in a state of suspension. "Beijing Hyundai's factory in Chongqing has no output now, and most of the workers are on holiday." An insider of Beijing Hyundai said that the Chongqing factory stopped production from 65438+February last year. In response, Beijing Hyundai responded that it did not receive any internal documents about the suspension of production.

The picture shows Beijing Hyundai Chongqing factory.

Regardless of whether the factory of Beijing Hyundai Chongqing has really stopped production, the bleak sales performance of Beijing Hyundai in China alone makes us worry about Hyundai's situation and future in China.

Sales of various models on sale are bleak. Will Beijing Hyundai really quit China?

You know, in the past 65438+1October, only one Elantra model (14657) was able to see the sales data of six main cars of Beijing Hyundai, and other models such as Elantra, Sonata, Na Yue, Mingtu and Fista were all sold in the past 65438+1October. I think this is worth pondering by the leaders of modern manufacturers in Beijing.

On the other side of the SUV field, Beijing Hyundai currently sells four models: ix35, Tucson, ix25 and Shengda. According to the sales situation of 5438+ 10 in June, their data are 8626, 5076, 426 and 389 respectively, which is slightly better than that of cars, achieving a superficial balance between the sales performance of four models and the sales performance of two models.

Based on the sales of Beijing Hyundai cars and SUVs in China, it is still too early to conclude that Hyundai will withdraw from the China market. Can only say that there is this trend and signs.

In the past five years, Beijing Hyundai has not lived well.

According to the data released by China Automobile Industry Association, the market share of Korean cars in China passenger cars from 20 16 to 202 1 year was only 7.3%, 4.63%, 4.98%, 4.7%, 3.8% and 2.4% respectively. In the month of 1 this year, the market share of Korean cars declined further, only 1.7%.

It can be seen that the market share of Korean cars, led by Hyundai and Kia, is indeed decreasing year by year in China. Faced with this unfavorable situation, Hyundai really needs to reorganize its product line and marketing strategy in China.

Take modern brands as an example. Since 20 17, Beijing Hyundai has fallen into the sales "Waterloo". In 20021year, the cumulative sales volume of Beijing Hyundai was only 385,000 vehicles, down 23.3% year-on-year. It is worth mentioning that this is the fifth year of sales decline of Beijing Hyundai. Therefore, reform is imperative.